Clear Channel UK’s billboard business, More O’Ferrall, has signed a five year deal to market Cal Brown Advertising’s portfolio of outdoor sites in London.The deal, which runs from 1 July, will add 200 48-sheet sites, including scrollers, ultravisions and backlights, to More O’Ferrall’s existing line-up. The company is hoping that the deal will further strengthen… Continue reading More O’Ferrall Increases Offering With Cal Brown Deal
Pre-tax profits at the Daily Mail & General Trust (DMGT) fell by 9% to £65.2 million in the half-year ended 31 March 2002, the group announced this morning. Turnover fell by 1% to £950.0 million. DMGT says that weaknesses in the world’s principal economies have had an negative impact on most advertisers. “The downturn has… Continue reading DMGT Profits Dip 9% In First Half
There is still no visible end to the current slump in advertising spend, said Europe’s largest newspaper publisher, Axel Springer, according to a report from the World Advertising Research Centre. The report cites Springer’s CEO, Mathias Döpfner, as saying it is the biggest crisis to hit print media since the Second World War. The company’s… Continue reading Axel Springer Sees No End To Ad Slump
TEAMtalk 252 has secured Ladbrokes.com as the lead sponsor of its World Cup breakfast programming.Under the deal, the betting company will have sole sponsorship of TEAMtalk’s Full Sports World Cup Breakfast, which will be broadcast daily from 6am to 10am throughout the tournamnet. The sponsorship will encompase all aspects of programmming including off-tube commentary, player… Continue reading TEAMtalk 252 Gears Up For World Cup With Ladbrokes.com
Interim results released by Granada this morning revealed net advertising revenue down 12% for the first half of 2002 and the company said that the market outlook remained unclear. Advertising revenues are set to rise for May (14%), June (7%) and July (6%), thanks to the boost in advertising provided by the World Cup. Granada… Continue reading Granada Profits Hit By Ad Downturn, No Outlook Beyond July
Current radio trading in the UK remains uncertain despite a degree of stabilisation in the advertising decline, according to analysts at Merrill Lynch. UK trading appears erratic on a monthly basis with no definitive pick up, says the broker. “March was very strong (possibly boosted by an early Easter) while April was poor (the inverse… Continue reading UK Radio Trading Remains ‘Erratic’, Recovery Expected In H2
Punch, the fortnightly satirical magazine owned by Mohamed Al Fayed, is to close after almost 160 years of publication.The magazine, which was first published in 1841, has seen subscriptions fall below 6,000 and with each edition costing over £40,000 to produce, the title has ceased to become commercially viable. Eight of the magazine’s twelve staff… Continue reading Punch Is Out For The Count After 160 Years
European digital television (DTV) will show solid growth over the coming years, despite ‘recent market turmoil’, according to a new report from Strategy Analytics (SA). Despite the high profile failures of ITV Digital in the UK and Quiero in Spain, Strategy Analytics says that digital terrestrial TV (DTT) will continued to play a ‘limited role’,… Continue reading European Digital TV Will Show Solid Growth Despite Setbacks
The worst performance in yesterday’s media market came from Carlton, which earlier in the week announced a dip in advertising in the first half of the year with like-for-like ad revenue falling 13% year on year (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Shares were down 2.83% to close at £2.48ž,… Continue reading Sharewatch
Pre-tax profits at the Daily Mail & General Trust (DMGT) fell by 9% to £65.2 million in the half-year ended 31 March 2002, the group announced this morning. Turnover fell by 1% to £950.0 million.DMGT says that weaknesses in the world’s principal economies have had an negative impact on most advertisers. “The downturn has been… Continue reading DMGT Sees No Substantial Advertising Improvement In 2002
