5.8 million viewers tuned into watch the first episode of Big Brother 3 on Friday night making it the highest rated programme on Channel 4 so far this year.According to unofficial overnight figures from BARB, the live one-hour special, which saw the twelve new contestants enter the Big Brother house for the first time, secured… Continue reading Big Brother Works Its Magic For Channel 4
UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”. Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused… Continue reading GWR To Focus On UK Market As Group Profits Fall
SMG has launched a new service to provide advertisers with easy access to the group’s range of media businesses.The SMG Access service, which is the result of a review of SMG’s cross-media proposition, is designed to help advertisers and agencies add impact to their campaigns by allowing them to work uninhibited across SMG’s media portfolio,… Continue reading SMG Launches Cross-Media Service For Advertisers
AOL has signed a strategic marketing agreement with Lloyds TSB to promote the bank’s insurance services across its UK portfolio of sites.The deal, which is intended to increase awareness of the Lloyds TSB Insurance brand, will see targeted promotions run across AOL’s Your Money, House and Home and Travel channels. Special insurance quote engines will… Continue reading AOL Secures Marketing Deal With Lloyds TSB
UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”.Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused strategy… Continue reading GWR To Focus On UK Market As Group Profits Fall
The popularity of Direct Mail as a marketing tool continues to grow with expenditure increasing by 5.8% year on year during the first quarter of 2002 to £629.9m, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that the volume of direct mail increased by 3.9% year on year to… Continue reading Direct Mail Continues To Show Growth
Dennis Publishing is revamping its men’s lifestyle magazine Maxim to bring it back in line with its core readership.The title, which reported a 15.8% year on year drop in circulation in the ABC results for the six months ending December 2001, is undergoing a redesign to strengthen its appeal to men in their late twenties.… Continue reading Maxim Redesigned For Core Readership
The ITC has welcomed the Government’s recently published draft Communications Bill as going a long way towards creating the regulatory framework for a dynamic market, but has warned that it needs to provide a more detailed definition of public service remits.In evidence prepared for the Joint Scrutiny Committee on the Bill, the ITC says that… Continue reading ITC Calls For Clearer Public Service Definitions
UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”.Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused strategy… Continue reading GWR To Focus On UK Market As Group Profits Fall
The ITC has welcomed the Government’s proposals for the pricing and availability of digital terrestrial TV licences, which it says will give confidence to potential applicants.In a statement issued yesterday, the Government said that successful DTT multiplex licence applicants would be free from “administrative spectrum pricing” until 2014. It also confirmed that the DTT spectrum… Continue reading ITC Welcomes DTT Licence Proposals
