Despite declaring last year “difficult”, Highbury House’s higher than expected results (see Highbury House Sees B2B Publishing Revenues Flat For 2002) helped push the publisher’s share price up over 10% by the end of yesterday, to finish at 26p.Capital shares remained buoyant, rising 40p to £8.12˝ and despite the continuing questions over ITV Digital’s future… Continue reading Sharewatch
Virgin Radio has created a bespoke cross-media campaign for publisher Hodder & Stoughton to promote the launch of three new books by Stephen King.The first book, Everything’s Eventual was released this week, and the marketing campaign kicked off with the launch of a microsite within Virginradio.co.uk. The site includes facts and figures, extracts from the… Continue reading Virgin Creates Cross-Media King Campaign
Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2
The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts
Highbury House Sees B2B Publishing Revenues Flat For 2002Publishing group Highbury House Communications, has this morning posted full year financial results slightly ahead of the expectations set out in December, but the year was nevertheless declared ‘difficult’.Revenue rose 29% to £100 million and pre-tax profits were up 15% to £6.9 million.Highbury said that consumer advertising… Continue reading Highbury House Sees B2B Publishing Revenues Flat For 2002
Following last year’s successful cut price digital radio set promotion by the DRDB (see Cut Price Digital Radio Promotion Is Success) digital radio consortium MXR is to promote in-car digital radio with an analogue radio campaign running across Heart stations in London and the West Midlands and four regional Galaxy stations.The two week campaign will… Continue reading MXR Launches In Car DAB Promotion
Publishing group Highbury House Communications, has this morning posted full year financial results slightly ahead of the expectations set out in December (see B2B Slump Catches Up With Highbury House), but the year was nevertheless declared ‘difficult’. Revenue rose 29% to £100 million and pre-tax profits were up 15% to £6.9 million. Advertising outlook Highbury… Continue reading Highbury House Sees B2B Publishing Revenues Flat For 2002
Scottish Radio Holdings’ wholly owned subsidiary, Score Outdoor, has appointed Greg Forster as its new director of sales, following the resignation of Bill Wilson, who will leave the group at the end of this month.Forster currently holds the position of deputy sales director at the group. Gerry Brew, Score’s managing director, commented: “We’re lucky to… Continue reading Score Outdoor Appoints Sales Director
ITV Digital could face imminent closure if a lower offer for media rights is not accepted by the Football League today, according to reports in today’s national press. The troubled digital TV platform was meant to pay around £180m over for the rights to screen Nationwide League football games, but now, faced with financial pressure,… Continue reading Football League Rejection Could Close ITV Digital
ISBA has said that it is willing to facilitate discussions regarding the possible benefits to UK advertisers of a single ITV company with representatives from the commercial channel and its own members. Until now the industry has maintained doubts that competitiveness could be maintained if the two major ITV shareholders, Carlton and Granada, are allowed… Continue reading ISBA Agrees To Talks With ITV Companies
