Commercial radio has been less diverse than BBC radio with stations concentrating more on competing with each other than on providing a broader range of services, according to Jenny Abramsky, director of BBC radio and music.Speaking at a special Any Questions debate at the Radio Festival in Cambridge yesterday afternoon, Abramsky said that the new… Continue reading Commercial Radio Needs To Be More Diverse Says Abramsky
About 21 million Europeans are regular visitors to newspaper websites, according to a new report by Forrester Research. This is equivalent to just 8% of the the continent’s population. Nevertheless, the study found that individuals who access web newspapers are generally younger, wealthier, and better educated than the average consumer. They also tend to have… Continue reading Newspaper Sites Attract Upmarket Readers, Says Forrester
Video game platforms are set to experience rapid growth in the coming years according to a report by Screen Digest for the European Leisure Software Publishers Association (ELSPA). The study entitled Wireless, Interactive TV & Online Gaming claims that iTV, mobile and multiplayer console games will energise the home entertainment sector and bring about a… Continue reading Bright Future Predicted For Gaming Platforms
Take-up of digital TV has increased by 10% in the UK during the past year, according to a survey conducted by MORI on behalf of the Department for Culture, Media and Sport. Approximately 40% of UK households now have access to digital television, up from 30% last year. Moreover, the report found that 71% of… Continue reading Digital TV Take-Up On The Increase, Says Report
US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts
The number of UK homes with internet access rose to 42% in the first quarter of 2002, according to new figures released by the Office of National Statistics (ONS). Some 10.7 million households were able to access the internet from home between January and March this year, up from 9.8 million in the previous quarter.… Continue reading UK Internet Access Breaks 40% Barrier
The requirements of the viewing public should be a prime consideration for digital terrestrial television licence bidders. So says a report by market research group, Taylor Nelson Sofres (TNS), which provides food for thought to those parties applying to take over the DTT multiplexes vacated by ITV Digital earlier this year. The research, carried out… Continue reading DTT Providers Warned To Listen To Viewers
The break-up of Europe’s Vivendi empire looks imminent, but media shares were among the best performers yesterday.Pearson rose 5.67% to £6.89, while Granada was up 5.8% to £1.18 and Carlton almost 4% to £2.18ź.The closing prices of media company shares yesterday were:
style=”background-color: #FF6600″ colspan=”10″ align=”left”>Zenith Optimedia Media Forecasts (major media; newspapers, magazines, television, radio, cinema, outdoor) YoY Change (%)
You don’t have to be big to stand out, but you do have to make the right sort of noise, according to Brett Horton, director of specialist media and marketing communications at optiglo communicationsA knitted monkey, Christine Walker and ‘brand behaviour’ are all brilliant brand communication devices. They are what people remember and what drives… Continue reading NewsLine Column: Media And Marketing Brands Need More Monkey Magic
