BT is continuing its initiative to increase the uptake of broadband in the UK (see BT Openworld To Promote Broadband Uptake) and is to start trials of a new satellite delivery service for high-speed internet access.The service, which will deliver fast “always on” internet downloading, is aimed at high use residential consumers and small businesses.… Continue reading BT To Trial Internet By Satellite
The Advertising Association (AA) has named David Kershaw as its new chairman. A partner at M&C Saatchi, Kershaw will replace James Best, group chairman of BMP DDB, when he steps down next month following five years in the role.Kershaw has been in the advertising business for over 20 years, spending time working in New York… Continue reading M & C Saatchi Partner To Chair AA
Undeterred, or perhaps encouraged, by the notoriety of risqué outdoor campaigns such as Sophie Dahl’s Obsession poster (see ASA Orders Withdrawal Of Opium Ad After Most Complaints Since 1995), the FCUK ads (see Retailer’s Kinky Bugger Ad Provokes Complaints To ASA) and the near-iconic “Hello Boys” Wonderbra ad (see Wonderbra Tops Ad Poll), sports brand… Continue reading Ellesse Courts Controversy With Sexy Tennis Ad
RI:SE the new weekday breakfast show set to replace the Big Breakfast on Channel 4 could be on our screens by the end of the month, according to press reports.Channel 4 has so far refused to comment on speculation that the tabloid-style breakfast show, created by Sky and Princess Productions, could launch within the next… Continue reading RI:SE Set To Shine Early On Channel 4
The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA
Television adverts are more annoying than any other kind, according to a new study. The research, out next month, was commissioned by the Periodical Publisher’s Association (PPA) and will reveal that more than half of all respondents who watch TV said that they often find advertising annoying.The Absorbing Media report, launched on 8 May as… Continue reading TV Advertising Most Annoying, Says PPA Research
MediaTel Insight will provide coverage for NewsLine of the key developments in this Wednesday’s Budget as it is delivered by Chancellor of the Exchequer, Gordon Brown. Newsline’s Budget page will be set to automatically refresh every few seconds ensuring a full, rolling coverage throughout the Chancellor’s speechSubscribers to MediaTel Insight can access national and international… Continue reading NewsLine Coverage Of The Budget
Cable and Wireless, which is nearing the end of a £1.2bn share buy-back programme, was one of the worst performer’s in yesterday media market. Stock was down 7.32% to close at £1.90, a loss of 15p on the day before.Pearson, which is rumoured to have entered into exclusive talks with a management team concerning the… Continue reading Sharewatch
The Economist magazine has published research this week into the state of television, both as a medium and as an industry. Among other things, it discovered that people are willing to pay for TV, but only if it is high quality, and that personal video recorder (PVR) technology such as TiVo will not necessarily spell… Continue reading Economist Researches Attitudes To TV
Emap advertising has secured Natwest as the first brand to use its new Broadcast Innovation department, which will offer clients bespoke solutions combining Emap radio and TV brands.The new division, to be headed by Adam Bullock, will offer radio and TV advertisers fully integrated broadcast solutions combining Emap’s regional radio brands with its national portfolio… Continue reading Natwest Trials New Emap Ad Division
