Usage of interactive TV services has more than doubled over the past year according to a the Q1 2002 Digital TV Report from Continental Research. The frequency of digital TV subscribers who have ever used interactive services has grown from 4.3% in April 2001 to 9.6% in Jan 2002. The percentage of people using once… Continue reading “Content Is King” Says Interactive TV Report From Continental Research
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Channel 4’s replacement for the Big Breakfast is expected to model itself on the tabloid press, packaging news with entertainment stories in an attempt to boost the channel’s dwindling early morning audience.Princess Productions won the contract to produce the new programme in December last year. At the time Sharon Powers, Channel 4’s editor for the… Continue reading Big Breakfast To Have “Tabloid” Replacement
The value of the brand looks set to continue growing in importance in the media industry. As the learning process in brand marketing continues Stuart Corke, Head of Strategic Planning at News International, feels many lessons are just as valuable for media planners.According to Interbrand the future of brands is dependent on their ability to… Continue reading Feature: Branding The Future
Deutsche Telekom has announced that it has been informed by the Federal Cartel Office in Bonn that it will not grant approval for the sale of Deutsche TelekomÂ’s cable TV businesses to Liberty Media (see Liberty Media’s Deutsche Telekom Cable Deal Hits Regulatory Snags). Deutsche Telekom stated that it “has always considered that the sale… Continue reading German Regulators Block Liberty Cable Deal
The new chairman of the BBC, Gavyn Davies (see Davies Announced As New BBC Chairman), has dimissed the calls being made by commercial rivals for a level playing field as “bogus”, adding that he has yet to meet anyone who would give up the BBC for the sake of the licence fee.In an interview with… Continue reading New BBC Chair Dismisses Unfairness Claims
Regional Independent Media today reported a rise in profits of 8%, rising to £44.1 million in 2001 from £40.9 million in 2000. Turnover increased by 3.5% to £175.3million. 84% of turnover was derived from the group’s newspaper interests, including the Yorkshire Post and Sheffield Star both of which saw an increase in circulation in 2002.… Continue reading RIM Exceeds Expectations But 2002 “Remains Uncertain”
The ongoing success of Oscar nominated Lord of the Rings helped UK cinemas attract the highest number of January visitors since 1972, when The Godfather was the big box office draw. A total of 15 million people visited the cinema during last month, up 29% year on year.Lord of the Rings topped the box office… Continue reading Lord Of The Rings Rules January Cinema
Maiden has won the contract to market three Trivision 48 sheet sites at the new John Lennon Airport in Liverpool. Two of the sites are positioned in the check-in hall and one in the arrival hall of the airport, which last year handled 2.25 million passengers.Renault and BT are among the advertisers already signed up… Continue reading Maiden Checks In At John Lennon Airport
The Future Network has announced the launch of its Official Xbox Magazine in four countries across Europe, including the UK, to coincide with Microsoft’s European launch of the new games console.The title will go on sale on 28 February, ahead of the console’s 14 March launch date. The magazine will be priced at £5.99 and… Continue reading Future Prepares For European Xbox Launch
January 2002 saw another month by month increase in the number of text messages sent in the UK, as has been the case since April last year. A total of 1.4 billion text messages were sent during the month, according to the Mobile Data Association (MDA)Text messaging increased steadily throughout last year, to reach an… Continue reading January Text Message Total Reaches Record High
