Carlton Communications, which had done well in the first few days of this week, lost its appeal somewhat with the announcement that merger talks with Granada were off (see Carlton And Granada End Merger Talks). Shares in Carlton slipped 7p or over 3% over the course of the day, ending at £2.21. Granada did better,… Continue reading Sharewatch
NTL has added its voice to the criticism levelled at the OFT by BSkyB yesterday (see Sky/NTL Deal Shelved By OFT) after the regulator announced it would not take a decision on the cable distribution agreement submitted for approval by NTL and Sky in October 2000, saying the process gave a poor reflection of the… Continue reading NTL Levels Criticism At OFT
Research by MORI into the attitudes of “Captains of Industry”- board directors of leading British companies- has revealed the perceived importance of strong branding, especially in difficult economic times.The research, sponsored by Wolff Olins, found that strong brands were recognised by this group as particularly helpful in retaining customers and staying ahead of the competition.… Continue reading Industry Leaders Recognise Importance Of Branding
Viewing levels of adults aged 16-34 have stabilised following the introduction of the new BARB panel at the beginning of the year, according to the audience research board.Data for the week ending 17 February shows average total television viewing hours per week for this age group to be in line with recent average weekly viewing… Continue reading TV Viewing Levels Have Stabilised, Says BARB
ITV Revenues Predicted To Be 12% Down In Five Months To FebruaryCarlton Communications chairman Michael Green, today told the company’s AGM that the advertising market remains weak and that he is unable to predict with any uncertainty the timing of a resumption in growth.Nevertheless, Green reassured that Carlton is well-positioned to benefit from a recovery… Continue reading ITV Revenues Predicted To Be 12% Down In Five Months To February
The Competition Commission has announced that its decision on the proposed acquisition by Johnston Press of eight Trinity Mirror newspaper titles (see Johnston Press Refers Free Trinity Papers Acquisition To Competition Commission) has been extended until 19 April 2002. The CC had been due to report on 22 February 2002 but has asked to be… Continue reading Deadline For Johnston/Trinity Decision Extended
Translucis has signed a deal with Ibiza Media which will see advertisers offered the opportunity to target around 1.5 million young adults on holiday with bar and club based advertising screens in the popular clubbing holiday destination’s peak season from May to September.Sue Aitken, marketing and development director at Translucis said: “Through our consumer research… Continue reading Translucis To Offer Ibiza Opportunities
Sex sells, or so the saying goes, but it can also get you in trouble with the Advertising Standards Authority, as two advertisers discovered this week.Both Virgin Mobile and radio station Kix 96.2 FM attracted complaints by using images of scantily clad women in posters. In the case of Virgin, the woman was wearing a… Continue reading Sex And Swearing Gets Rise From ASA
Confidence remained with media shares yesterday after the realisation on Monday that many had been downgraded too far. Carlton Communications led the field, with a 13.57% rise of 27źp to end at £2.28. Pearson also did well, increasing its share price by 6.5% to £7.73 by the end of the day.Other strong performers included WPP,… Continue reading Sharewatch
Feature By MediaTel Insight: Interactive TVUsage of interactive TV services has more than doubled over the past year according to a the Q1 2002 Digital TV Report from Continental Research. The frequency of digital TV subscribers who have ever used interactive services has grown from 4.3% in April 2001 to 9.6% in Jan 2002. The… Continue reading Feature By MediaTel Insight: Interactive TV
