Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct.In a statement issued today, Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid, believed to be around £20m, comes as the industry prepares… Continue reading Jazz FM Bids For LNR
The new BARB system has been harshly criticised by Janet Goldsmith, managing director of Universal Studios Networks UK, whose interests include the Sci-Fi Channel and The Studio film channel.Writing in today’s Media Guardian, Goldsmith says that when the service resumed after the technical delay in the first half of the month, “The service was not… Continue reading New BARB System Comes In For Criticism
Digital marketing company ad 2-one is to start measuring the effectiveness of its client’s online advertising campaigns following a deal with Taylor Nelson Sofres (TNS).Ad 2-one, which is owned by Vivendi Universal, is to start using TNS’ AdEval technology, which allows advertisers to track brand awareness, brand favourability and purchase intent.The AdEval system, which was… Continue reading Online Brand Awareness Tool Unveiled
According to a report by Screen Digest, there will be an estimated 10,000 digital cinema screens worldwide by 2005 and within 20 years all cinemas will have switched to digital. The report also predicts that by 2004 almost 100% of major Hollywood studio films will be available both in digital and conventional format. Instead of… Continue reading E-Cinema Will Boost Cinema Advertising By E250 Million Annually, Says Screen Digest
I Feel Good Holdings (IFG) has sold its film magazine, Hotdog, the creation of ex-Loaded and FHM editor and IFG CEO James Brown, to Paragon Publishing. Brown explained: “We are a young publishing company and unfortunately cannot afford to maintain non profitable publications.”Hotdog was launched in May 2000 as the first title from the newly… Continue reading IFG Sells Hotdog to Paragon
The female US internet user population grew at a faster rate than the overall Net population in December last year, according to new data from Nielsen//NetRatings released last week. The report shows that the number of female users rose by 9.1% year on year for the month, whilst the overall online population, with home access,… Continue reading US Female Net Population Outstrips All User Growth
50% of UK adults who have digital TV are unaware that they can use their TV remote control handsets to access interactive services or buy products, according to a report from research and advisory firm Gartner.The report shows that of the total UK digital subscribers who knew they had access to interactive services, over 40%… Continue reading Digital Viewers Slow To Interact
Internet advertising in Germany is set to rise by 20% by the end of this year, according to a new study from Prognos, conducted on behalf of media sales company, SevenOne Media. The report says that online ads will account for 3.5% of the total German advertising market. Interactive television is forecast to show a… Continue reading German Online Advertising To Grow 20% In 2002
Channel 5 has confirmed that its programming budget for 2002 will be increased by around £5m to £149m, up from £144.2m in 2001.Last year, stakeholders RTL and United Business Media (UBM) went to court over UBM’s reluctance to grant an increase to the 2001 budget, which began the year at £141.6m. In the end the… Continue reading Channel 5 Programming Budget Increased
The companies involved in UK truck advertising (see Feature: Ads On The Road) have co-operated to produce an impartial website, www.truckadvertising.co.uk, designed to promote the medium.Nick Lindwall of In Your Space, one of the companies involved, explained: “In essence the main intention of the site is to demystify the medium so that it can be… Continue reading New Website To Promote Truck Advertising
