Cable & Wireless Warns On Profits Ahead Of ResultsCable and Wireless this week issued a trading update ahead of its full year results forecasting that the group’s revenues will fall by 10%.Cable & Wireless chief executive, Graham Wallace, said: “Despite a backdrop of continuing difficult market conditions expected to contribute to a 10% decline in… Continue reading Cable & Wireless Warns On Profits Ahead Of Results
Europemedia reports that space on the current generation of the internet will run out by around 2005 unless the European Union states speed up plans to roll out a new IP version, according to a recent European Commission report. The report claims that the development of internet protocol version 6 (IP6) would further boost Europe’s… Continue reading Internet Will ‘Run Out Of Space’ In 2005, Says New EC Report
Time Out magazine is being redesigned to bring it in line with its global spin-off titles.From 27 February the London listings guide will change to a slightly smaller format and will carry a new Time Out London logo. In response to market research among readers the magazine’s Sell Out section will be renamed Consume and… Continue reading Redesign For Time Out Magazine
A new report from the Yankee Group comes to unsurprising conclusions regarding the appeal of video-on-demand services, revealing that young men (16-17 years) are most likely to buy movies in this way. 31% of cable and satellite subscribers say that they are ‘very likely’ or ‘somewhat likely’ to order a VOD movie costing $3.95. 16-17… Continue reading VOD Appeal Greatest Amongst Young Men, Says Yankee Group
Companies are spending one third of their overall marketing budget on sales and promotions initiatives, according to a study carried out by ISBA and the Audience Research Consortium (ARC).The report, which surveyed some of the UK’s major advertisers, shows that sales and promotions (SP) expenditure is growing, with 50% of companies planning to increase their… Continue reading Sales And Promotions Sector Booms
Freeserve has created credit card partner marbles’ first rich-media advertising campaign.The campaign, which is intended to raise brand awareness and increase online credit card applications, features two kinds of expandable banner and flash banner ads. The first, running on Freeserve’s property, news and weather channels, features a marble that rolls into a 125 button ad,… Continue reading Freeserve Creates Rich-Media Ad Campaign
Peter Stothard has announced that he is stepping down as editor of The Times after almost ten years.In a statement made to staff, Stothard described the editorship of the newspaper as “the greatest job in journalism” and said that he wanted to leave when the paper was at a “high point.” Robert Thomson, US editor… Continue reading Times Editor Steps Down
Channel 4 has acquired the terrestrial TV rights to The Simpsons after outbidding its rival Channel 5.Fierce bidding for the cult American TV show began earlier in the week after the BBC, which currently pays around £100,000 per episode for the show, withdrew from negotiations saying that the price had become “vastly inflated” (see BBC… Continue reading Channel 4 Secures Simpsons TV Rights
BBC Magazines is to create a new “Key Customer Group” to work alongside its existing sales teams and offer a “one stop shop” service for advertisers interested in cross media deals, as part of plans to extend its market reach.The creation of the new team will form part of plans to extend the group’s brands… Continue reading BBC Magazines Makes Global Plans
Rivals Digital Media has announced that from March this year all of its sports sites will submit to the ABCE audit, a move seen as significant support for the New Media industry’s efforts to establish standards of measurement.Richard Foan, managing director for ABCE said: “We are delighted to see Rivals Digital Media supporting the need… Continue reading ABCE To Audit All Rivals Sites
