More Industry News articles

Pre-tax profits fell by 39.0% to £36.0 million at SMG, whilst turnover dropped by 6.6% to £280.8 million, according to the company’s year-end financial results released this morning. Whilst SMG has clearly been hit by the advertising downturn in the year to 31 December 2001, these results are pretty much in line with market expectations.… Continue reading SMG Profits Hit By Ad Downturn

The German economy – Europe’s largest – officially moved out of recession in the first quarter of this year, according to a report from the World Advertising Research Centre. The country’s Federal Statistics Office said the economy expanded slightly, by 0.2% in Q1 2002, following a 0.3% decline in Q4 2001 and a 0.2% fall… Continue reading Germany Economy Moves Out Of Recession

Only six companies saw shares fall in yesterday’s media market after the the publication of the IPA’s quarterly Bellwether report in the Financial Times gave more credence to the argument that the media recession is coming to an end (see Hope For Recession End From IPA Bellwether).The most significant gains were seen by Cable &… Continue reading Sharewatch

UK home internet access increased from 7.6 million homes to 9.3 million homes during 2001, according to Continental Research. However, the rate of internet uptake is showing signs of slowing and indications are that unless the Government addresses who, as well as how many, are using the web, it could have difficulty in getting the… Continue reading Feature: Creating A Nation Of Internet Users

ISBA is warning advertisers against increasing their TV adspend to meet impact targets, claiming that reported falls in viewing could be due to the recent changes in the BARB methodology (see MRG Evening Meeting: The New BARB Contracts).The advertising body is concerned that increasing TV adspend could generate airtime cost inflation and is urging its… Continue reading ISBA Warns Against Increasing TV Adspend

The Cinema Advertising Association (CAA) has reported a good start to the year, with admissions for March up 43% year on year at 14.3 million and admissions for the first quarter of 2002 up 37% compared to the same period last year.The star-studded Rat Pack remake Ocean’s Eleven took first place at the box office,… Continue reading First Quarter Success For Cinema Admissions

Last night’s MRG meeting tackled the issue of the auditors’ role in the media industry. The evening was titled “Media Auditors: Big Brother or Agony Aunt”. This title, explained the event’s organiser, Taylor Nelson Sofres’ Lisa Beaumont, was designed to reflect two of several ways in which the auditor could be viewed by the industry-… Continue reading MRG Evening Meeting: Media Auditors

ITV has announced that the new sponsor for gameshow Who Wants To Be A Millionaire will be Ufi, the organisation behind the Government-funded e-learning network learndirect. However, the move has caused controversy with teachers who thought to be against the Government spending what is rumoured to be £1m on the sponsorship when education as a… Continue reading Teachers Ticked Off By Learndirect Sponsorship

Celebrity endorsements provide an additional way to get more from your adspend in the form of free press coverage of your campaign, or so it would seem, according to the latest findings from Propeller’s Ads That Make News survey. Of the top ten campaigns covered most in the press, seven involved either celebrities or well-known… Continue reading Celebs Bring News Coverage For Ad Campaigns

(This page will refresh itself every 30 seconds)The Chancellor rose at 3.31pm.New child tax credit available for families with incomes up to £58,000.Growth target for 2002 of 2-2.5%; 3-3.5% for 2003 and 2-3.5% for 2004.Budget surplus this year is £3 billion.Public sector borrowing requirement (PSBR) is £11 billion.Research and development tax credit set at 25%.Small… Continue reading Budget Line 2002 – The Chancellor’s Speech As It Unfolds