The IAB has unveiled what it claims to be the “five golden rules” for effective online advertising in an attempt to encourage brands to spend more on internet marketing.The move comes just days after the launch of a new internet advertising body by the major European portals and could be viewed as an attempt by… Continue reading IAB Unveils Golden Rules For Online Advertising
ITV and Channel 4 today confirmed that they have made joint applications to the Independent Television Commission (ITC) for Multiplex Service Licences B and C. A statement released this afternoon read:“The applications have been made by ITV and Channel 4 through a new vehicle, Digital Terrestrial Alliance Limited (DTA). DTA proposes a full free-to-air broadcasting… Continue reading ITV And Channel 4 Confirm Multiplex Application
Leslie Hill, chairman of the ITV Network since 1994, has announced that he will retire from his role at the end of this month.Commenting on his decision to leave, Hill said: “I have thoroughly enjoyed my eight years in the role but the approach of the new Communications Bill means that this is an appropriate… Continue reading ITV Network Chairman To Step Down
Chrysalis-owned Rivals Digital Media has signed a six-figure World Cup sponsorship deal with mobile phone platform 02.The deal, which is the latest in a line of partnerships to be secured by the digital media group, will see 02 sponsor Rivals’ portfolio of football websites including WorldCupRivals.net, Rivals.net and Football365.com for the remainder of the tournament.… Continue reading Rivals Kicks-Off World Cup Ad Deal With 02
A recovery in advertising is still not expected until at least the fourth quarter of this year, EMAP chief executive, Robin Miller, told a Merrill Lynch conference yesterday. Miller said consumer magazine advertising in the UK is currently ‘fine’; France is ‘good’; business to business (B2B) is flat and radio remains poor. He believes that… Continue reading Ad Recovery Not Expected Until At Least Q4, Says EMAP Chief
Fifty-six percent of US retailers reported that their online operations were profitable during 2001, up from 43% in 2000, according to the The State Of Retailing Online 5.0 report, released yesterday by Shop.org. The survey, conducted by the Boston Consulting Group and with market data from Forrester Research, predicts that further profitability and growth will… Continue reading US Online Retailers Move Into Profit
Broadband access prices in the UK are amongst the cheapest in Europe and the US, according to new research published by Oftel yesterday. Following recent wholesale price cuts, the UK is now cheaper than France and Germany for consumer DSL, with packages available for as little as £20 a month, says the report. Cheaper access… Continue reading Cheap UK Broadband Internet Access Drives Uptake
The failure of a number of European digital pay-TV platforms has been caused by their strategy of offering exclusive content – a move which is ‘bringing them to their knees financially’. This the finding of a report published by economic analysts BIPE. The group says that Europe’s pay-TV industry, currently reeling under losses and bankruptcies… Continue reading Bad Business Plans Caused Digital TV Failures, Says BIPE
Global digital television (DTV) is set to break the 100 million home barrier this year and cable will become the fastest growing platform according to the latest research from Strategy Analytics (SA). After a difficult 12 months, which has seen the demise of ITV Digital in the UK and Quiero in Spain, the research firm… Continue reading Digital TV In 103m Homes Worldwide, Says Strategy Analytics
Advertising volumes at the Wall Street Journal declined by 24.4% in May 2002, parent company Dow Jones announced yesterday. This compares to a decline of 35.8% year on year in May 2001 and a rise of 42.7% in May 2000. The group indicated that June volumes are likely to be down in the mid-20% range… Continue reading Advertising Remains Weak As Wall Street Journal Misses Forecasts
