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Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s, according to the latest data from the Cinema Advertising Association (CAA). Cinema admissions during last month reach 13.2 million, compared to 14.0 million in April 2001, when… Continue reading Cinema Looking Strong In 2002, Says CAA

1.3 billion text messages were sent in the UK during April, an increase of one million on March, according to the latest figures from the Mobile Data Association (MDA).April’s figure represents the ninth consecutive month that over a billion person to person SMS messages were sent and according to the MDA, confirms predictions of a… Continue reading Text Trend Shows No Signs Of Slowing During April

US media advertising spend saw a very slight increase in Q1 2002, according to figures just released by CMR. Revenue increased by just 0.4% over the same period last year, although it is the first year on year rise since Q1 2001. CMR estimates that total adspend for Q1 2002 came in at $23.5 billion,… Continue reading Slight US Advertising Rise In Q1, Signs Of Further Slow Recovery

Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s.Cinema admissions during last month reach 13.2 million, compared to 14 million in April 2001, when Bridget Jones’ Diary the number two film in the annual top ten,… Continue reading Cinema Admissions Show Promising Start To Year

Over two-thirds of US consumers would not pay for any services on the internet, including enhanced email, instant messaging or file-sharing capabilities, according to research conducted by Jupiter Media Metrix reported this week. Perhaps surprisingly, the report – Paid Consumer Services: Assessing Market Opportunities – found that consumers are more resistant about paying for online… Continue reading Jupiter Finds Consumer Resistance To Paid Net Services

Email and wireless marketing company Messagizer has recruited pay-per-click advertising outfit Espotting to provide links to relevant companies within its subscriber newsletters.The deal, which is understood to be the first between an interactive marketing company and a pay-per-click search network, will see Espotting provide Messagizer with its top three results for keywords relating to the… Continue reading Messagizer And Espotting Secure Deal

Digital terrestrial television (DTT) has better prospects than might be suggested by the failures of ITV Digital in the UK and Quiero in Spain, according to a new study published by the European Broadcasting Union (EBU). The report predicts that almost all European countries will have launched DTT by 2005, but adds that most government… Continue reading Digital Terrestrial TV Prospects Are Brighter Than ITV Digital’s Closure Suggests

The ITC has given its support to the Governement’s recently published draft Communications Bill which it says goes a long way towards creating the regualtory framework for the UK’s dynamic media market.In evidience prepared for the Joint Scrutiny Committee on the Bill, the ITC gives partucluar welcome to the proposed liberalisation of the media ownership… Continue reading ITC Welcomes Move Towards Dynamic Media Market

Clear Channel Worldwide has announced the creation of a new division, Clear Channel Advantage, a cross-platform advertising department offering advertisers “single point of contact ad packages” incorporating the company’s TV, outdoor, entertainment and radio assets. According to Clear Channel president and COO, Mark Mays, “The Clear Channel Advantage advertiser may now exploit any combination of… Continue reading Clear Channel Launches Cross-Platform Ad Sales Division

Unsurprisingly, the recently published Communications White Paper dominated debate on the UK media market at Dow Jones’ Fourth Annual European Media and Entertainment Summit on Tuesday.The widely aired view was that the media industry should get ready for a Sky-BBC duopoly in years to come – Rupert Murdoch would buy into terrestrial TV via Channel… Continue reading Industry Minds Predict TV Shake-Up