UK Will Not See Real Terms Ad Growth Until 2004Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released yesterday.The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms… Continue reading UK Will Not See Real Terms Ad Growth Until 2004
Virgin Radio has announced details of two new sponsorship deals, one with Cuervo Gold tequila for the Virgin Radio Party show and one with Toyota promoting the car manufacturer’s involvement with this year’s Grand Prix.Cuervo’s two month sponsorship, which began on 5 April, is the second time such an arrangement has been made, as the… Continue reading Slammers And Racers For Virgin Radio
Independent Reports ‘Robust’ Performance As Profits SlumpIndependent News & Media this morning released preliminary full year results for 2002 which reveal a slump in the company’s profits in what it describes as a ‘difficult’ year. Pre-tax profits fell to £38 million, compared to £95 million in 2000, turnover also fell slightly on 2000 totals.The company… Continue reading Independent Reports ‘Robust’ Performance As Profits Slump
The penetration of regular internet use in Europe is now 39%, although half of these users are aged 35 or less, according to a new report from Forrester Research. This indicates that the web is still predominantly domain of the young and well-educated says Forrester. The mainstream population, along with technology pessimists, are still yet… Continue reading European Internet Penetration Forecasts From Forrester
Gartner has forecast that the slowdown in European corporate IT spending has reached its lowest point and levelled off. However, the researcher warned that a return to growth will not be evident until at least the middle of 2003. A new European survey, carried out by Gartner, found that the number of companies planning to… Continue reading Corporate IT Spending To Remain Flat In 2002, Says Gartner
Instant messaging (IM) and unified messaging (UM) applications for service providers will drive the worldwide messaging applications market from $1.1 billion in 2001 to $4.2 billion in 2006, according to new research by IDC. “While 2001 was a downbeat year for some markets, it was packed with innovation for messaging application vendors,” said Robert Mahowald,… Continue reading Instant Messaging Will Generate $4.2 Billion In 2006, says IDC
Real terms advertising growth will not return in the UK until 2004, according to the latest ad forecasts from Zenith Media, released today. Real term growth The figures show that the five major European ad markets of France, Germany, Italy, Spain and the UK will show a combined real terms growth (after accounting for inflation)… Continue reading UK Will Not See Real Terms Ad Growth Until 2004, Say Zenith Forecasts
Marketing and advertising optimism may be on the up in the UK, as the first quarter 2002 IPA Bellwether Report shows that current marketing budgets are being revised upwards for the first time since Q2 2000. Budget revisions When asked if pre-set budgets for the coming financial year have been increased, reduced or left the… Continue reading Insight Analysis: Latest Bellwether Report Indicates Mixed Feelings
ABN AMRO this morning reports that Zenith will downgrade its ad spend forecasts for 2002 citing a ‘lag’ in US spending as adspend struggles to catch up with the improving economy. Zenith now believes that the advertising market will not recover until Q4 2002. The new figures from Zenith compare with those from ABN AMRO… Continue reading Zenith Downgrades ‘Overly Optimistic’ 2002 Forecasts
The worst performance in yesterday’s media market came from SMG, which saw shares fall 8.03% to close at £1.37˝ following speculation that the company was about to quit Scottish Radio at a loss.Carlton and Granada saw stock fall yesterday after Deloitte & Touche confirmed that it is preparing ITV Digital for sale (see ITV Digital… Continue reading Sharewatch
