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Almost one third of the UK population is not interested in making the switch from analogue to digital television (DTV), according to a new Sensor survey from Mediaedge:cia. The 29% who are not interested in DTV represents the highest resistance since the Sensor survey began measurement in September 1998 and is a substantial rise on… Continue reading UK’s Interest In Digital TV Dwindles, According To Mediaedge:cia Survey

Regional newspaper publisher Johnston Press, which has announced that advertising revenues rose by 2% in the first five months of the year (see Local Ad Revenues Aid Johnston Press Figures), saw shares rise 1.14% yesterday to close at £3.99˝, an increase of 4˝p on the day before.Carlton and Granada, which last week acquired ITN’s 65%… Continue reading Sharewatch

BT has unveiled its latest initiative to increase broadband uptake in the UK and has launched a scheme that will allow consumers to influence where its ADSL service will be introduced next.The scheme, which is intended to help BT reach its target of 1 million broadband connections by next summer, will allow consumers and businesses… Continue reading BT Brings Consumers Into The Broadband Equation

Digital media networks are going from strength to strength and the possibilities they provide could prove to be an essential ingredient when trying to reach consumers when they’re out and about. Sue Aitken, marketing and development director of Translucis, the company that runs a network of plasma advertising screens in pubs and clubs, talks about… Continue reading NewsLine Column: Digital Media Magic

Listeners prefer DAB Digital radio to traditional analogue radio, according to research commissioned by regional digital radio consortium MXR.The survey, which was carried out in the Newcastle area by Hauck Research, shows that DAB digital radio is being well received, with the increased choice of stations and superior sound quality impressing listeners most. Other benefits… Continue reading Research Shows Digital Radio Is The Preferred Choice

12Snap has been selected as MTV’s “preferred partner” for mobile marketing activity in the UK and Ireland.The deal will see 12Snap’s recently created media sales arm, 12Snapmedia (see 12Snap Creates Media Sales Division), work to enhance the revenue potential of the MTV brand by selling the music network’s permission-based database of 16-25 year-olds to its… Continue reading 12Snap Forms Mobile Marketing Partnership With MTV

Digital Media agency i-level has launched a new specialist division called i-level Generator to help advertisers get the most out of digital marketing.The new division is intended to help brands review their online strategy and maximise return on investment by focusing on digital marketing constancy, website efficiency auditing and research. i-level group has acquired website… Continue reading i-level Extends Digital Marketing Presence With New Division

Channel 4 reports that Big Brother is continuing to bring success in the ratings, according to unofficial figures. For the week from the 10-16 June, the average audience for the shows on Channel 4 was 4.9 million, compared to a 4.3 million average for the week before (see Big Brother Bigger Than Ever For C4… Continue reading Big Brother We’re Watching You

The latest figures from ABC reveal that month on month, overall circulation of national newspapers fell during May by 0.7%. The worst loss in percentage terms was at Sport First. Among the larger selling titles, the Mail on Sunday had a difficult month, dropping 5.1%.Meanwhile, the Mail titles’ mid market rival the Daily Express had… Continue reading ABC National Newspaper Round-Up – May 2002

The Government’s plans to turn off the analogue TV signal look “increasingly futile” according to a survey carried out by Mediaedge:cia which shows that almost 1 in 3 people claim they will never switch to digital TV (DTV).According to the latest Sensor research from WPP’s media buyer, almost 29% of respondents say they would never… Continue reading Research Says Analogue Switch Off Could Be Thwarted