Commercial radio is showing signs of recovery from the advertising slowdown, having seen a year on year increase in investment by advertisers for the first quarter of this year, the first positive sign after three successive quarters of revenue decline.Total advertising revenue for the first three months of 2002, according to the Radio Advertising Bureau… Continue reading Commercial Radio Sees End To Revenue Decline
European ecommerce revenue growth is around triple that of the United States and is set to reach almost $1 trillion by 2004, according to new forecasts from eMarketer. By the same year, US ecommerce revenue will have reached $1.14 trillion. The European market is set to achieve a compound annual growth rate (CAGR) of 142%… Continue reading European Ecommerce Growth Is Triple That Of United States
Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline.Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football World… Continue reading ITV Revenue Looks Up In July
The Radio Advertising Bureau (RAB) has today announced that investment from advertisers across the first three months of 2002 was higher than for the previous year. The total invested between January and March 2002 was £135.7 million representing an increase of 0.5% on the equivalent period 2001. The RAB said: “This marginal growth represents an… Continue reading Positive Signs For Commerical Radio Revenue In 2002
Pub media company Hi-Tech Solutions is launching a £4m washroom advertising campaign on behalf of KP to promote its new Hula Hoop Shoks.The month-long campaign is designed to target 18-24 year-olds and includes 700 washroom posters that will run alongside traditional poster and TV advertising. Three different creatives advertising the three different Hula Hoop Shok… Continue reading Hi-Tech Solutions Brings KP To Pub Toilets
Wireless marketing channel Nightfly has launched a campaign for Archers designed to drive traffic to a new “girls night out” online planning service created by the brand.During May 50,000 targeted text messages will be sent out to women on Nightfly’s permission-based database. Messages will only be sent to females aged 18-30, preferably full time workers… Continue reading Nightfly Promotes ‘Girls’ Night Out’ For Archers
More people will change their viewing and listening habits for the Queen’s Golden Jubilee than for the World Cup, according to new research. The sensor report from Mediaedge:cia has found that of a representative sample of 1,000 people, 40% say they will change their media consumption habits for the Jubilee but only 25% will do… Continue reading Jubilee Will Change More Media Habits Than World Cup
Smash Hits TV is celebrating its first anniversary of being on air with a branding makeover.Emap is thought to be spending a five figure sum on the revamp, which from tomorrow will see the digital music channel adopt new branding, programming and break bumpers to bring it in line with a new look based around… Continue reading Smash Hits TV Celebrates Birthday With Rebrand
Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor
Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July
