The Super Bowl is America’s premier sporting event and according to the Jack Myers Report, last weekend’s Super Bowl XXXVI was a showcase for some of the world’s largest brands.Rumours that the American TV networks were having trouble attracting advertisers in the wake of the events of 11 September were allayed with brands such as… Continue reading Super Bowl XXXVI Showcases Advertising
The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA. UK Media Forecasts From The Advertising Association Spending (£ million) Total TV Radio Outdoor & Transport National Newspapers … Continue reading AA Forecasts Staggered Recovery For UK Media Spend
Trinity Mirror has “categorically denied” press reports that it is putting its national Sunday newspaper, the Sunday People up for sale.A spokesman for Trinity Mirror today dismissed the claims as “pure speculation” saying: “The Sunday People is not up for sale and Trinity Mirror has no plans to put the paper on the market in… Continue reading Trinity Denies Sunday People Sale Rumours
Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts
Capital Radio is to create a digital radio network for children in association with the UK subsidiary of the Walt Disney Company.“Capital Disney” will broadcast on the existing Cube digital radio stations to a potential audience of around 25 million. It is also expected to use platforms such as mobile phones and the internet. The… Continue reading Capital Teams With Disney For Kids Radio Channel
Latest figures from Zenith Media forecast an increase of 5.1% for commercial radio advertising this year compared to a 0.7% increase for all advertising in the UK. These gains, in both revenue and share are expected to continue into next year before tailing off in 2004. The figures from Zenith are not as optimistic as… Continue reading UK Advertising Growth Forecasts From Zenith Media
Global market information company, Taylor Nelson Sofres (TNS), has agreed to acquire the broadcast division of BMC News and will combine the division’s activities with those of TNS Tellex.The merged entity will be one of the UK’s leading broadcast monitoring specialists and will build on the group’s existing media intelligence activities in 20 countries, says… Continue reading Taylor Nelson Acquires TV And Radio Monitoring Business
ITV Digital is making a number of cost-cutting redundancies from its interactive arm as part of a restructure brought on by the “difficult economic climate.”A spokesman for ITV Digital confirmed that internal restructuring was taking place at ITV Active and said that a “limited number” of job cuts would be made, reflecting the commercial realities… Continue reading ITV Digital Restructures Interactive Arm
The Internet Advertising Bureau (IAB) has unveiled its latest round of standards for interactive media, which is to be released in 12 parts during 2002.Danny Meadows-Klue, chairman and chief executive of the IAB, explained why he felt the programme, named “The Daddy of all Standards Part II” was needed: “Standards are critical to the success of… Continue reading IAB Launches “The Daddy” In Internet Standards
The Wireless Group has begun testing a new wristwatch audience measurement device which it claims will provide a more accurate picture of exactly which radio stations people listen to.The device is completely portable and works by recording the radio frequency that listeners are tuned in to. The Wireless Group’s chairman, Kelvin MacKenzie, claims that the… Continue reading TWG Tests New Radio Measurement Device
