Channel 5 is set have its coverage improved following an announcement by the ITC saying that international clearances have now been agreed for enhancements to the channel’s transmitter plan. The improvements should mean that coverage reaches 66% of the UK population.The enhancements were identified when applications for the fifth terrestrial licence were invited in November… Continue reading Channel 5 To Have Improved Coverage
The Independent Television Commission has confirmed that it has received “a number of expressions of interest” in the three digital terrestrial multiplex licences formerly owned by ITV Digital.At this stage the expressions of interest are confidential, but it is thought that possible bidders may include a consortium of terrestrial broadcasters including the BBC and former… Continue reading ITC Receives Expressions Of Interest In Digital Licences
Clear Channel has announced the appointment of Peta Corsan to the newly created role of business development director. Her brief will be to develop partnerships with international advertisers seeking cross border outdoor media campaigns and to create campaigns in partnership with teams in Clear Channel businesses worldwide.She will report to Robert Thurner, group marketing director… Continue reading Clear Channel Creates Business Development Role
More people will change their viewing and listening habits for the Queen’s Golden Jubilee than for the World Cup, according to new research. The sensor report from Mediaedge:cia has found that of a representative sample of 1,000 people, 40% say they will change their media consumption habits for the Jubilee but only 25% will do… Continue reading Jubilee Will Change More Media Habits Than World Cup
Smash Hits TV is celebrating its first anniversary of being on air with a branding makeover.Emap is thought to be spending a five figure sum on the revamp, which from tomorrow will see the digital music channel adopt new branding, programming and break bumpers to bring it in line with a new look based around… Continue reading Smash Hits TV Celebrates Birthday With Rebrand
Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor
Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July
The first ever taxi advertising in Leeds launched this week, with 5 fully liveried Taxi Media black cabs promoting the upcoming opening of a Radisson SAS Hotel in the city.The twelve month campaign kicked off on Monday, ahead of the hotel opening on 28 May. Each taxi features creative which draws on different aspects of… Continue reading First Taxi Ads In Leeds Launched
A new report, Reality Bites, by the CBI and KPMG Consulting reveals that 87% of UK companies are now using e-business technologies in order to improve efficiency. The report claims that firms are now moving away from customer facing e-business initiatives in favour of projects that benefit suppliers and employees. Intranets, followed by electronic payment… Continue reading E-Business Initiatives Will Improve Customer Service, Says CBI
The average value of creative and media agency pitches dropped by 10% during 2001 to £2,536m, according to MediaTel Group and the AAR’s NewBizMoves 2001 Annual Report.The report, which is partially based on data from the marketing, adverting and media trade press, shows that the extent of new business activity increased during 2001, with the… Continue reading Average Value of Pitches Drops During 2001
