Total online advertising spend increased by 7.1% year on year during 2001 to £165.7m, according to figures published today by the IAB.The research, which is based on revenues reported by the finance departments of online media owners, shows that the industry experienced “clear growth” during 2001 despite a depressed economic landscape and recessionary behaviour in… Continue reading Online Adspend Shows Growth Despite Tough 2001
As expected, Telepiù has abandoned its agreed merger with Italian pay-TV platform Stream, following restrictions imposed on the deal by the country’s anti-trust regulator this week (see Italian Anti-Trust Ruling May Offer Vivendi An Exit From Stream Deal). Telepiù is owned by Vivendi Universal and Stream by News Corp and Telecom Italia (50:50). It is… Continue reading Vivendi’s Telepi
Continental Research has launched a digital audience research service which will provide data for the specialist satellite channels and radio stations that broadcast on the Sky digital platform. Launched yesterday “Specialisting” is designed to work alongside BARB and RAJAR data, giving detailed audience profiling and the opportunity to carry out ad hoc research surveys in… Continue reading Continental Launches Digital Audience Research Service
Radio is the most active medium in promoting evidence of its effectiveness as an advertising tool, according to a new report from independent research company Ocean Consulting.The report, which is based on research carried out by NOP, shows that 40% of agency/advertiser customers believe that radio is doing the most to demonstrate its effectiveness, well… Continue reading Radio Considered Most Active In Promoting Effectiveness
The best performance in yesterday’s media market came from Carlton, which has increased its presence in the cinema advertising sector following a deal with its US rival Thomson Multimedia to buy two businesses in Europe. Shares rose 2.47% yesterday to finish at £2.70, an increase of 6˝p on the day before.Cable & Wireless saw shares… Continue reading Sharewatch
The rate of growth of the UK’s online advertising market slowed sharply during 2001, according to figures released today by the Interactive Advertising Bureau (IAB). Nevertheless, the sector turned in a 7.1% growth where most media were showing heavy year on year declines. Unsustainable growth The heady days of triple digit growth for the internet… Continue reading UK Online Adspend Growth Falls Dramatically, But Outperforms 2001 Media Market
The average value of creative and media agency pitches dropped by 10% during 2001 to £2,536m, according to MediaTel Group and the AAR’s NewBizMoves 2001 Annual Report.The report, which is partially based on data from the marketing, adverting and media trade press, shows that the extent of new business activity increased during 2001, with the… Continue reading Average Value of Pitches Drops During 2001
According to the report, Wireless Internet Access over Unlicensed Spectrum: An Alternative to 3G Mobile Data Networks from Pioneer Consulting, wireless internet promises to be a lucrative market with global equipment revenues expected to grow from $3.1 billion in 2002 to $19.1 billion in 2008. Pioneer believes that the internet and mobile markets will converge… Continue reading Global Mobile ISP Revenue Will Reach $18.4 Billion By 2008
Telewest Broadband is launching an “enhanced” interactive TV service to coincide with this summer’s World Cup and Channel 4’s Big Brother.The service, which is similar to that already available to Sky Digital viewers, has been developed in conjunction with BBCi and Channel 4 and allows Telewest Broadband’s digital customers to access interactive content direct from… Continue reading Telewest Launches Interactive TV Service
US newspaper advertising expenditures for Q1 2002 totaled $9.7 billion, a decrease of 6.2%, according to preliminary estimates from the Newspaper Association of America (NAA). The latest figures show a gradual improvement in several categories and a less severe decline from the previous quarter, when spending fell 11.9%, says the NAA’s statement. Retail advertising fell… Continue reading US Papers See Slowing Ad Growth Decline In Q1 2002
