More Industry News articles

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court

WPP, the global advertising and communications group, has beaten expectations with its full year financial results showing a pre-tax profit of £490 million, up 29% on the previous year, despite the prevailing tough advertising market conditions. Despite the strong performance, WPP says that it expects advertising growth to remain flat in 2002, with no predicted… Continue reading WPP Results Beat Expectations, But Shares Dip

The proposed £50 million merger between internet research group NetRatings and its main rival Jupiter Media Metrix has collapsed following opposition from US anti-competition authorities, it has emerged. NetRatings, which is 64% owned by VNU, announced last October that it planned to acquire Jupiter MMXI’s global operation and integrate it with its own online research… Continue reading £50m Internet Measurement Merger Collapses

The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA

colspan=”6″>Magazine Adspend Forecasts (% Growth) 

The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court

Ads relating to perfume have led complainants to kick up a stink with the ASA this week. One, a London Underground poster for radio station Xfm’s Christian O’Connell breakfast show, pictured an old lady listening to the station on headphones. A caption read like a fashion spread: “This page Doris wears woollen skirt from Charity… Continue reading ASA Leaves Advertisers Smelling Of Roses

Telewest was the worst performer in yesterday’s media market. Shares dipped 11.96% to close at 20źp following increasing concern over the financial condition of the company.At the other end of the scale Daily Mail and Reed both saw stock rise ahead of their forthcoming results. The former was up 2.42% to finish at £6.55˝, while… Continue reading Sharewatch

Six of the top ten advertisers by spend in 2001 decreased their investment year on year in 2001, according to an analysis of ACNielsen MMS figures published in this week’s Marketing magazine. Those who lowered their adspend in included Proctor & Gamble, which dropped from first to second position in the top 100 league following… Continue reading Spending By Top 100 Advertisers Down YoY

This week Cosmopolitan celebrates its 30th birthday, yet its ability to lead its market seems undiminished, as evidenced by last week’s ABC results. Cosmo may, if reports are to be believed, be about to swap some of its orgasm tips for emotional stability, but other than that it is refusing to show its age. The… Continue reading Feature: Women’s Glossies, Older And Wiser?