BBC Worldwide is to promote the Radio Times with a six-figure advertising campaign including TV and radio sponsorship.The marketing push, which is aimed at lapsed and occasional readers, will see the Radio Times sponsor ITV1’s coverage of the BAFTA Television Awards to be shown tonight. Other activity includes national and regional press ads and sponsorship… Continue reading Radio Times Gets Marketing Boost
Advertising in consumer magazines is viewed more positively than advertising in other media, according to Absorbing Media, the PPA’s new study of media usage and attitudes.According to study, more than one in three respondents consider magazine advertising to be both relevant and useful as a buying guide. 35% of respondents also found magazines to be… Continue reading Magazine Ads Come Out Top In Survey
Havas-owned Arnold Worldwide Partners has merged sister agencies Zinc and AMX Communications in order to strengthen its UK based interactive division.The newly merged company, called Arnold Interactive UK, will bring together Zinc’s digital marketing capabilities with AMX’s tradition of creative work to provide a more extensive service to clients.According to reports, the new agency will… Continue reading Interactive Agencies In Digital Merger
City News From MediaTel Insight- Reuters, WPP and CordiantReuters Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million.The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated… Continue reading City News From MediaTel Insight- Reuters, WPP and Cordiant
Former Loaded editor James Brown has unveiled his long anticipated men’s magazine, Jack, which goes on sale this week promising an “orgy of war, animals, fashion, genius and cool.”The A5 format magazine, which launches on Thursday priced at £2.50, is intended to provide an alternative to the existing lad’s mag titles, which Brown has described… Continue reading James Brown Unveils Jack
The Sunday Telegraph Magazine is to become the latest title to follow the trend for redesigns among national newspapers. It will relaunch on 19 May in a new, all-glossy format with a separate, pocket-sized TV and radio guide.The size of the new design magazine will be slightly smaller than the current one, at 310x240mm, and… Continue reading Sunday Telegraph Magazine To Have May Relaunch
Pre-tax profits at marketing and communications company, Cordiant Communications, more than halved in 2001 following a year of restructuring and cost-cutting. Profits fell by 52.2% from £57.5 million in 2000 to £25.7 million for the year ended 31 December 2001. This is excluding exceptional items and goodwill, after which Cordiant posted a pre-tax loss of… Continue reading Cordiant Profits Hit By ‘Extremely Difficult’ Year
Continued weakness in the US economy has pushed WPP Q1 revenues down by 2% on last year, £945.8 million for the period to end of March 2002 compared with £966.4 million last year. A 6% revenue increase in Europe was abrogated by a drop of 7% in North America, the UK was up over 2%.… Continue reading Continued US Weakness Hits WPP Revenues
Kirch Group’s loss making pay-TV division, Premiere World, has been approached by a number of interested parties hoping to take a stake in the business, chairman Goerg Kofler has told the Financial Times Deutschland in an interview. Recent speculation has been over the possibility of BSkyB increasing its 22% stake in Premiere World, although the… Continue reading Kirch Pay-TV Receives Suitor Interest, Says FT Deutschland
Following the release of Q1 sales totals, Finnish mobile phone giant Nokia yesterday slashed its growth forecasts for 2002, knocking confidence in the telecoms market and causing its shares to plummet. Recently renewed optimism, brought about in part by Motorola’s reassurance that it was on target to attain positive growth this year, was reversed as… Continue reading Nokia Slashes Growth Forecasts For 2002
