More Industry News articles

In an AGM statement today, Maiden Group reiterated the forecast made in March (see Maiden Anticipates ‘Gradual And Measured’ Recovery In 2002) that there would be a “gradual and measured recovery” in 2002. In a statement this morning, Maiden Group chairman Martin Boase said: “The performance of the Group is in line with our comments… Continue reading Maiden Boss Forecasts ‘Gradual And Measured’ Recovery

The Daily Telegraph has signed a deal with Thus Group to promote it’s Overdrive campaign targeting small and medium sized businesses.The deal will see a 16-page tabloid supplement on office-based communications appear in the Daily Telegraph on 30 May. The supplement will feature competitions and advertorials designed to raise awareness of Thus Group’s Overdrive campaign… Continue reading Daily Telegraph Signs Ad Deal With Thus Group

Internet ad monitoring service NetCrawling has launched a new spidering product called Brand Pepper that measures the total marketing impact of brands online.The new product, which collects PR, sponsorship, advertising and web positioning information, allows agencies and brand owners to quantify their total online marketing spend and directly compare it to that of their competitors.According… Continue reading NetCrawling Unveils Hot New Ad Monitoring Tool

Yesterday saw Unilever sign a £320m contract with Carlton and Granada to advertise on ITV for the next four years, in the largest advertising deal of its kind in the UK (see Unilever Signs Record UK Airtime Deal). Despite the much needed cash inflow from the deal, Carlton and Granada saw shares fall yesterday. The… Continue reading Sharewatch

Total UK advertising expenditure fell by 2.6% year on year during 2001 to just over £16bn, according to the latest figures compiled for the Advertising Association’s Advertising Statistics Yearbook 2002.President of the Advertising Association (AA), Niall Fitzgerald, said: “The last twelve months have been painful for the advertising business. The noticeable drop in TV advertising… Continue reading 2001 Decline In UK Adpsend Led By TV

Last weekend saw the launch of the latest series of Big Brother and this year Channel 4 seems to have pulled out all the stops. NewsLine’s Assistant Editor, Gareth Jones, looks at whether, in the world of reality TV, you can have too much of a good thing.The reality TV extravaganza that is Big Brother… Continue reading NewsLine Column: Big Brother 3 – Resistance Is Futile

Clear Channel UK’s recent acquisition of Score Outdoor (see Score Outdoor Sale To Create Third Force In Market) will benefit advertisers by creating more competition within the outdoor sector, according to IPA Outdoor (IPAO).The acquisition, which will see the creation of a third national force in billboard advertising to rival JCDecaux and Maiden, has been… Continue reading IPA Outdoor Welcomes Clear Channel UK Acquisition

UK consumer advertising is trading well, whilst radio advertising conditions remain tough, according to year-end financial results released by EMAP this morning. The results are pretty much in line with the outlook given in the group’s trading statement in March.Pre-tax profit rose by 6% to £151 million for the twelve months ended 31 March 2002.… Continue reading EMAP ‘Cautiously Optimistic’ On Future Trading

The French online sector suffered a 17% drop in advertising revenues during 2001, according to the latest annual data from that country’s Interactive Advertising Bureau, as reported by the World Advertising Research Centre. Online spend in France fell from ₏184 million (£116.2 million) in 2000 to just ₏153 million last year. Figures for 2001 US… Continue reading French Internet Advertising Falls 17% In 2001

Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present.Pre-tax profit before interest at the company fell… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure