The Institute Of Practitioners In Advertising (IPA) is again considering the possibility of creating a single unified trade body to represent the communications industry and has commissioned a report to examine the idea more closely.The report commissioned by the IPA, the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA), will look… Continue reading IPA Pursues Plans For Single Communications Trade Body
Granada has secured Lambrini as the £1m sponsor for the new ITV1 dating show Mr Right.The new show will see ‘Mr Right’ select a group of eligible women and over a number of weeks viewers will decide which one would make an ideal match. Lambrini, known as the drink for “girls who want to have… Continue reading Lambrini Makes A Date With ITV
Emap is launching its weekly Motorcycle News magazine as a television format on Granada Sky Broadcasting’s (GSB) Men & Motors channel later this month.Presented by Louise Brady, Motorcycle News will launch on 20 September covering issues and features from the publication, as well as creating its own original content. The show will focus on all… Continue reading Emap Launches Motorcycle News As TV Format
Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts and culture programme, The Art Show.The campaign will see members of the art collective, Foundation 33, sign and individually number 1 million specially designed postcards containing transmission details for the new show. Once signed, the postcards will be distributed… Continue reading Channel 4 Launches Campaign To Promote New Arts Show
The UK’s major advertisers are not making enough use of their website addresses in marketing campaigns, according to research from the Direct Mail Information Service (DMIS).The study of 100 UK companies with an average ad spend of £5.3 million, shows that advertisers routinely include their website URL in marketing campaigns, but that few have recognised… Continue reading Advertisers Fail To Utilise Marketing Potential Of Websites
Middle-aged and older consumers are being ignored by media and marketing executives, according to a new report from market information provider Key Note.The Grey Consumer Survey shows that 25% of those aged 45 and over feel under-represented by advertising, with the figure rising to almost a third of women in this age group.The report suggests… Continue reading Research Shows Grey Consumers Ignored By Advertisers
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers.The report, due to be published later this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts show.The campaign centers around the creation of the world’s largest limited edition piece of contemporary art. Members of the art collective, Foundation 33, will sign and individually number 1 million postcards, containing transmission details for the new show. Once… Continue reading Channel 4 Launches New Arts Show
Nearly 46 million people in the US went online from work in August 2002, the highest figure yet recorded by Nielsen//NetRatings since it began measuring the at-work audience. Net usage at work rose 17% year-on-year compared to home usage which was up by just 4% in the same period. Men account for 55% of all… Continue reading US Workplace Web Usage Hits New Peak
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers. The report, due to be published this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
