The latest data from the Office of National Statistics shows that the rate of inflation fell during February, making a rise in interest rates less likely.The underlying rate of inflation, which last month slipped over the 2.5% target set by the Government, dropped back again last month, to 2.2%. The headline rate was 1%.The Retail… Continue reading Underlying Inflation Comes Back On Target
IPC has promoted its head of marketing for TV listings division IPCtx to marketing director. Jemima Ransome, who has recently led both the advertising agency and below-the-line agency pitches for the company, will now join the tx Board and take on full responsibility for marketing activity across a portfolio consisting of What’s On TV, TV… Continue reading IPCtx Makes Marketing Promotion
Ulster TV released results yesterday which suggested that the company is holding up well against the ITV revenue slump. The news helped lift share prices by 5p by the end of the day, to end at £3.62˝.Elsewhere, a more positive outlook on advertising from brokers heped lift Cordiant 6˝p, or over 9% to 76˝p, while… Continue reading Sharewatch
Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001
Mars announced this week that is was to embark on an expensive, not to mention expansive rebranding, so we will no longer “Work, Rest and Play” with the chocolate bar. But while a new approach can inject fresh vigour into a brand, is there loyalty and value born of familiarity to be lost by ditching… Continue reading NewsLine Column: TV’s Own Goal
Consumer spending is outpacing GDP growth in the UK and as such is acting as a significant driver for media growth, according to ABN Amro. The broker says that consumer expenditure accounts for almost 50% of industry revenues and its current resilient growth is providing a significant secular driver for media. In a sector note… Continue reading Consumer Spend Drives Media Industry Growth
The Mobile Marketing Association (MMA) has published independent research which backs its claims that SMS can be used as an effective marketing tool.Steve Wunker, European co-chair of the MMA, commented: “Across several key dimensions, mobile has proved to be spectacularly effective for brand owners. Brands have been crying out for this kind of independent data,… Continue reading MMA Produces Research To Back SMS Claims
Bertelsmann has announced today that it will not proceed with a voluntary public offer for the shares of RTL Group which it does not already own. Bertelsmann has been considering an E44 a-share public offering since its acquisition of RTL in December (see Pearson Agrees Sale Of RTL Stake). The group has also increased its… Continue reading Bertelsmann Abandons RTL Public Offering
Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter
Xbox, the first games console to be produced by software giant Microsoft, is expected to be a major challenge to Sony’s Playstation 2 in the shops, and, according to new figures, is already proving a big pull for UK webusers.Internet monitoring service Hitwise has reported that as of Friday 15 March, the official Xbox website… Continue reading Xbox Overtakes Playstation On Internet
