More Industry News articles

UK advertising and public relations group, Chime Communications, this morning confirmed that it had achieved its target of double-digit growth, despite ‘the horrors’ of 2001. Announcing its financial results for the year ended 31 December 2001, the group said that despite some optimistic comments made at the end of last year, the market remains pretty… Continue reading No Recovery Until Second Half Says Chime Communications

According to Scarborough Research, mobile phone ownership in the US has grown by 29% over the past two years. Almost two thirds – 62% – of American adults now own a cell phone. In 1999, only 48% of US adults owned a cell phone and in 2000 the total had grown to 55%. Scarborough believes… Continue reading US Mobile Phone Growth Will Continue, Says Scarborough

Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence

Future Network, the international games and specialist consumer magazine publisher, has today said that it has been encouraged by the trading of January and February this year and described the previous financial year as the most difficult in the company’s history. Future has had a very rocky ride of late. Its market capitalisation has plummeted;… Continue reading Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period

Virgin Radio has been issued with a £75,000 fine by the Radio Authority for what is described as a “major failure of compliance which led to a serious breach of the rules on taste, decency and offence to public feeling”, namely encouraging a nine-year-old girl to repeat a sexually explicit phrase over the airwaves.The broadcast… Continue reading Virgin Fined £75,000 For Swearing Child Incident

GWR’s subsidiary, NOWdigital, has won its eighth digital radio multiplex licence, to broadcast in Swindon, Bath and West Wiltshire to a potential adult audience of just over half a million. Two bids were submitted to the Radio Authority for the licence; the other was from Emap Digital. Winning the bid means that GWR now has… Continue reading GWR Wins West Wiltshire Multiplex

Digital marketing group Messagizer UK is launching a viral marketing campaign to tie in with next summer’s World Cup in the Far East.The campaign, which takes the form of an interactive football game for online sports fans, has been designed to cash in on the huge level of interest in the World Cup. The game… Continue reading Messagizer To Launch Global Viral Campaign

According to a report in today’s Wall Street Journal, positive signs are emerging for the ad industry with two Wall Street analysts reporting a likely upturn in the market. “We believe the US advertising recession is at its end,” said Leland Westerfield, media analyst at UBS Warburg in New York. “The cyclical recovery appears to… Continue reading US Analysts See Positive Signs In Market Outlook

JCDecaux has this morning released full year results for 2001 which revealed a 2.1% fall in profits and a downbeat outlook for Q1 2002. EBITDA was down 2.1% to E377.3 million whilst net profits were halved to E10.2 million from E20.4 million in 2001. This, said the group, was due to a slowdown in its… Continue reading JCDecaux Downbeat On Early 2002 Outlook

US radio revenue rebounded in January according to the latest totals released by the Radio Advertising Bureau. National sales were up 2% when compared with January 2001 and local revenue increased by 1% year on year. The combined total for local and national spending also grew by 1% in year on year comparison. The announcement… Continue reading US Radio Rebounds In January