James Brown could be held responsible, for better or worse, for the creation of the “Lads Mag Phenomenon” as launch editor of Loaded. With that phenomenon seen by most as well and truly over, Brown’s I Feel Good Publishing is preparing to launch the magazine that the new, touchy-feely, “I love my baby and animals”… Continue reading NewsLine Column: Jack, Not For Lads?
ITV Digital To Be SoldIt was announced yesterday that ITV Digital is to be put up for sale on a debt-free basis, after the troubled venture was put into administration last month.More details from MediaTel Insight to follow…Subscribers to MediaTel Insight can access these reports in full, along with more national and international media analysis,… Continue reading ITV Digital To Be Sold
BSkyB has formed a marketing partnership with Lastminute.com that will see the travel portal promote its “key products” through the Sky Active interactive platform.The deal, which begins in the autumn, will expand Sky Active’s range of retail and travel services and will see Lastminute.com offer travel deals, theatre tickets and retail products to BSkyB’s digital… Continue reading BSkyB And Lastminute Form Interactive Partnership
Ad Revenues Lag Behind Economic UpturnZenith MediaAs predicted, Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn.Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is forecast in… Continue reading Ad Revenues Lag Behind Economic Upturn
ITV Digital Will Be Sold As ‘Going Concern’Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern.In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure… Continue reading ITV Digital Will Be Sold As ‘Going Concern’
The number of text messages sent in the UK during March was up by 100 million on February, at 1.3 billion, according to the latest figures from the Mobile Data Association (MDA). This total is more than three times what it was during March 2000, illustrating the medium’s rapid growth in popularity.The highest ever number… Continue reading Text Messaging Blooms During Easter Season
Culture Secretary Tessa Jowell has issued a statement regarding the decision by ITV Digital administrators Deloitte & Touche to sell the company (see ITV Digital Will Be Sold As ‘Going Concern’). She describes the failure to find a deal acceptable to both the Football League and ITV Digital as “a great shame” but insists that,… Continue reading MPs React To ITV Digital Decision
Most newspaper internet operations around the world expect to be charging visitors within the next five years, according to research carried out for the World Association of Newspapers (WAN). However, the study also found that those sites which already charge are not necessarily more profitable than those which rely solely on advertising revenue, nor do… Continue reading Web Newspapers To Charge Within Five Years
According to its latest forecasts, Merrill Lynch believes that advertising revenue will continue to decline in 2002, lagging behind the economic recovery by some 3-6 months. Advertising Forecasts From Merrill Lynch 2002 2003 Global -2.1% 3.9% US -1.5% 4.0% Europe -1.5% 4.7% Asia-Pacific -4.0% 1.7% Latin America -2.0% 8.0% Source: Merrill Lynch, April 2002
As predicted (see Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts), Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn. Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is… Continue reading Zenith Downgrades 2002 Forecasts
