Three major UK radio groups have come together to secure a six-figure advertising deal with drinks brand Dr.Pepper.In what is understood to be a first for the radio industry, a month long campaign will run throughout July across Chrysalis Radio’s Galaxy Network, Capital’s regional network and Emap’s Kiss 100 in London.The three radio groups came… Continue reading UK Radio Groups Come Together For Six-Figure Ad Deal
Radio First this morning said that it is in discussions with a number of parties about securing additional funding for further development of its football club-based Fan Radio Network (see Radio First On Target For Football Station Launches). In a trading statement this morning, the group said that it needs extra investment in its four… Continue reading Radio First Seeks Further Funding For Football Club Stations
Poor local press advertising conditions in the south east and London have caused a regional revenue decline of 2.3% at Trinity Mirror for the first half of the year. A decline of 11.6% in this region was offset by growth of 1.7% across the rest of the company’s regional divisions, said a trading statement today.… Continue reading Trinity Mirror Sees Very Little Visibility, Poor South East Revenues
The FTSE fell 100 points yesterday in reaction to news of suspected fraud at US Telecoms group WorldCom. Media share prices were weaker virtually across the board as a result, with only a handful companies seeing stocks rise.UBC and SMG were the worst hit. The former saw shares slip 6.48% yesterday to close at 25źp,… Continue reading Sharewatch
The IPA has published its member agency league tables for 2001, which shows that despite being a victim of client ad budget cuts along with the rest of the industry, Saatchi & Saatchi topped the all agency table with gross income of £52,750,000.The tables are based on gross incomes of more than £250,000 and show… Continue reading Saatchi & Saatchi Top IPA Agency League
Flytxt has reported success for Emap’s customer relationship management campaign for Smash Hits, the SMS Poptext Club. Research into the service, which includes gossip, offers and competitions, has revealed a high level of enjoyment among members, as well as acceptance among the opt-in members of messages from third party advertisers.The research findings showed that 96%… Continue reading Smash Hits SMS Club Sees Success
Chrysalis-owned London radio station Heart 106.2 is launching a major marketing campaign to promote its Drivetime show.The campaign, which is the second phase of the station’s marketing initiative, will give listeners the chance to win a luxury holiday. Running throughout July the ‘Dream Ticket’ promotion will give away over £100,000 worth of holidays to destinations… Continue reading Heart 106.2 Launches Dream Ticket Promotion
Poor local press advertising conditions in the south east and London have caused a regional revenue decline of 2.3% at Trinity Mirror for the first half of the year. A decline of 11.6% in this region was offset by growth of 1.7% across the rest of the company’s regional divisions, said a trading statement today.Trinity… Continue reading Trinity Mirror Sees Very Little Visibility, Poor South East Revenues
Trading conditions remain challenging and a decline in revenues is expected during 2002 at Cordiant Communications, the advertising and communications company’s AGM was told yesterday afternoon. The company said that it does not expect its markets to return to growth until 2003.Revenues for the first five months of the year declined by 11%, in line… Continue reading Cordiant Sees No Return To Growth Until 2003
One in four UK adults aged between 16 and 34 watched England get knocked out of the World Cup finals at work, at the pub or at another out of home location, according to research carried out by Initiative Media and The Mobile Channel.The research, which surveyed 350 16 to 34-year-olds to find out what… Continue reading Young Adults Venture Out To Watch England Versus Brazil
