A high proportion of advertising executives think ambient advertising can deliver targeted advertising, according to research to be published by Outdoor Connection next week. However, there are fears that poor planning or overkill could endanger the growing sector.Outdoor Connection’s research into ambient advertising comes as plans are underway to create a trade body for out-of-home… Continue reading Ambient Effective If Used Well, Says Research
BBC Worldwide is launching two new monthly magazines, Disney Girl and Disney Comic, for children aged between seven and nine and is to promote both titles with a six-figure marketing campaign.The magazines, both of which include posters, puzzles and cartoon strips, will be unveiled on 24 April along with a consumer advertising campaign designed to… Continue reading BBC Worldwide Unveils New Children’s Magazines
JCDecaux has declared the first week of its pilot scheme for street-level internet access kiosks a success. Three interactive kiosks were launched last week in Edgware, Chipping Barnet and North Finchley as part of Barnet Council’s efforts to increase the accessibility of council services and so far 14,000 page impressions have been registered.The interactive kiosks,… Continue reading JCDecaux Encouraged By Interactive Kiosk Trial
56% of job seekers plan to use the internet when looking for their next job, but only 6% say that it will replace more traditional methods, according to research commissioned by Times Newspapers.The research, which was carried out by BMRB to examine how the “British Elite” look for jobs, shows that the internet will not… Continue reading Job Seekers Reluctant To Use Online Resources
No New Offer From ITV Digital For League To ConsiderThe administrator handling ITV Digital has this morning announced that no new offer has been made to the Football League in lieu of the £89.25 million owed by ITV Digital to the League in August.In a statement, the administrator said “The shareholders are re-evaluating the business… Continue reading No New Offer From ITV Digital For League To Consider
Channel 4 has announced that its new weekday morning breakfast programme, RI:SE, will launch at 6.55am on 29 April. Advertising has already begun for the show, with the teaser line “Are you awake?”The search for a successor to the ailing Big Breakfast began last summer, with the contract being eventually awarded to Sky and Princess… Continue reading RI:SE Launch Date Revealed
Pre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning. Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in line with market expectations.… Continue reading SMG Profits Hit By Ad Downturn
The German economy – Europe’s largest – officially moved out of recession in the first quarter of this year, according to a report from the World Advertising Research Centre. The country’s Federal Statistics Office said the economy expanded slightly, by 0.2% in Q1 2002, following a 0.3% decline in Q4 2001 and a 0.2% fall… Continue reading Germany Economy Moves Out Of Recession
Only six companies saw shares fall in yesterday’s media market after the the publication of the IPA’s quarterly Bellwether report in the Financial Times gave more credence to the argument that the media recession is coming to an end (see Hope For Recession End From IPA Bellwether).The most significant gains were seen by Cable &… Continue reading Sharewatch
UK home internet access increased from 7.6 million homes to 9.3 million homes during 2001, according to Continental Research. However, the rate of internet uptake is showing signs of slowing and indications are that unless the Government addresses who, as well as how many, are using the web, it could have difficulty in getting the… Continue reading Feature: Creating A Nation Of Internet Users
