More Industry News articles

According to a report in today’s Wall Street Journal, positive signs are emerging for the ad industry with two Wall Street analysts reporting a likely upturn in the market. “We believe the US advertising recession is at its end,” said Leland Westerfield, media analyst at UBS Warburg in New York. “The cyclical recovery appears to… Continue reading US Analysts See Positive Signs In Market Outlook

E-commerce and advertising businesses in the UK and Europe could be set to face high costs and a blow to competitiveness as European legislation on internet “cookies” looks set to go before committee tomorrow without any of the amendments requested by the e-commerce, media and online publishing community.The legislation would require websites to gain permission… Continue reading No Compromise On EU Cookie Proposal

JCDecaux has this morning released full year results for 2001 which revealed a 2.1% fall in profits and a downbeat outlook for Q1 2002. EBITDA was down 2.1% to E377.3 million whilst net profits were halved to E10.2 million from E20.4 million in 2001. This, said the group, was due to a slowdown in its… Continue reading JCDecaux Downbeat On Early 2002 Outlook

US radio revenue rebounded in January according to the latest totals released by the Radio Advertising Bureau. National sales were up 2% when compared with January 2001 and local revenue increased by 1% year on year. The combined total for local and national spending also grew by 1% in year on year comparison. The announcement… Continue reading US Radio Rebounds In January

67% of UK consumers think that more companies should be involved in cause-related marketing campaigns like Tesco’s computers for schools promotion, according to research carried out by ad-related charity Business in the Community.The research shows that 32 million UK consumers regularly buy products and services linked to a cause or a charity and 77% of… Continue reading Cause-Related Marketing Improves Brand Image

Radio First (see Radio First Sees Medium Term Profit In Football Stations) has made an upbeat statement at its AGM today and announced that formal audience research would be completed at each station during 2002. Chairman Keith Harris stated that numbers of advertisers and, consequently ad revenue, was growing month by month and as such… Continue reading Football Ventures Boost Radio First Outlook

Peter Bazalgette has called for the Government’s analogue switch-off target of 2006-2010 to be abandoned, claiming that it is “unrealistic and distorts policy making”. The chairman of Endemol UK and non-executive director of Channel 4, writing in today’s Guardian, added that “an early switch-off as a government objective encourages digital platform-owners to hope for interventions… Continue reading Bazalgette Calls For End To Switch-Off Target

GWR’s subsidiary, NOWdigital, has won its eighth digital radio multiplex licence, to broadcast in Swindon, Bath and West Wiltshire to a potential adult audience of just over half a million. Two bids were submitted to the Radio Authority for the licence; the other was from Emap Digital. Winning the bid means that GWR now has… Continue reading GWR Wins West Wiltshire Multiplex

According to press reports this morning SMG is considering a £60 million write-down of its stake in Scottish Radio Holdings in response to pressure from its auditors. In a buoyancy market, between December 2000 and May 2001, SMG gradually increased it hold in SRH building a 29.5% stake at a cost of £147 million. Analysts… Continue reading SMG Counts The Cost Of SRH Investment

The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times. In the US, bidding wars over various league and competition rights have subsided somewhat with… Continue reading Insight Feature: Sport, Not The Draw It Used To Be?