ITV is to hold a one-off, invitation-only marketing forum to remind advertisers and agencies of what marketing and commercial director Jim Hytner calls “the magic of television”. Quiz show presenter Chris Tarrant has already been confirmed as the host for the Television Matters event, to be held at Billingsgate on 14 May, while speakers so… Continue reading ITV Plans TV Marketing Forum
A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report
Shares in Johnston Press rose 0.13% yesterday to close at £3.85 as the market continued to respond positively to the publisher’s acquisition of Regional Independent Media for £560m earlier in the week (see Johnston Completes RIM Acquisition).Granada, which yesterday dismissed speculation that ITV1 is in “structural decline” (see Granada Chief Denies ITV’s “Structural Decline”), also… Continue reading Sharewatch
The outdoor and ambient industry has seen two “biggest ever” campaigns booked this month, with Taxi Media and Maiden’s AdRail playing host to campaigns from financial services company More Th>n and Toyota.More Th>n’s month long campaign began on 1 March, utilising 785 cabs and incorporating superside and tip seat ads in what is the UK’s… Continue reading March Brings Big Campaigns In Outdoor
UK Free To Air Digital Television May Have Limited FutureA new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital… Continue reading UK Free To Air Digital Television May Have Limited Future
ISBA’s director general, Malcolm Earnshaw, has issued an “urgent call” for the advertising industry to strengthen itself against the threats posed by a rising tide of consumer protection legislation.Last September ISBA called on businesses, brands and advertisers to “wake up” to the continuing erosion of advertising freedoms (see He said: “Consumer protection is high on… Continue reading ISBA Spearheads Pro-Advertising Initiative
The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002
Out-of-home and ambient media operators are to have their own official trade association, separate from the Outdoor Advertising Association (OAA), from May this year.Further details are due for release at the end of this month, but the organisation will be expected to deal with topics including accountability and trade practices. Among the companies supporting the… Continue reading Out-Of-Home And Ambient To Form Trade Body
Granada’s chief executive, Steve Morrison, has dismissed speculation that ITV1 is in “structural decline” but has refused to comment on the future of ITV Digital.Speaking this morning at ISBA’s Annual Advertising Conference in central London, Morrison said that the ITV companies were determined to “take our destiny into our own hands.” However, with regard to… Continue reading Granada Chief Denies ITV’s “Structural Decline”
Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up
