Last night’s MRG meeting tackled the issue of the auditors’ role in the media industry. The evening was titled “Media Auditors: Big Brother or Agony Aunt”. This title, explained the event’s organiser, Taylor Nelson Sofres’ Lisa Beaumont, was designed to reflect two of several ways in which the auditor could be viewed by the industry-… Continue reading MRG Evening Meeting: Media Auditors
ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship
Chrysalis Radio has signed a six-figure, three-month advertising deal with Tetley, which is to become the first brand to sponsor breakfast shows on London’s Heart 106.2 and 100.7 Heart FM in the Midlands.The deal, which begins on 24 April, will see Tetley Tea trails and credits run during the Jono And The Morning Crew show… Continue reading Chrysalis Brings Tetley To Heart Listeners
The latest data from the Office Of National Statistics shows that the rate of inflation rose slightly during March.The underlying rate of inflation, which was 2.2% in February, edged up to 2.3% in March, still below the government’s target of 2.5%. The headline rate was 1.3%.The retail prices index for March 2002 was 173.5.Subscribers can… Continue reading Inflation Rate Edges Up In March
IPC Ignite! has announced a one year, multi-media sponsorship deal for NME worth £1.5m, with Miller Genuine Draft. The deal, titled “Bring It On” will run across digital, live and paper platforms from May this year.The three main constituent parts of the deal, brokered by IPC ignite’s newly restructured ad sales operation, will be a… Continue reading £1.5m Sponsorship Deal For NME
The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch
The IPA’s quarterly Bellwether report, published today in the Financial Times, has given more credence to the argument that the media recession is coming to an end, revealing that more of the 200 advertisers surveyed raised their current year marketing budgets in the first three months of this year, rather than cutting them.Of those advertisers… Continue reading Hope For Recession End From IPA Bellwether
The Mirror has dropped its red masthead and has reverted back to its original title, the Daily Mirror, as part of a revamp to position itself as a “serious” newspaper.The new look paper, which debuts today, features a new masthead with white letters underlined in red, while a picture takes up the whole of the… Continue reading Mirror Drops Red Top For New Look
Debt-laden cable company NTL (see NTL Rejects Liberty, But Merger With Telewest Could Still Make Sense) announced this morning that a deal with bondholders had been agreed in principle which would see operations divided between two companies in order to facilitate recapitalisation. NTL said that agreement had been reached “in principle on recapitalisation terms with… Continue reading NTL Rescue Plans Revealed
The Wireless Group (TWG) and Emap have formed a joint venture to apply for the local digital multiplex radio licences in Swansea and Stoke-on-Trent.The arrangement will see TWG take a 70% stake in the venture, while Emap takes on the remaining 30%. As part of the agreement Emap will also take a 20% stake in… Continue reading Emap And TWG Team Up For Multiplex Bids
