Publicis Groupe SA released full year results yesterday which bucked the industry-wide trend of loss, loss and more loss with profits leaping by 18% for 2001. Publicis is the world’s sixth largest advertising group and controls 75% of the Zenith Optimedia Group which is the world’s third largest buying agency. Publicis won new accounts totalling… Continue reading Publicis Bucks The Trend With 18% Rise In Profits
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Granada lost ground gained on Monday following weekend press reports that German media group Bertelsmann is looking to extend into the UK and could be interested in both Carlton and Granada if the two companies were to agree to a merger. Shares fell 3.85% yesterday to close at £1.25, a loss of 5p on the… Continue reading Sharewatch
French media group Vivendi Universal yesterday announced losses of E13.6 billion, largely due to deal-making by Vivendi CEO Jean-Marie Messier in order to build the company into the second largest media group in the world. The deals, made during market peaks over the past 18 months, have resulted in a huge write-off for Vivendi as… Continue reading Write-Offs Push Vivendi £8.3 Billion Into The Red
“2001 was the year of internet advertising”, according to chairman of the IAB, Danny Meadows-Klue, who says that online is becoming an increasingly popular choice for brands struggling to cope with tightening marketing budgets.Figures from online advertising monitor, LemonAd, show that more than 64,000 electronic ad campaigns were run during the course of 2001 and… Continue reading Feature: Online Advertising Comes Of Age
Havas Advertising has this morning announced full-year results for 2001 which revealed losses of £35.3 million including a £42 million goodwill write-down and £63 million in exceptional charges for the year. The group said that the advertising market would remain ‘weak’ in 2002 but anticipates that reorganisation, cost-cuttings and new business wins would allow Havas… Continue reading Havas Losses For 2001 Total £35.3 Million
According to the latest Advertising Confidence Index report from Jack Myers, newspapers and consumer magazines will be the last media sector to recover from the current downturn. Print media was ranked last amongst all media types as being the sector least likely to experience ad revenue growth in the next twelve months. Confidence in newspaper… Continue reading Press Will Be Last Sector To Recover Says Myers
NTL is launching a new broadband internet service for residential users which it claims is the UK’s “fastest ever.”The new 1-Megabit service, which according to NTL is up to twenty times faster than a normal dial-up internet connection, will be unveiled on 11 March and will be provided through a combination of a powerful cable… Continue reading NTL Unveils UK’s Fastest Internet Service
The Institute of Sales and Promotions (ISP) has formed a partnership with the Advertising Agency Register (AAR) as part of a move to simplify the advertising agency selection process.The partnership will see ISP members offered full access to the AAR’s advertising agency search and selection process as part of the AAR’s “added value membership benefits… Continue reading ISP Moves To Simplify Agency Selection
Cabal Communications is to launch a one shot spin-off from its home interest title The Real Homes Magazine, called The Real Makeover Magazine. The magazine, launched on 14 March with a cover price of £2.50, will have a print run of 180,000 and Cabal expect a large proportion of sales to come from readers of… Continue reading Cabal Plans Real Homes Makeover Spin-off
The best performance in yesterday’s media market came from Pearson, which saw shares rise 13.77% to close at £8.76. The media group that owns the Financial Times reported its full year results yesterday showing a 12% drop in 2001 pre-tax profits (see Ad Market In 2002 Will Be ‘Flat’ Says Pearson).Granada also fared well yesterday… Continue reading Sharewatch
