The number of subscriptions to the internet increased by 15.3% between January 2001 and January 2002, according to the latest Index of Internet Connectivity report from the Office Of National Statistics (ONS).The report shows that subscriptions to ISPs rose by 4.3% during the first quarter of 2001 before falling during each month of the second… Continue reading Internet Connectivity Continues To Rise
A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA
RAJAR has published more details of its own testing of electronic audience measurement systems, following Wireless Group chief Kelvin MacKenzie’s criticism of the diary system last week (see TWG Uses Trial Results To Challenge RAJAR).MacKenzie’s comments accompanied the release of research the Wireless Group had undertaken, off its own back, of one of two systems… Continue reading RAJAR Details Electronic Measurement Testing
Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group
EMAP: Consumer Mags Revenue Stable, Radio WeakPublishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year.In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some… Continue reading EMAP: Consumer Mags Revenue Stable, Radio Weak
Nielsen/NetRatings has launched a planning tool for the online media industry called TargetMaster, which it claims is the first reach and frequency tool for internet audience measurement.The system, which has been developed in partnership with advertising and software company IMS, allows media planners and buyers to assess the impact of their planned campaigns prior to… Continue reading Nielsen Launches Online Planning Tool
Email marketing is becoming more popular than traditional direct marketing with more than 80% of the UK’s online population receiving an electronic direct mail (e-DM) during December 2001, according to a report from NetValue.The report shows that the amount of e-DMs sent last year increased by more than 100%, with the number of marketing emails… Continue reading Email Marketing On The Increase
I Feel Good has confirmed that its new men’s magazine is to be called Jack and will launch on 25 April priced at £2.50.Jack will be a biannual initially, with the autumn/winter edition due out on 25 August and will appear as a monthly title from the November issue. The magazine will adopt the A5… Continue reading IFG To Launch Jack For Lads
ITV Digital and the Football League are thought to have agreed to further negotiations over the £315m football rights deal that is threatening the future of the troubled pay-TV service.According to a report in today’s Financial Times, senior executives reviewing ITV Digital’s financial situation agreed yesterday (see ITV Digital In Salvage Talks) to hold further… Continue reading ITV Digital Dispute Goes Into Extra Time
Publishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year. In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some improvement on Q4 2001 –… Continue reading EMAP Says Consumer Mags Revenue Stable, Radio Remains Weak
