JCDecaux’s Sutton Study into the effectiveness of scrolling advertising sites found that 82% of adults recall being exposed to a scrolling 48-sheet site compared to 49% who recall seeing a static poster. Presenting the findings of the study at the MRG one day conference recently, managing director of JCDecaux Worldlink, Neil Eddleston, argued that scrolling… Continue reading Feature: Scrolling Advertising Sites
NTL is cutting its central marketing team from 55 people to 8 people and is reducing its marketing budget for 2002 from £65m to £10 million in an attempt to cut costs, according to a report in today’s trade press.An NTL spokeswoman refused to comment on the report but confirmed that the company was “streamlining”… Continue reading NTL Streamlines Central Marketing
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001
colspan=”5″>National Newspaper NRS Figures – November 2001
colspan=”6″>Global Advertising Growth Forecasts
The Independent Television Commission (ITC) has launched its second and final consultation of the most comprehensive review of advertising regulation since commercial television began. The second consultation includes a full review of the code and draws upon the views and advice received in the first review, which has resulted in a lifting of the ban… Continue reading ITC Launches Second Regulation Consultation
Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League
TV Market Round-Up – November 2001RevenueFears of falling TV revenues are confirmed in the figures for November 2001, with revenue across all terrestrial and non-terrestrial commercial channels falling 11.2% year on year. Worst affected were ITV1, which dropped 12.9% in an analysis against the same period last year, and Channel 5, which fell 12.6%. Even… Continue reading TV Market Round-Up
– November 2001
The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey
NRS figures for National Newspapers in November show that the market as a whole remained relatively stable year on year, slipping just 0.2%. However, this was not to say that movement was not seen at individual titles, where fortunes were decidedly mixed.Titles on the up in November included the Daily Star, which added 12.2% or… Continue reading NRS National Newspaper Round-Up – November 2001
