Digital marketing agency, Outrider is to merge with digital media shop, The Digital Edge, following the acquisition of the Tempus Group by WPP at the end of last year.The new company will keep the Outrider name in the UK and Europe but will be known as The Digital Edge in US, where the Outrider identity… Continue reading Outrider To Merge With Digital Edge
The European business to consumer (B2C) ecommerce market will be worth $4.3 billion (£3.0 billion) by 2005, according to the latest forecasts from AMR Research. This represents a more than four-fold increase on 2002’s expected $760 million worth of online consumer sales.
Channel 5 has secured financial services company More Th>n as sponsor of its new motoring series 5th Gear. The channel has also lured Top Gear presenters Quentin Wilson and Tiff Needell from the BBC to front the show, which begins in April.News of this lifestyle programming deal comes in the wake of Channel 4’s announcement… Continue reading More Th>n Sponsors C5 Motor Series
Initial findings from Arbitron‘s RADAR 72 Radio Usage Report show that over the course of a typical week, US radio reaches 99% of adults aged 18+ who hold a professional or managerial position and who live in a household with an income of $50,000 or more. Ninety-eight percent of college graduates listened to radio, while… Continue reading US Radio Listening Highest Amongst Well Educated With Upper Income, Finds RADAR
Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in the Financial Times. While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan… Continue reading Murdoch’s Expansion May Be Halted By Bill
There will be 1.1 billion cellular phone subscribers worldwide by Q2 2002 – a rise of 11.6% on the 941 million in 2001, according to data from EMC, reported by eMarketer. The data also shows that in Q4 2001, the average revenue per user (ARPU) worldwide stood at $34.00.
Global IT spending reached $975 billion in 2001 and is expected to increase to an estimated $1,116 billion by 2004 – a compound annual growth rate of 4.6%. These forecasts from Datamonitor have been reduced due to the impact of the global economic slowdown.
Week on week analysis shows that Highbury House, which released its full year results on Thursday showing a 29% rise in revenue to £100m (see Highbury House Sees B2B Publishing Revenues Flat For 2002), was one of the best performers in last week’s media market. Shares rose 23.91% week on week to close at 28˝p,… Continue reading Sharewatch
Only seven media businesses made it into the Sunday Times’ Best Companies To Work For list this year. The highest ranking, Abbott Mead Vickers, was at number 22, down from number 7 last year. Supermarket Asda was named the best company to work for, ahead of Microsoft and consumer electronics retailer Richer Sounds.The list, published… Continue reading Media Outfits Rare Among “Best Companies To Work For”
With the second series of Survivor currently looking as if it will replicate the lack-lustre ratings of last year’s, ITV is to give another reality gameshow imported from the US a shot.Elimidate, already apparently a “smash hit” in the States, combines the exotic locations of Survivor with the “romance” of Blind Date. However, all thoughts… Continue reading ITV Imports Survivor-Style Dating Show
