BBC Worldwide is closing its monthly teen magazine Live & Kicking after the title saw a 41.7% decline in circulation in last week’s ABC results.The title, which had its problems added to when the Saturday morning TV show on which it was based ended its run last Autumn, is to be replaced with a new… Continue reading BBC’s Live & Kicking Gives Up The Fight
ITV’s Pop Idol website failed to achieve the success of its TV parent and did not match up to the online version of Channel 4’s Big Brother, according to a survey from NetValue.Figures show that 450,000 people visited the Pop Idol website during January 2002, an increase of nearly 550% on December’s visitor figures of… Continue reading Pop Idol Flops Online
JCDecaux Airport has unveiled RADAR, a measurement tool for airport advertising which enables profiling of individual sites and campaigns around airports in order to determine the most effective site or sites to reach a given target audience.Richard Malton, marketing director at JCDecaux Airport, said: “As the only truly global advertising medium, airports provide a targeted… Continue reading Airport Planning Tool Launched By JCDecaux
Emap is closing its monthly hair and beauty title Celebrity Looks after admitting that it could no longer make the magazine work in the current market.A spokeswomen for Emap today confirmed that April’s issue of the magazine, which launched in 1983 as a spin-off from J17, would be the last. She said: “A great deal… Continue reading Emap’s Celebrity Looks Fades Away
Advertising revenue including sponsorship and promotions for UK commercial radio fell 7.5% year on year to £550m, according to the Radio Advertising Bureau (RAB). However, it is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, which would mean that market share… Continue reading 2001 Radio Revenue Sees 7.5% Year On Year Fall
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency. Adspend for the year was 6,058 billion yen. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years. After two years of decline,… Continue reading Japan Advertising Falls 0.9% In 2001
eMarketer reports that the number of internet subscribers in India is forecast to hit 7.7 million in 2004. The National Association of Software and Services Company (NASSCOM) predicts that there will be 50 million internet users in the country by 2004. NASSCOM also notes that there will be roughly 1.5 million active subscribers in India… Continue reading Internet Subscribers In India Will Reach 7.7 Million BY 2004
Currently, 63% of UK businesses are connected to the internet, up from 61% in August 2001, with 92% of medium-sized UK businesses and 62% small businesses now online. These are some of the findings of a new Oftel survey into business consumers’ use of the internet. Twenty-seven percent of small businesses think it unlikely that… Continue reading Over 60% Of UK Business Are Now Online, Says Oftel
Advertising revenue, including sponsorship and promotions, for UK commercial radio fell 7.7% year on year to £549 million, according to the latest figures from the Radio Advertising Bureau (RAB). It is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, resulting in… Continue reading UK Commercial Radio Revenue Dips 7.7% In 2001, In Line With Display Market
Senior cable operator executives in the US project that 51% of households had access to digital services by the end of 2001, up from 40% a year earlier, according Jack Myers Report today. Myers says that the US cable industry is set to put a new marketing push behind digital upgrades and high-speed data delivery… Continue reading US Cable Operators Value Digital And High-Speed Connection Over Video On Demand
