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Global newspaper advertising revenue fell by 7% in 2001 in real terms, with 57% of countries showing declines, according to the annual World Press Trends survey published by the World Association of Newspapers (WAN) this week. Despite the decline in advertising, the WAN report also shows that newspapers’ share of the global ad market stabilised… Continue reading Global Newspaper Ad Revenues Fall 7% In 2001

Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present.Pre-tax profit before interest at the company fell… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure

In an AGM statement today, Maiden Group reiterated the forecast made in March (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002) that there would be a “gradual and measured recovery” in 2002. In a statement this morning, Maiden Group chairman Martin Boase said: “The performance of the Group is in line with our comments… Continue reading Maiden Boss Forecasts ‘Gradual And Measured’ Recovery

Chrysalis Radio Interactive has signed a five figure advertising deal with personalised picture and logo website Hallmark Hiya to promote the brand across the Galaxy Network.The deal, which begins on 3 June, runs for three weeks and will target a 15-19 year-old female audience. On air advertising spots and trails will direct listeners to the… Continue reading Chrysalis Brings Hallmark Hiya To Galaxy Listeners

5.8 million viewers tuned into watch the first episode of Big Brother 3 on Friday night making it the highest rated programme on Channel 4 so far this year.According to unofficial overnight figures from BARB, the live one-hour special, which saw the twelve new contestants enter the Big Brother house for the first time, secured… Continue reading Big Brother Works Its Magic For Channel 4

SMG has launched a new service to provide advertisers with easy access to the group’s range of media businesses.The SMG Access service, which is the result of a review of SMG’s cross-media proposition, is designed to help advertisers and agencies add impact to their campaigns by allowing them to work uninhibited across SMG’s media portfolio,… Continue reading SMG Launches Cross-Media Service For Advertisers

AOL has signed a strategic marketing agreement with Lloyds TSB to promote the bank’s insurance services across its UK portfolio of sites.The deal, which is intended to increase awareness of the Lloyds TSB Insurance brand, will see targeted promotions run across AOL’s Your Money, House and Home and Travel channels. Special insurance quote engines will… Continue reading AOL Secures Marketing Deal With Lloyds TSB

UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”.Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused strategy… Continue reading GWR To Focus On UK Market As Group Profits Fall

Vauxhall vans have signed a six-figure deal to sponsor part of talkSPORT’s World Cup coverage, whereby fans are encouraged to make their own predictions about the outcome of matches in the tournament. The deal builds on the Vauxhall Fan in the Van feature which runs during the domestic season.Vauxhall will sponsor a Fan in Japan… Continue reading Vauxhall Signs World Cup Sponsor Deal With TalkSPORT

ITV is increasing its programming budget for 2002 by £28m to strengthen ITV1’s schedule for the second half of the year. The broadcaster has also announced a package of measures to modernise its regional services.The additional investment in ITV1 will supplement the £750m already committed to programming for 2002 and is designed to strengthen the… Continue reading ITV Increases Programming Budget For 2002