ISBA is warning advertisers against increasing their TV adspend to meet impact targets, claiming that reported falls in viewing could be due to the recent changes in the BARB methodology (see MRG Evening Meeting: The New BARB Contracts).The advertising body is concerned that increasing TV adspend could generate airtime cost inflation and is urging its… Continue reading ISBA Warns Against Increasing TV Adspend
The Cinema Advertising Association (CAA) has reported a good start to the year, with admissions for March up 43% year on year at 14.3 million and admissions for the first quarter of 2002 up 37% compared to the same period last year.The star-studded Rat Pack remake Ocean’s Eleven took first place at the box office,… Continue reading First Quarter Success For Cinema Admissions
Last night’s MRG meeting tackled the issue of the auditors’ role in the media industry. The evening was titled “Media Auditors: Big Brother or Agony Aunt”. This title, explained the event’s organiser, Taylor Nelson Sofres’ Lisa Beaumont, was designed to reflect two of several ways in which the auditor could be viewed by the industry-… Continue reading MRG Evening Meeting: Media Auditors
ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship
Celebrity endorsements provide an additional way to get more from your adspend in the form of free press coverage of your campaign, or so it would seem, according to the latest findings from Propeller’s Ads That Make News survey. Of the top ten campaigns covered most in the press, seven involved either celebrities or well-known… Continue reading Celebs Bring News Coverage For Ad Campaigns
(This page will refresh itself every 30 seconds)The Chancellor rose at 3.31pm.New child tax credit available for families with incomes up to £58,000.Growth target for 2002 of 2-2.5%; 3-3.5% for 2003 and 2-3.5% for 2004.Budget surplus this year is £3 billion.Public sector borrowing requirement (PSBR) is £11 billion.Research and development tax credit set at 25%.Small… Continue reading Budget Line 2002 – The Chancellor’s Speech As It Unfolds
UK Will Not See Real Terms Ad Growth Until 2004Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released yesterday.The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms… Continue reading UK Will Not See Real Terms Ad Growth Until 2004
Virgin Radio has announced details of two new sponsorship deals, one with Cuervo Gold tequila for the Virgin Radio Party show and one with Toyota promoting the car manufacturer’s involvement with this year’s Grand Prix.Cuervo’s two month sponsorship, which began on 5 April, is the second time such an arrangement has been made, as the… Continue reading Slammers And Racers For Virgin Radio
Independent Reports ‘Robust’ Performance As Profits SlumpIndependent News & Media this morning released preliminary full year results for 2002 which reveal a slump in the company’s profits in what it describes as a ‘difficult’ year. Pre-tax profits fell to £38 million, compared to £95 million in 2000, turnover also fell slightly on 2000 totals.The company… Continue reading Independent Reports ‘Robust’ Performance As Profits Slump
The penetration of regular internet use in Europe is now 39%, although half of these users are aged 35 or less, according to a new report from Forrester Research. This indicates that the web is still predominantly domain of the young and well-educated says Forrester. The mainstream population, along with technology pessimists, are still yet… Continue reading European Internet Penetration Forecasts From Forrester
