Advertising is failing to keep up with the rapidly changing lifestyles of male consumers and is too heavily reliant on outdated stereotypes, according to Russell Davies, head of strategy at Wieden & Kennedy.Speaking at Emap’s Men’s Seminar yesterday, Davies said that the majority of brands are failing to inspire young affluent males, who have never… Continue reading Ads Are Missing The Mark With Men
In its eighth annual survey of senior executives at leading advertising and markting organisations, AdMedia Partners found evidence of optimism amongst the execs when asked about the outlook for the industry. Advertising and marketing executives from across the US were questioned: 45% from newspapers; 44% from interactive media; 39% from business-to-business publications; 36% from exhibitions/trade… Continue reading AdMedia Discovers Optimism Amongst Ad Execs
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
With local television audiences turning to cable, the web and print options for daily news, Forrester forecasts that broadcasters can recover local relevance only by extending their programming and promotion throughout the day to cable operators, newspapers and online providers. Forrester says “Stations must recreate themselves as providers of video programming and marketing services across… Continue reading US TV Stations Must Collaborate For Local Audiences, Says Forrester
The Economist magazine has published research this week into the state of television, both as a medium and as an industry. Among other things, it discovered that people are willing to pay for TV, but only if it is high quality, and that personal video recorder (PVR) technology such as TiVo will not necessarily spell… Continue reading Economist Researches Attitudes To TV
Emap advertising has secured Natwest as the first brand to use its new Broadcast Innovation department, which will offer clients bespoke solutions combining Emap radio and TV brands.The new division, to be headed by Adam Bullock, will offer radio and TV advertisers fully integrated broadcast solutions combining Emap’s regional radio brands with its national portfolio… Continue reading Natwest Trials New Emap Ad Division
AOL Europe has signed an advertising agreement with Proctor and Gamble that will see the pharmaceutical company’s baby care brands promoted across AOL’s UK portfolio of websites.Under the agreement AOL will launch a new Parenting Channel to raise brand awareness of Proctor and Gamble’s baby care products. The channel will provide advice for expectant mothers… Continue reading AOL Strikes Ad Deal With Proctor And Gamble
New research has been released revealing the attitudes of advertisers and agencies across Europe towards email, SMS and interactive TV advertising. Overall, it was found that interactive media is seen as more of a potential marketing communications tool than an advertising one, but that advertisers are still uncertain on how to use it in the… Continue reading IAB Reveals Europe’s Attitudes To Interactive
US newspapers are showing stronger advertising revenue performances than had been expected, sending signals of a possible ad recovery to the industry, according to a report in the Editor and Publisher. The article says that Merrill Lynch had expected a 7% year on year decline in revenue during February, but that figures were coming in… Continue reading US Newspaper Groups Show Stronger Than Expected Ad Revenues
In a report released yesterday, Aberdeen Group forecasts that worldwide information technology (IT) spending will reach $1.43 trillion by 2005. The report Worldwide IT Spending 2002-2005: Timing the Recovery forecasts that IT spending growth will be significantly lower than the double-digit rates observed in the late 1990s. “Total IT expenditures in 2001 were flat worldwide,… Continue reading IT Spending Will Reach $1.43 Trillion By 2005, Says Aberdeen Group
