The Radio Authority has ruled that broadcasters will have to keep news production local to prevent the creation of centralised news hubs.Following a three-month consultation period, the radio watchdog has decided not to lift an industry-wide rule specifying that independent local radio news has to be produced and presented locally.The Authority concluded that plans for… Continue reading Radio Authority Tells Broadcasters To Keep News Local
Taxi Media and Mastercard are launching what they claim to be the first ever London taxi campaign to promote an SMS competition.The campaign, which launches this week, includes 20 fully-liveried cabs fitted with tip-up seat ads, asking passengers to text for a chance to win VIP tickets to this year’s Mastercard Mobo Awards.Commenting on the… Continue reading Taxi Media Gets Into SMS With Mastercard
The ITC has upheld complaints against a TV ad for Carling Beer and has ruled it can only be shown after the 9pm watershed.The ad shows a woman pouring a trail of beer around her home, which her boyfriend licks off the floor. He follows the trail to her bedroom where she goes to pour… Continue reading ITC Upholds Complaints Against Carling TV Ad
Channel 5 news is to under-go a re-vamp as part of the transformation of the channel’s branding this autumn.From next Monday the news will carry the new name “five news” and a re-branded ident designed to bring it up to date with the channel’s new look.Chris Shaw, senior programme controller of news and current affairs… Continue reading Channel 5 Unveils Revamped News Programme
The chief executive at RTL, Europe’s largest broadcaster, has called on the UK government to extend the ban on companies outside the EU investing in British broadcasting firms until similar laws in the US are relaxed. Speaking at the Royal Television Society’s International Conference in London, Didier Bellens voiced his disapproval of US TV ownership… Continue reading RTL Chief Calls For Level Playing Field On Media Ownership
Global advertising network, Publicis, has released first half financial results which saw revenues increase by 2.4% year on year, outperforming the overall market. While the worldwide advertising market dropped an estimated 6% in the first six months of 2002, Publicis’ organic growth only declined 3.6%, the statement says. Publicis owns a number of agencies worldwide,… Continue reading Publicis Results Outperform Struggling Ad Market
The ASA has refused to censure a press campaign for McDonald’s which claimed that its new breakfast bun was “5 star fuel”.Complainants objected that the ad was misleading as the breakfast bun was “junk food” and did not constitute a proper nutritional breakfast. They also accused the ad, which was created by Leo Burnett, of… Continue reading ASA Clears McDonald’s Press Campaign
Yesterday was a positive day for media companies with the majority seeing shares rise. Granada and BSkyB were helped by comments made at a television conference in London. The former rose 8.97% to close at 82p, while the latter improved 6.66% to finish at £6.SMG also performed well with stock rising 7.65% to close at… Continue reading Sharewatch
The IPA has released its latest Trends In Television Report showing that ITV’s share of viewing has fallen during the second quarter of 2002, whilst BBC1 has seen its audience share increase.The report, which is the second since the introduction of the new BARB panel at the beginning of this year (see TV Viewing Levels… Continue reading IPA Trends In TV Report Reflects ITV’s World Cup Weakness
Over the last year or so text messaging has proved its worth as an effective youth-marketing tool, with a range of high-profile brands using SMS to reach valuable teenage audiences. However, figures from Egg and Mori show that the profile of texters is broadening, and with the over 55s now sending more SMS messages than… Continue reading Feature: Mobile Marketing Goes For The Greys
