More Industry News articles

Clear Channel Worldwide has announced the creation of a new division, Clear Channel Advantage, a cross-platform advertising department offering advertisers “single point of contact ad packages” incorporating the company’s TV, outdoor, entertainment and radio assets. According to Clear Channel president and COO, Mark Mays, “The Clear Channel Advantage advertiser may now exploit any combination of… Continue reading Clear Channel Launches Cross-Platform Ad Sales Division

Emap Performance is preparing to launch Smash Hits Radio on Emap’s digital multiplexes across the North of England and London.With inspiration for content said to come from Kiss 100 FM, the station will broadcast pop music and celebrity gossip 24 hours and day, seven days a week from Monday 27 May to a potential audience… Continue reading Digital Radio Extension For Smash Hits Brand

Twelve new FM commercial radio licences will be issued next year, the Radio Authority has announced. The licences, for areas including Cornwall and the West Midlands are likely to be the last issued by the authority before its powers transfer to the new communications regulator, Ofcom.The new licences are likely to be advertised at the… Continue reading Radio Authority To Offer 12 New FM Licences In 2003

The Independent will publish four extra supplements in addition to its usual six section package this Saturday, thanks to a series of sponsorship deals worth over £600,000 to the newspaper. One section will include the largest advertising site seen in a national newspaper, in the form of an 8 page broadsheet double gatefold for Renault.The… Continue reading Independent Strikes £600,000 Of Supplement Deals

Nielsen//NetRatings has revealed that the largest US broadband markets achieved audience gains of at least 48% year on year in their respective high speed populations during April. Overall, more than 25.2 million at home net users accessed the internet via cable modem, DSL, ISDN or LAN last month as compared to 15.9 million in April… Continue reading US At-Home Broadband Population Booms

Surfers who use the internet at work are looking primarily for information not entertainment, according to a new report from Nielsen//NetRatings. A comparison of audience shares including at-work surfers and leaving them out shows that the sites that benefit most from working internet users are portals, map services and the soon-to-be-rebranded-again postal service Consignia. Top… Continue reading At-Work Surfers ‘Not A Problem For Bosses’ Says Nielsen//NetRatings

The best performance in yesterday’s media market came from Daily Mail, which is due to release its results at the end of this month. Shares rose 4.14% yesterday to close at £8.05 after an analyst said that the company was benefiting from not entering the tabloid price war.At the other end of the scale Jazz… Continue reading Sharewatch

US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost. The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in… Continue reading US Magazine Ad Page Growth Turns Positive In June

The last twelve months have seen the advertising industry batten down its hatches against the looming threat of recession. However, while most of the UK’s main media sectors saw revenue fall year on year during 2001, figures published by the Interactive Advertising Bureau (IAB) show that the online industry has weathered the economic storm surprisingly… Continue reading Feature: Interactive Advertising Weathers The Storm

In preview of H1 financial results from Carlton Communications and Granada (see City News), analysts at Lehman Brothers have today published their ITV advertising revenue forecasts to 2003. Overall revenue is expected to be down 8.0% this year, returning to a 4.0% growth in 2003. A very slight recovery is forecast for Q3 2002, after… Continue reading ITV Ad Revenue Forecasts From Lehman Brothers