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Advertising revenues at SMG are expected to be up by 4% in the second quarter, following a Q1 decline of 5%, the group’s chairman, Don Cruickshank, told the AGM today. Cruickshank said that the advertising market has now become more stable, following a downturn that has lasted more than 18 months. The World Cup has… Continue reading SMG Sees Beginnings Of Advertising Stability

Online advertising impressions increased by 77% year on year, as the market showed further signs of recovery, according to the latest data from Nielsen//NetRatings. Impressions totalled 94.2 billion in May, a leap from 53.2 billion impressions a year earlier. Retail goods and services was the leading industry advertising on the web, issuing nearly 34 billion… Continue reading Retailers Driving Online Ad Revival, Says Nielsen//NetRatings

Global advertising agency, Interpublic Group (IPG), has indicated that its revenue will be down in the high, single-digit percentages for the second quarter of the year, indicating that the slow recovery may not yet be wide-reaching. IPG had previously forecast that its revenues will be flat year on year for the full year 2002. However,… Continue reading Interpublic Says Ad Revenues Remain Down, Visibility Poor

Outdoor advertising has grown steadily across Western Europe in the past decade, with its share of all advertising increasing by 15% between 1988 and 2000, according to a new study from Media Intelligence. Growth is often stronger in regions where television advertising is weak or waning, the report says. The report shows that outdoor achieved… Continue reading Outdoor Advertising Grows Strongest Where TV Is Weak, Finds Study

The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), does acknowledge the… Continue reading Publishers Directed To Meet Challenge Of New Media

The digital terrestrial television (DTT) licence bid by ITV and Channel 4 may just have the edge over rival proposals, according to analysts at Merrill Lynch. The Independent Television Commission (ITC) has received four applications for the licence to operate the DTT multiplexes freed up by the demise of ITV Digital earlier in the year.… Continue reading ITV/Channel 4 Digital Bid May Have The Edge, Says Merrill Lynch

The worst performer amongst media shares was SMG, dropping 10p from its share price to end at £1.37˝. Other radio outfits including Chrysalis, Wireless Group and Emap also saw falls, but these were less severe.On what turned out to be a tough day for the media sector, only RTL registered an increase in share value… Continue reading Sharewatch

Revenue generated from rail and metro advertising has increased by over £50m in the last five years and should exceed £142m by the end of this year, according to a report published by Outdoor Connection.The report, which defines rail and metro media as any advertising within stations or on national rail, underground or light rail… Continue reading Rail And Metro Media Revenue Set To Top £142m

UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI).Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report reviews… Continue reading Charity Must Start At Home For UK Publishers

Last Tuesday night’s MRG meeting saw Posterscope’s Glen Wilson and David Gordon tackle the tricky issue of ambient media- how exactly can it be defined and measured?A new division at Posterscope called Hyperspace is hoping to shed some light on the issue, but as the speakers pointed out, the first problem with ambient media is… Continue reading MRG Meeting: Defining And Measuring Ambient Media