Taxi Media has secured a deal with UBS Warburg to promote the Andy Warhol exhibition at the Tate Modern in London.The deal, which will run from 4 February to 4 March, is the company’s first month-long fully liveried campaign and will feature 16 red liveried taxis carrying Andy Warhol’s signature as well as details of… Continue reading Taxi Media Moves Into Modern Art
Chase Carey, CEO of Sky Global Networks, has resigned from his position at News Corp following the failure of the group’s bid for DirecTV (see Insight Analysis: Murdoch Walks Away From ‘Dream’ DirecTV Deal). Carey had been instrumental in negotiating a number of successful deals whilst at News Corp including the acquisition of Star TV… Continue reading Sky Boss Leaves Following DirecTV Failure
Ulster Television has this morning announced an agreement with ITV Digital allowing the broadcast of ITV2 in Northern Ireland. UTV2, UTV’s digital TV offering, has now been closed to allow ITV2 to begin broadcasting on the digital multiplex. It is anticipated that the closure of UTV2 will save UTV approximately £350,000 a year, ITV2 will… Continue reading Ulster TV Cedes To ITV Digital
GWR, which announced on Wednesday that in the 3 months to December 2001, revenues at the company have fallen by 8.4% for the year (see Trading Updates Offer Little Hope To Radio Industry), was one of the best performer’s in yesterday’s media market. Shares were up 4.73% to close at £2.43˝, an increase of 11p… Continue reading Sharewatch
Advertising agencies are dedicating fewer full-time staff to new business than direct marketing and sales promotion agencies, according to a new report from the Advertising Agency Register (AAR).The report, carried out during the last quarter of 2001, shows that only 62% of advertising agencies employ full-time new business staff, compared with 83% of direct marketing… Continue reading Ad Agencies Falter On New Business Staff
Yahoo! UK and Ireland is launching four new advertising formats to give internet ads greater visual appeal than conventional banners.The formats have been created to cater for the ” increasingly sophisticated” needs of online advertisers and are designed to promote creativity within the medium. Internet travel portal The other formats are a homepage streaming ad;… Continue reading Yahoo! Unveils New Online Ad Formats
According to Multimedia Messaging in Europe: Let the Fun Begin, a new report from the Yankee Group, multimedia messaging will be worth $44 billion by 2006. Combining voice and text-based person to person messages, new services will boost mobile revenues across Europe. “MMS is a radically new messaging technology that will take non-voice mobile communications… Continue reading European Multimedia Messaging Will Generate $44 billion By 2006, says The Yankee Group
Record numbers of people were exposed to roadside advertising in 2001, according to a report from JCDecaux, which shows that the roadside audience rose 2.6% year on year from 2000 to 2001 and that the number of impacts rose by 150 million per week to over six billion.JCDecaux’s Poster Track Study shows that the average… Continue reading Record Numbers Exposed To Roadside Ads
Poor returns from walled-garden interactive television (iTV) are disappointing the UK’s finance firms that have used the platform to deliver their services to consumers, according to Big Banks Dominate iDTV – a new report from Forrester Research. The report forecasts that the number of iTV users will grow from the current 11 million adults to… Continue reading iTV Users To Reach 21 Million By 2004, But Users Not Ready For TV Banking, Says Forrester
Dow Jones, publisher of the Wall Street Journal, today announced preliminary earnings for 2001 which revealed net income of $2.1 million, or three cents a share, compared with a net loss of $274.3 million, or $3.15 a share, for 2000. Net income for the fourth quarter was £1.5m, compared with a net loss of £192.9m… Continue reading Dow Jones Moves Into Profit But Ad Volume Drops
