Ambient has long been regarded as the black sheep of the outdoor media family and advertisers have viewed the medium, which seems to lack any hard and fast rules, with a certain degree of suspicion. However, newly released figures from Concord show that the sector’s revenue topped £100m during 2001 and with further growth predicted… Continue reading Feature: Ambient Media Makes Its Mark
Capital Radio Advertising has secured HMV as the first ever sponsor of Xfm’s ‘Music: Response‘ show.The twelve month multi-platform deal, which is designed to promote HMV’s new ‘Playlist’ initiative, includes on air promotions and features, online presence on the Xfm website and coverage in Xfm’s quarterly magazine X-Ray.The deal was negotiated by Xfm’s Capital Radio… Continue reading Capital Radio Advertising Gives HMV The X-Factor
Telewest Broadband has cut around ten marketing jobs as part of the 1500 job reductions it announced earlier this month.The company’s director of marketing communications Chris Fry and head of brand Geoff Linsell are among the departures, although they are thought have left voluntarily. Linsell and Fry were key figures in the creation of the… Continue reading Telewest Cuts Marketing Jobs
Freeserve has poached the editor of IPC’s Marie Claire website to head its own women’s website iCircle.Sarah Woodhead, who also previously edited IPC’s now defunct Beme.com, has been recruited to help Freeserve’s iCircle compete in the lucrative women’s sector, which also includes Boots and Telegraph-backed Handbag.com, Associated New Media’s Femail.co.uk and Tesco’s iVillage.co.uk.Woodhead will be… Continue reading Freeserve Poaches Marie Claire’s Online Editor
Yesterday was a day of mixed fortunes for the media sector as both Emap and Carlton announced gloomy results with signs of only a weak recovery in broadcast advertising.Emap, which posted a 6% rise in profits for the twelve months ending 31 March 2002 (see EMAP ‘Cautiously Optimistic’ On Future Trading), saw shares rise 1.74%… Continue reading Sharewatch
Total UK advertising expenditure fell by 2.6% in 2001, following nine years of uninterrupted growth, according to the latest data from the Advertising Association (AA), as compiled by the World Advertising Research Centre (WARC). Adspend totalled £16.5 billion last year, down from £17.0 billion the year before. After adjustment for inflation this represents a decline… Continue reading AA Data Shows UK Adspend Fell 2.6% In 2001
In an AGM statement, Maiden Group reiterated the forecast made in March that there would be a “gradual and measured recovery” in 2002.Maiden Group chairman Martin Boase said: “The performance of the Group is in line with our comments made at the time of the preliminary results at the end of March and in our… Continue reading Maiden Boss Forecasts ‘Gradual And Measured’ Recovery
United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperform High-Tech Market, But Ad Volumes Down 21% In April
United Business Media’s US high-tech publishing division, CMP Media, has published advertising data for April which show volumes down 20.7% compared to a market down 36.1%. This is the latest in a trend of decline for the US technology publishing advertising market which has seen volumes fall by 41.1% in the year to date; CMP’s… Continue reading CMP Outperforms High-Tech Market, But Ad Volumes Down 21% In April
UK magazine and website publishing group, Future Network, has cleared its debt burden, chairman Roger Parry told the company’s AGM this morning. The news follows a tough financial period for Future which was forced to close publications and reduce headcount in order to make cost savings.As of 30 April, the group had modest cash balances… Continue reading Future Network Shakes Off Debt
