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Interactive television (iTV) represents the point at which the TV ceases to be just a TV. Interactivity promises a two-way relationship with television programmes; access to the internet; the opportunity to browse and buy goods and services from the sofa via the screen, as well as a host of quizzes, news material and programme-related editorial… Continue reading Insight Analysis: The Struggle For Interactive Television

Channel 4 is to report its first financial loss in almost ten years after the economic downturn caused advertising revenues at the channel to fall by more than £35m during 2001.Channel 4’s managing director, David Scott, told a parliamentary select committee yesterday that the channel would not be making a contribution to the Treasury “as… Continue reading Channel 4 Shows First Loss In A Decade

The SMS revolution is well and truly underway in the UK and as the advertising downturn continues to take its toll on marketing budgets an increasing number of advertisers are realising that text messaging is an effective way of reaching consumers – particularly the elusive 18-24 year-old youth market.Mobile phone penetration in the UK currently… Continue reading Feature: Wireless Marketing

Maiden is to roll out two new London Transvision sites in Euston and Liverpool Street stations in the spring or summer of this year. The giant LED screens, which show a silent news service provided by ITN along with advertising to passengers on the station concourse, will join similar sites at Victoria and Waterloo in… Continue reading Maiden To Roll Out More Transvision Screens

The Radio Advertising Bureau (RAB) has set its sights on attracting more household cleaning brands to use radio advertising, with the publication of a document drawing on a variety of research.Mark Barber, director of advertiser consultancy, said: “The traditionally TV-dominated media schedule is very one dimensional when it comes to talking to consumers. The challenge… Continue reading Radio Targets Household Cleaning Brands

The video streaming market in western Europe is forecast to grow in the next five years, from around US$25 million in 2001 to nearly US$200 million in 2006, according to Video Streaming for Enterprises: forecast revenues for service providers, a new report published by Analysys. Thanks largely to extensive business applications, for corporate communications, training… Continue reading Corporate Opportunities Will Drive Video Streaming, Says Analysys

Channel 5 is believed to be leading industry opposition to the BBC’s reworked proposal for BBC3, its digital channel aimed at 16-35 year-olds.The channel is objecting to the new plans for BBC3 on the grounds that it will use public money to fund programming that is already provided by commercial broadcasters.The BBC had its original… Continue reading Channel 5 Opposes Plans For New BBC3

ITV companies Carlton Communications and Granada are reported to be planning to sue rival broadcaster BSkyB, over the satellite company’s alleged anti-competitive behaviour. According to an article in today’s Daily Telegraph, the ITV companies are hoping to sue Rupert Murdoch’s BSkyB for £400 million over the way that it sells its channel content to rival… Continue reading Carlton And Granada Plan To Sue BSkyB, Says Report

Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million. The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated on H2 performance, with a decline of 5-6%… Continue reading Reuters Cautious On H2 Trading