More Industry News articles

The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth

The UK is leading Europe in the transition to digital TV and by the end of last year 37% of British households had signed up to multi-channel services, compared with 20% in Scandinavia and only 8% in Germany, according to the latest research from Strategy Analytics.The figures show that the penetration of digital TV in… Continue reading UK Leads European Digital TV Take-Up

Channel 4’s fledgling digital entertainment channel, E4, is claiming an early victory for its new “Big Thursday” promotion in the run up to the channel’s 1st birthday on Friday (see Ali G Launches E4).A year from launch, there has been criticism that the channel, which is only available in an average 72% of multi-channel homes,… Continue reading E4 Upbeat As 1st Birthday Approaches

With a couple of exceptions, each month of 2001 saw a year on year decrease in the total circulation of national newspapers. One such exceptional month was September, when extraordinary events in the USA prompted an overall surge in sales. However, on average the market was down 275,000 each month in a year on year… Continue reading Feature: Broads Doing Best In National News Circulation

Guardian Newspapers (GNL), publisher of the Guardian, the Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market.The newspaper publisher plans to cut commercial and editorial posts across the group, including five journalists from the Observer, six staff from the Guardian Unlimited… Continue reading Guardian Newspapers To Cut 35 Jobs

ISBA will take up its position on the Government’s Digital Television Stakeholder Group later this month, allowing advertisers to help influence Government decisions on the future of digital TV.The Stakeholder Group has been formed as one of the first steps of the Government’s recently launched Digital Action Plan (see Government Launches Digital TV Action Plan)… Continue reading Advertisers To Influence Digital TV

The current economic downturn in the US is leading consumers to cut back on their spending, as they don’t see the economy returning to normal until the second half of this year, according to a survey conducted by BIGresearch. Not surprisingly, consumer behaviour has changed somewhat in the States since the attacks there. “It certainly… Continue reading US Consumers Cautious On Spending, But Figures Show Positive Signs

The Interactive Advertising Bureau (IAB) is launching a series of guidelines aimed at standardising the way in which internet traffic is monitored.The guidelines, which are intended to improve the measurement of traffic to websites and establish the time period within which an online ad can be measured, will be unveiled next week.The new standards represent… Continue reading IAB Continues To Push For Accountability

Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing

The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal