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Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch

Many clients and agencies in the US are anticipating a rise in ad spending during 2003, according to the latest Advertising Confidence Survey from Jack Myers Report. Myers questioned 225 media and advertising executives on spending levels in 29 separate categories and found that individuals had the most faith in cable television. Over half of… Continue reading US Advertisers Vow To Increase Spending

The worst of the advertising recession is over and the long-term outlook is bullish, according to speakers at a Lehman Brothers media conference, held at the beginning of this week. Sir Martin Sorrell, chairman of global communications network WPP and a key prognosticator, says that the prospects for 2003 are slightly better than 2002, with… Continue reading Ad Recession: Worst Is Over, Conference Told

The UK came eighth in the Mobile/Internet Index rankings released in a study by the International Telecommunication Union (ITU) this week. The index forms part of a report entitled Internet for a Mobile Generation and measures the performance of over 200 economies, ranking them by 26 different criteria related to infrastructure (50% of the total… Continue reading ITU Maps Out The Future Of The Mobile Internet

The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot

UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit-taking as economists warned war would inevitably lead to a double-dip recession.Capital Radio was seen… Continue reading Sharewatch

Last weekend Express Newspapers launched the Daily Star Sunday into the fiercely competitive tabloid market, in an attempt to pick up the 400,000 Daily Star readers that don’t currently buy a Sunday Newspaper. The title, which is the first tabloid to be launched in more than 12 years, bears more than a passing resemblance to… Continue reading NewsLine Feature: Sunday Star Hopes To Shine

ISBA has announced that it is “unsurprised” by the Government’s decision to give BBC3 the go-ahead, but has welcomed the stringent conditions imposed on the new digital youth channel.ISBA, which has previously argued against the channel, said the stringent conditions laid down by the Government will ensure that it does not stifle the commercial marketplace… Continue reading ISBA Accepts BBC3 Approval As Inevitable

Nigel Walmsley has been appointed chairman of BARB, replacing Nick Phillips who is believed to have stepped down following pressure from shareholders over the delay in installing the new audience measurement system (see BARB Chairman Rumoured To Be Stepping Down).BARB has suffered a series of set-backs since it introduced its new audience panel earlier this… Continue reading Walmsley Takes Over From Phillips As New BARB Chairman

Emap says that its consumer magazines division is trading ahead of expectations with advertising up 7% and circulation revenues up 10%.The company, which presented to a Lehman Brothers media conference earlier in the week, also said that radio revenue is in line, down by 7%; business to business is up 2%. It also confirmed plans… Continue reading Emap and Capital Merger Talks Mooted