38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
The July issue of IPC Southbank’s Marie Claire magazine will include two major advertising deals, one of which takes advantage of the magazine brand’s pan-European reach.Motorola will have a die-cut insert in the British edition of the magazine, to promote the V70 phone. It will be bound in and printed on heavier stock paper.Meanwhile, the… Continue reading Tactel Books Pan-European Marie Claire Promotion
The BBC looks set to form a partnership with BSkyB to create a digital terrestrial television service to replace the recently collapsed ITV Digital (see Administrators Confirm ITV Digital Sale), according to reports in today’s press.The corporation is understood to have been holding talks with terrestrial broadcasters including ITV and Channel 4 with a view… Continue reading BBC Set To Join With BSkyB For Digital Bid
Saga Radio has seen off competition from fourteen other applicants for the new Independent Local Radio (ILR) FM licence for the East Midlands. Among the other proposals put to the Radio Authority, which awarded the licence today, was a joint application from Capital and Disney, to become the first major radio operation targeted solely at… Continue reading Eldest First In Battle For East Midlands Radio
Daily Mail, which recently which announced that pre-tax profits at the group fell by 9% to £65.2 million in the half-year ending 31 March 2002 (see DMGT Sees No Substantial Advertising Improvement In 2002), was the best performer in yesterday’s media sector. Shares improved 1.95% to close at £7.57˝, up 14˝p on the day before.Emap… Continue reading Sharewatch
The World Cup appears to be driving football fans online with figures from Nielsen/NetRatings showing that FIFA’s official World Cup website has seen traffic increase by 420% in the first week of the tournament.According to the research, the tournament’s official website fifaworldcup.yahoo.com has seen a “surge in interest” since the World Cup matches started, with… Continue reading Official World Cup Website Sees Surge In Traffic
Telewest Communications faces a possible ‘funding gap’ if its operating performance fails to meet certain standards, admitted group chief executive Adam Singer at the company’s AGM today.The heavily indebted UK cable group has instigated a wide-ranging reorganisation, along with a substantial reduction in staff numbers in order to bring down costs. These measures are continuing… Continue reading Telewest Could Face ‘Funding Gap’, Says Singer
UK advertising expenditure was down 6% year on year for the first quarter of 2002, according to new figures released by the Advertising Association. Figures compiled by the World Advertising Research Center for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3,397m.Only a couple of sectors escaped the… Continue reading UK Q1 Ad Expenditure Down 6% Year On Year
Time was when all you needed to gain exceptionally good viewing figures was an exceptionally good TV programme. These days, as everyone from Big Brother to Her Majesty knows, its all about mixing one’s media, as Naked Communications’ Will Collin explains…In this age of multi-channel, brand cluttered fragmentation, it’s said that TV’s role as cultural… Continue reading NewsLine Column: Where Were You When They Shot J.R.?
