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Frost & Sullivan has forecast that m-commerce is set to take off over the next few years and that the market for mobile transactions will be worth $25 billion by 2006. This equates to around 15% of all estimated online e-commerce consumer spending. Spending via mobile phones will, says Frost & Sullivan, will comprise: automated… Continue reading Insight Analysis: Our Mobile Cash Future

Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch

Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign

Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch

Kelvin MacKenzie’s Wireless Group has once again stated its lack of faith in the RAJAR diary system for determining radio audience figures, having completed the first UK trial of an electronic wristwatch system of audience measurement.The group presented the findings of the trial yesterday at the Future of Radio conference in London. The results of… Continue reading TWG Uses Trial Results To Challenge RAJAR

Natmags has poached Sarah Whelan, deputy editor of IPC’s Ideal Home to editor of House Beautiful, following the departure of Libby Norman, editor for two years, to “pursue her career independently of the National Magazine Company.”Managing director Duncan Edwards said that the company was “delighted” with the appointment, adding “This market was invented by House… Continue reading Whelan Moves Into House Beautiful

Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in today’s Financial Times.While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan newspaper… Continue reading Murdoch Expansion May Be Halted By Bill

Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2

The 57 million Valentines Day text messages sent meant that the average number of messages sent on any one day in the month was 44 million, compared with 28.8 million in the same month in 2001.New figures from the Mobile Data Association show that 1.2 billion text messages were sent person to person in the… Continue reading Valentine’s Texts Boost February SMS Total

The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts