Orange’s “Palm of Hand” poster advert was the most memorable and recognisable poster of 2001, according to research commissioned by Maiden Outdoor.The poster, which was created by Lowe Lintas, planned by Media Planning and bought by Posterscope, was recognised by 70% of those who took part in the survey, with 90% of respondents, aged between… Continue reading Orange Tops Most Memorable Poster Survey
The broadband revolution in Europe is currently on hold, according to a new survey from GartnerG2. Conducted across France, Germany and the UK, the survey says that consumers are not prepared to pay a premium for broadband and that unless prices come down dramatically, only 10% of households will have broadband internet access by 2005.… Continue reading European Broadband Revolution Is On Hold, Says GartnertG2
The Mirror has launched a text information service which will allow subscribers to receive breaking news stories, showbiz gossip and football news via their mobile phones.The service, called Instant Mirror, is being sold through the Carphone Warehouse stores and website. A payment of £5.99 will mean users receive text alerts over 30 days from activation.… Continue reading Mirror Launches SMS Information Service
The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures
Freeserve is cutting 18 positions from its editorial and advertising sales team following a five-month review of its portal business.A spokesperson for Freeserve today confirmed that five positions would be “made redundant” from the advertising sales team, with the remaining 13 coming from the portal and business development departments. However, the internet service provider claims… Continue reading Freeserve Cuts 18 Positions
The mediaDNA consortium, made up of Zenith Media, BSkyB, Capital Radio and News International, today presented the results of the research it launched last year (see Consortium Launches Brand Opinion Survey) into the perception of the 85 top UK media brands. The media covered includes all national newspapers, major consumer magazines, principle radio stations and… Continue reading MediaDNA Presents Media Brand Findings
Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning. “This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when… Continue reading Chrysalis Radio Revenues Turn Positive
The Super Bowl is America’s premier sporting event and according to the Jack Myers Report, last weekend’s Super Bowl XXXVI was a showcase for some of the world’s largest brands.Rumours that the American TV networks were having trouble attracting advertisers in the wake of the events of 11 September were allayed with brands such as… Continue reading Super Bowl XXXVI Showcases Advertising
The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning. The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in… Continue reading US Hi-Tech Ad Market Remains Weak, According To CMP Figures
Publicis Groupe have announced the acquisition of Japanese marketing services agency Gravitas, to be immediately re-branded as Publicis Dialog and merged with Publicis Japan’s existing operations. Sloan Carr, CEO designate for Publicis Japan commented: “Joining the Publicis network is a great match for Gravitas for two reasons: complementary businesses and shared philosophies. Since our firm… Continue reading Publicis Makes It Big In Japan
