More Industry News articles

The pro bono “Advantage Ukraine” campaign will urge foreign business investment in the war-torn country.

Belazu, the international ingredients brand, aims to build fame and showcase what makes it unique by combining video and experiential media strategy.

Disney+ and Apple TV+ had the largest increases in UK home subscribers in the last quarter, according to latest BARB research.

Partner content: With Mediatel Events’ Future of Audio Europe fast approaching next week, Mediatel Connected has updated its free whitepaper looking at the audio market.

KFC, the fried chicken company, launched a “smoky” special build campaign to drive “great taste” brand consideration.

The UK’s ad industry was given a central role on the global stage at Cannes Lions amid international plans to adopt Ad Net Zero.

The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.

UKTV has announced it has invested in online start-up EasyGuide in an airtime-for-equity deal.

Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.

The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.