Global market information company, Taylor Nelson Sofres (TNS), has agreed to acquire the broadcast division of BMC News and will combine the division’s activities with those of TNS Tellex. The value of the acquisition was not disclosed. The merged entity will be one of the UK’s leading broadcast monitoring specialists and will build on the… Continue reading Taylor Nelson Acquires TV And Radio Monitoring Business
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The IPA has told the Government that the structure of the sales industry is essential to maintaining an open and competitive marketplace for advertisers in the face of consolidation within the TV and radio industry.In response to the DCMS’s consultation on media ownership, the IPA said that it will concentrate on sales structures within the… Continue reading IPA Defends Sales Structure In DCMS Response
Pearson announced yesterday that it has completed the sale of its 22% stake in European broadcaster, RTL Group, to Bertelsmann AG, as previously announced in December last year.Following the deal, Marjorie Scardino, chief executive officer of Pearson, and John Makinson, finance director at Pearson, will resign as non-executive directors of RTL Group.The sale was completed… Continue reading Pearson Completes Sale Of RTL Stake To Bertelsman
BARB has defended its new TV ratings system after rival research showed that over 3 million viewers might have been “lost” from an episode of Coronation Street.The research, commissioned by media agency Carat, showed that 14.5 million viewers watched an episode of Coronation Street shown on Friday 25 January, 3.3 million more than the 11.2… Continue reading BARB Defends New Ratings System
German advertising spend declined by 9.8% in December last year, according to an analysis of ACNielsen data by ABN Amro. The broker had predicted a fall of 7.7%. Radio was the hardest hit by the slowdown, declining by 19.3% for the final month of 2001; newspapers also suffered, down by 11.0%. Only magazines outperformed the… Continue reading German Ad Market Drops 7.1% In 2001
Emap Advertising has indicated its commitment to including New Media as part of its cross media offering, with the announcement that Jane Kesley, director of cross media, is to take on the responsibility for New Media sales with immediate effect. Bruce Daisley, previously sales manager, will become sales director for online, stepping into the shoes… Continue reading Emap Adds SMS To Cross Media Mix
The substantial deployment on internet video on demand (VOD) services in the US will not occur until 2005, according to report released this month by GartnerG2. Web-based video on demand is very much being hyped as the next major development in broadband entertainment services in the US. Nevertheless, GartnerG2 predicts that its success is a… Continue reading Internet Video On Demand Success A Long Way Off, Says GartnerG2
BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem
Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up
RAJAR Results Q4 2001- Overall SummaryToday’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio.While Commercial Radio’s losses were spread across both local and national stations, the BBC only saw share of listening increase period on period for its… Continue reading RAJAR Results Q4 2001-
Overall Summary
