Chris Kenna talks to The Media Leader about looking for a new CEO for Brand Advance.
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Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.
The Association of Online Publishers (AOP) has become the first trade body to stream images on its website in a bid to cut its internet carbon emissions.
The number of UK households subscribing to at least one video-streaming service has fallen as the rising cost of living squeezes disposable incomes.
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The IPA’s latest report shows the biggest growth in marketing budgets since 2014, despite lower adspend forecasts.
Sajeeda Merali tells The Media Leader about her forward-looking vision.
March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.
Home and garden DIY company Ronseal has launched an OOH campaign only taking up a fraction of a billboard.
TV ad pricing in February rose above pre-pandemic levels for both ITV and Channel 4, latest figures show.
