Daily Mail & General Trust, owner of the Evening Standard, which announced the depature of its editor, Max Hastings yesterday (see Mail Deputy Editor To Succeed Hastings), saw a 10p fall to £6.55 by the end of Wednesday’s trading.Telewest was the worst performer among media shares yesterday, dropping 8.64% to end at 50źp. Few companies… Continue reading Sharewatch
According to new research by Strategy Analytics, the UK is leading European digital TV uptake with 37% of UK homes having switched to digital by the end of 2001 compared to a European average of 16%. According to the research, the success of the UK market has been driven by “intense competition” between the four… Continue reading Competitive Market Boosts UK Digital Growth
Regional Adspend Defies Q3 DownturnNew figures from the Advertising Association (AA) show that adspend in regional press defied the drop seen across the rest of the industry with a year on year increase of 1.3% during Q3 of 2001, while across all media adspend dropped 6.5%. The AA goes on to forecast that the downturn… Continue reading Regional Adspend Defies Q3 Downturn
Capital Radio has appointed former Metro marketing director, Linda Grant, as its new strategic marketing director and is restructuring the sponsorship and promotions department of its sales arm, Capital Radio Advertising.Grant, who takes up her new role in April, will oversee all elements of strategic marketing for Capital covering media strategy, research and brand strategy.… Continue reading Capital Radio Hires Grant And Re-Structures Sales Arm
The ITC has published a revised set of cross-promotion guidelines designed to strike a balance between the provision of information regarding digital services in the multi-channel environment and dangers of promotional clutter.The ITC’s director of strategy, economics and finance, Robin Foster, said: “These guidelines bring together all the rules relating to cross-promotion which will provide… Continue reading ITC Publishes Revised Cross-Promotion Rules
BlowUp Media has signed a deal with Land Securities to install and sell giant posters at the top of Liverpool’s tallest building, St John’s Beacon.BlowUp will install three advertising faces, each measuring 105 metres square at the top of the building, which it claims can be seen from 12 miles away. The company has gained… Continue reading BlowUp Goes Tall In Liverpool
Cnet.com was the top online cyber and print advertiser during November. The site gained exposure among 788,000 individual users throughout the month and commanded 5.3% of the total UK at-home internet universe. FT.com made it into second place with visits from 487,000 users and a 3.3% digital reach during November. Guardianunlimited.co.uk, which is to lose… Continue reading New Media Round-Up
A range of industry figures gathered at last night’s MRG evening meeting to hear speakers, Jeff Eales, Max Davies and Bob Hulks, discuss the developments in electronic media trading.Jeff Eales, e-commerce director at DDS, began the discussion by saying that electronic media trading: “Is all about transferring data from a trading system to a buying… Continue reading MRG Evening Meeting: Electronic Trading
Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA). The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6%… Continue reading UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA
New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006
