More Industry News articles

US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002

Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline

Attic Futura is to launch SMS services for readers of two of its teen titles, Sugar and cd:uk. The services will be the first of their kind to be available on all four mobile networks and on pay-as-you go as well as monthly billing contracts.The June issue of cd:uk, on sale on 24 May, will… Continue reading Attic Futura Teen Titles Launch Text Services

The Football League has proceeded with its threatened legal action against the owners of ITV Digital, launching a £178.5 million claim against Carlton and Granada. The League is seeking a declaration that Carlton and Granada are liable as guarantors for payments totalling £178.5 million owed by ITV Digital, plus interest.Football League chief executive David Burns… Continue reading Football League Kicks Off Action Against ITV Digital Owners

Noddy has found a new home on Channel 5 after the broadcaster acquired the rights to the animation series Make Way For Noddy from Chorion IP. The series has been produced using computer generated imaging and, with 100 ten minute episodes, will be the longest Noddy series ever to have run on television.Nick Wilson, Channel… Continue reading Noddy Makes Come Back On Channel 5

The Evening Standard has signed a £450,000 advertising deal with Italian sauce producers Sacla to promote its products in London and the South-East.The six-month deal includes a series of recipe-led advertisements, advertorials and newspaper wraps that will run across the Evening Standard‘s entire print portfolio. The initial campaign will be supported a London-wide sampling promotion… Continue reading Evening Standard Goes Italian With Ad Deal

Microsoft’s Xbox online marketing campaign gained exposure among half a million internet users during March, helping games advertisers to reach 13.2% of the UK’s online population, according to the latest figures from NetValue.The campaign, which was launched to support the recently unveiled Xbox website www.playmore.com, accounted for around 25% of the total games advertising market… Continue reading XBox Online Ads Reach Half A Million In March

Digital radio, or digital audio broadcasting (DAB), will gain broader consumer acceptance within the next five years in Europe and the US, according to a new report from In-Stat/MDR. Despite what In-stat describes as ‘a series of difficulties in the early years of development’, DAB and digital audio radio services (DARS) are now beginning to… Continue reading Digital Radio To Gain Consumer Acceptance By 2005

The explosion in choice for consumers has led to a greater need for “trust brands”, according to new research from the Henley Centre. The report also suggests that the community feel and commonality of content offered by radio means that levels of trust in the medium are high across most demographic groups.The research found that… Continue reading Research Identifies Radio As “Trusted Medium”

Despite the emergence of next-generation Multimedia Message Services (MMS), Ovum believes that SMS will continue to be the dominant technology used for person to person messaging via mobile phones during the next two or three years. MMS usage will only begin to grow strongly around 2004-2005. John Delaney, principal analyst at Ovum, said: “Although vast… Continue reading MMS Will Not Take Off Till 2004, Says Ovum