RTL Falls Into Red, Channel 5 Revenues Down 9.0%Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months.Earnings at the group fell by 35% to Eur361 million before restructuring costs… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%
The uptake of broadband internet access in the UK will remain slow unless service providers improve their marketing strategies, according to a report from business information company Datamonitor.The report says that cutting costs alone will not be enough to encourage the uptake of broadband services, instead service providers must improve their marketing and advertising initiatives… Continue reading Better Ads Needed To Boost Broadband Uptake
Week on week analysis reveals that Carlton, which announced on Wednesday that merger talks with ITV partner Granada were off (see Carlton And Granada End Merger Talks), was one of the best performers in last week’s media market. Shares rose 14.44%% to close at £2.16p, an increase of 27źp on the week before. Granada also… Continue reading Sharewatch
Channel 4 has secured NPower, the energy and services business of National Power, as the £4m sponsor of its peak-time home and property programming.In the first deal of its kind NPower will sponsor eight of Channel 4’s most popular lifestyle shows including Nigella Bites, Location, Location, Location and Grand Designs. The company’s branding will accompany… Continue reading Channel 4 Secures £4m Sponsorship Deal
Moving into the middle of Q1 2002, the consensus amongst media and advertising groups is that an ad recovery is not likely to emerge until into the second half of the year at the earliest. Visibility – the extent to which market developments can be predicted – remains poor and so even a H2 recovery… Continue reading Insight Analysis: Media Healthcheck – February 2002
The advertising market will remain flat this year according to Pearson finance director John Makinson. Speaking in a conference call following the announcement of Pearson preliminary 2001 results Makinson said “We are not seeing any deterioration in the advertising climate, but also there’s been no recovery. We are making plans based on a flat advertising… Continue reading Ad Market In 2002 Will Be ‘Flat’ Says Pearson
The BBC has said that it is “very happy” with the launch of its digital arts channel BBC4, despite the fact that on Saturday, its first night of broadcast, it only attracted 11,000 digital viewers, according to unofficial overnights.With a launch budget of £35m, BBC4 was given the go-ahead last year, when BBC3, a proposed… Continue reading BBC4 “Happy” With 11,000 Digital Debut
By the end of 2002 10% of the world’s homes, almost 100 million households, will be receiving digital signals according to a new report Global Digital Television from Informa Media Group. This represents almost twice as many homes as in 2000 and by 2010, 548 million digital homes, 53% of the world’s total TV households,… Continue reading 10% Of Homes Worldwide Will Be Digital By The End Of The Year, says Informa
Pan-European broadcaster, RTL Group, has this morning become the latest in a growing series of media companies to indicate that advertising market conditions will continue to be tough for at least the next six months. Earnings at the group fell by 35% to Eur361 million before restructuring costs are accounted for and by 50.3% to… Continue reading RTL Falls Into Red, Channel 5 Revenues Down 9.0%
JCDecaux has secured Nissan as the first advertiser to use its new “Chameleon” advertising package.The package consists of 17 sites that change creative execution depending on whether or not the poster’s back illumination is activated. Nissan has designed a series of special posters for the sites, which according to JCDecaux look completely different during the… Continue reading JCDecaux Unveils Chameleon Package
