More Industry News articles

ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts

The Wireless Group (TWG) and Emap have formed a joint venture to apply for the local digital multiplex radio licences in Swansea and Stoke-on-Trent.The arrangement will see TWG take a 70% stake in the venture, while Emap takes on the remaining 30%. As part of the agreement Emap will also take a 20% stake in… Continue reading Emap And TWG Team Up For Multiplex Bids

The ITC has published its annual report and accounts for 2001. In it, the Commission looks at what it terms the “severe financial pressures on the commercial sector”, evaluates its public commitments to produce a rich genre mix of high quality programming and assesses the changes in public tastes.Introducing the report, Sir Robin Biggam, ITC… Continue reading ITC Publishes 2001 Report And Accounts

TV And Online Ad Mix Generates Greater RecallThe Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002.The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in… Continue reading TV And Online Ad Mix Generates Greater Recall

According to analysis of March circulation figures from the Audit Bureau of Circulation (ABC), the overall circulation for national newspapers fell compared to February.The heaviest loss in percentage terms was at the Daily Express. In numbers terms, the biggest fall was at leading daily tabloid the Sun, which saw a decline in readership month on… Continue reading ABC National Newspaper Round-Up – March 2002

Chrysalis Radio has signed a six-figure, three-month advertising deal with Tetley, which is to become the first brand to sponsor breakfast shows on London’s Heart 106.2 and 100.7 Heart FM in the Midlands.The deal, which begins on 24 April, will see Tetley Tea trails and credits run during the Jono And The Morning Crew show… Continue reading Chrysalis Brings Tetley To Heart Listeners

ITV Digital Prepared For Sale As One Week Of Talks RemainsThe fate of ITV Digital looks set to be decided following a High Court meeting this morning at which the company’s administrator – Deloitte & Touche – confirmed that it is preparing the business for sale.Following weeks of negotiation with the Football League – still… Continue reading ITV Digital Prepared For Sale As One Week Of Talks Remains

Janice Turner has stepped down as editor of H Bauer’s glossy women’s fortnightly magazine Real just over a year after its launch.A spokesperson for the company confirmed that Turner, who resigned last week, will be replaced by health and beauty editor Sian Rees, but refused to comment on speculation that her departure will lead to… Continue reading H Bauer Loses Real Editor

The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA

Chrysalis owned sports network Rivals.net and online travel portal Lastminute.com have formed a marketing partnership to promote each others’ online sports offerings.Under the deal, Lastminute.com, which provides tickets for a range of sporting events, will be promoted across Rivals.net’s portfolio of websites, with ads and links to the travel portal’s homepage appearing on Football365.com, PlanetF1.com… Continue reading Lastminute.com Links Up With Rivals