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Frost & Sullivan has forecast that m-commerce is set to take off over the next few years and that the market for mobile transactions will be worth $25 billion by 2006. This equates to around 15% of all estimated online e-commerce consumer spending. Spending via mobile phones will, says Frost & Sullivan, will comprise: automated… Continue reading Insight Analysis: Our Mobile Cash Future

UK Consumer Mags Launches Rise In Early 2002The number of consumer magazine launches in the UK during the first two months of 2002 rose by 61% year on year, according to the April issue of Seymour’s Monthly Monitor, as reported by the Periodical Publishers Association (PPA).During January and February 58 new consumer mags hit the… Continue reading UK Consumer Mags Launches Rise In Early 2002

Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch

Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign

Highbury House Sees B2B Publishing Revenues Flat For 2002Publishing group Highbury House Communications, has this morning posted full year financial results slightly ahead of the expectations set out in December, but the year was nevertheless declared ‘difficult’.Revenue rose 29% to £100 million and pre-tax profits were up 15% to £6.9 million.Highbury said that consumer advertising… Continue reading Highbury House Sees B2B Publishing Revenues Flat For 2002

CIBC analyst Jason Helfstein says that US radio, being a ‘high-growth, high-return business’ is well-positioned to benefit from the rebounding economy. “Radio as an industry is well positioned to benefit from a cyclical recovery, however, certain operators will be able to take advantage of the capital markets to add stations, which should enhance their growth… Continue reading US Radio ‘Well Positioned’ To Benefit From Rebounding Economy

Following last year’s successful cut price digital radio set promotion by the DRDB (see Cut Price Digital Radio Promotion Is Success) digital radio consortium MXR is to promote in-car digital radio with an analogue radio campaign running across Heart stations in London and the West Midlands and four regional Galaxy stations.The two week campaign will… Continue reading MXR Launches In Car DAB Promotion

85% of people in France are in favour of blocking mobile phone signals in public places according to new research by Taylor Nelson Sofres. Additionally, in Finland and Italy support for the use of mobile phone blocking technology is also high (72% in Finland and 73% in Italy). Both of these countries have high mobile… Continue reading Most Europeans In Favour Of Mobile Jamming In Public Buildings

Scottish Radio Holdings’ wholly owned subsidiary, Score Outdoor, has appointed Greg Forster as its new director of sales, following the resignation of Bill Wilson, who will leave the group at the end of this month.Forster currently holds the position of deputy sales director at the group. Gerry Brew, Score’s managing director, commented: “We’re lucky to… Continue reading Score Outdoor Appoints Sales Director

ISBA has said that it is willing to facilitate discussions regarding the possible benefits to UK advertisers of a single ITV company with representatives from the commercial channel and its own members. Until now the industry has maintained doubts that competitiveness could be maintained if the two major ITV shareholders, Carlton and Granada, are allowed… Continue reading ISBA Agrees To Talks With ITV Companies