Dell.com replaced Casino-on-net.com to become the top online advertiser for men during January. The site gained exposure among 4,270,000 individual male users throughout the month and commanded 24.7% reach of the total at-home internet universe. Amazon.co.uk moved up from fourth position in December to become the second most popular online advertiser for men during January.… Continue reading New Media Round-Up
Emap is integrating its digital ad sales division into its main advertising team and is cutting four jobs as a result.The move will see the internet and SMS ad sales teams become part of the cross media advertising sales group, which handles advertising across Emap’s entire portfolio of interests from magazines to television programmes.A spokeswomen… Continue reading Emap Cuts More Digital Staff
Carlton Productions has appointed Richard Clemmow, formerly the BBC’s head of news programmes, as director of factual programmes.Clemmow will take on the role in mid-summer when he returns from the US, where he is executive in charge of production for the Carlton and Newsweek Productions joint venture. He takes over the role from Polly Bide… Continue reading Carlton Appoints Former BBC News Head For Factual Role
Research has revealed the public’s equivocal attitude towards the media, finding that while most people rely heavily on the media for information about a wide range of social and public affairs, and feel that the media do a good job of informing them, most people also mistrust the media’s motives and operational methods and feel… Continue reading Public Attitudes To Media Privacy Exposed
The details of the merger between French advertising group, Publicis, and privately-owned US agency, BCom3, have been confirmed by Publicis in an analysts meeting in Paris this morning (see Publicis And BCom3 Poised For Merger). The deal is valued at €3.4 billion. Publicis is to acquire 100% of BCom3 and Japanese agency Dentsu, which owns… Continue reading Publicis Confirms BCom3 Merger Details
The UK’s commercial broadcasters have told the Government that they could lose up to £25m a year in revenue if BBC3 goes ahead in its current form.Culture secretary Tessa Jowell asked the coalition of broadcasters to estimate their annual loss if the BBC’s digital channel, aimed at 16-34 year olds, is approved. The ITC and… Continue reading BBC3 Could Cost Commercial Broadcasters £25m
French advertising network, Publicis Group, has this morning announced that it intends to merge with privately-owned US agency BCom3. The $3.0 billion deal will create the world’s fourth largest advertising agency network. BCom3 is the world’s seventh largest agency, with operations primarily in the US. It owns the Leo Burnett and d’Arcy creative agencies and… Continue reading Publicis And BCom3 Poised For Merger
According to recent forecasts from Jupiter MMXI more European households will be watching digital TV than will be using the internet by 2006. The growth take up of DTV services will be driven by several factors.The migration of pay-satellite and cable subscribers from analogue to digital as analogue signals are switched off will be a… Continue reading Low-Cost Set Top Boxes Will Boost Digital TV Growth
According to recent forecasts from Jupiter MMXI more European households will be watching digital TV than will be using the internet by 2006. The growth take up of DTV services will be driven by several factors. The migration of pay-satellite and cable subscribers from analogue to digital as analogue signals are switched off will be… Continue reading Low-Cost Set Top Boxes Will Boost Digital TV Growth
Advertising is everywhere and life without it would be “very very dull” according to the results of a major study carried out by the Advertising Standards Authority (ASA).The study, which is intended to highlight public perceptions of advertising in the UK, found that consumers consider advertising to be as much a part of the environment… Continue reading Research Says Life Without Advertising Would Be Dull
