Capital, which is eagerly awaiting the release of the latest RAJAR data this morning, was one of the best media performer’s in yesterday’s market. Shares were up 1.58% to close at £6.75˝, an increase of 10˝p on the day before.At the other end of the scale Cordiant was the worst performer in yesterday’s media market.… Continue reading Sharewatch
Advertising agency Publicis is claiming to have created the first fully interactive TV ad that allows viewers to alter the content of the commercial within the broadcast stream.The 60 second ad, which has been created for homeless charity, The Depaul Trust, allows viewers to select a choice of narrative at set points within the commercial… Continue reading First Fully Interactive TV Ad Unveiled
If European telecommunications companies endeavour to compete with cable operators by building ‘hybrid’ satellite and ADSL networks they will end up losing more than E3,000 (£1,830) per subscriber over ten years, according to Forrester Research. The Making ADSL Broadband Pay report, released by Forrester last month, suggests that telcos should try to forge creative partnerships… Continue reading European Telcos Will Lose Out If They Compete Head On With Cable Companies, Warns Forrester
The BBC is launching its first digital radio station, Five Live Sports Extra, on 2 February and plans to roll out a further four digital radio stations over the next year.Five Live Sports Extra, which was given the go ahead by the Government last year (see Government Says No To BBC3), is intended to compliment… Continue reading BBC To Launch Its First Digital Radio Station
Debt-laden telecoms companies will be forced to further consolidate and divest during 2002, as they simply cannot afford to go it alone. This is one of the findings of the World Markets Research Centre (WMRC) report on the prospects for the global telecoms market in 2002. The analysis says that if 2001 were the annus… Continue reading Consolidation And Divestments Expected In 2002 For Debt-Laden Telecoms Companies
BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem
There has been much talk in the advertising community recently about the threat to television advertising revenues from personal video recorder (PVR) technologies, such as Tivo. These digital recorders are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would like to have recorded.… Continue reading Insight Analysis: Should Advertisers Fear Digital Video Recorders?
Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up
RAJAR Results Q4 2001- Overall SummaryToday’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio.While Commercial Radio’s losses were spread across both local and national stations, the BBC only saw share of listening increase period on period for its… Continue reading RAJAR Results Q4 2001-
Overall Summary
Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again. While talkSPORT strengthened its position, its BBC rival, 5 Live, saw an even more impressive increase in reach.BBC Radio 2 also put in a strong performance in terms of share… Continue reading RAJAR Results Q4 2001- National Stations
