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Gartner has forecast that the slowdown in European corporate IT spending has reached its lowest point and levelled off. However, the researcher warned that a return to growth will not be evident until at least the middle of 2003. A new European survey, carried out by Gartner, found that the number of companies planning to… Continue reading Corporate IT Spending To Remain Flat In 2002, Says Gartner

Independent Reports ‘Robust’ Performance As Profits SlumpIndependent News & Media this morning released preliminary full year results for 2002 which reveal a slump in the company’s profits in what it describes as a ‘difficult’ year. Pre-tax profits fell to £38 million, compared to £95 million in 2000, turnover also fell slightly on 2000 totals.The company… Continue reading Independent Reports ‘Robust’ Performance As Profits Slump

Instant messaging (IM) and unified messaging (UM) applications for service providers will drive the worldwide messaging applications market from $1.1 billion in 2001 to $4.2 billion in 2006, according to new research by IDC. “While 2001 was a downbeat year for some markets, it was packed with innovation for messaging application vendors,” said Robert Mahowald,… Continue reading Instant Messaging Will Generate $4.2 Billion In 2006, says IDC

Only six companies saw shares fall in yesterday’s media market after the the publication of the IPA’s quarterly Bellwether report in the Financial Times gave more credence to the argument that the media recession is coming to an end (see Hope For Recession End From IPA Bellwether).The most significant gains were seen by Cable &… Continue reading Sharewatch

UK home internet access increased from 7.6 million homes to 9.3 million homes during 2001, according to Continental Research. However, the rate of internet uptake is showing signs of slowing and indications are that unless the Government addresses who, as well as how many, are using the web, it could have difficulty in getting the… Continue reading Feature: Creating A Nation Of Internet Users

ISBA is warning advertisers against increasing their TV adspend to meet impact targets, claiming that reported falls in viewing could be due to the recent changes in the BARB methodology (see MRG Evening Meeting: The New BARB Contracts).The advertising body is concerned that increasing TV adspend could generate airtime cost inflation and is urging its… Continue reading ISBA Warns Against Increasing TV Adspend

The Cinema Advertising Association (CAA) has reported a good start to the year, with admissions for March up 43% year on year at 14.3 million and admissions for the first quarter of 2002 up 37% compared to the same period last year.The star-studded Rat Pack remake Ocean’s Eleven took first place at the box office,… Continue reading First Quarter Success For Cinema Admissions

Last night’s MRG meeting tackled the issue of the auditors’ role in the media industry. The evening was titled “Media Auditors: Big Brother or Agony Aunt”. This title, explained the event’s organiser, Taylor Nelson Sofres’ Lisa Beaumont, was designed to reflect two of several ways in which the auditor could be viewed by the industry-… Continue reading MRG Evening Meeting: Media Auditors

ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship

Celebrity endorsements provide an additional way to get more from your adspend in the form of free press coverage of your campaign, or so it would seem, according to the latest findings from Propeller’s Ads That Make News survey. Of the top ten campaigns covered most in the press, seven involved either celebrities or well-known… Continue reading Celebs Bring News Coverage For Ad Campaigns