Alcohol brands could face tougher marketing restrictions in pubs and bars following a move by industry body, The Portman Group, to tighten the existing guidelines.The Group, which was set up over ten years ago by the UK’s leading drinks manufacturers, has issued a public consultation document aiming to impose stricter codes on alcohol marketing in… Continue reading Alcohol Brands To Face Tougher Restrictions
Total revenue for the Outdoor advertising industry fell 3% over 2001 to £676m, according to figures from the Advertising Association. However, industry body the Outdoor Advertising Association (OAA) is positive about the prospects for the coming year.Revenue for 2000 reached a record £697m, but 2001 proved difficult for all media, and in Q4 in particular… Continue reading Outdoor Advertising Saw 3% Revenue Fall In 2001
Over the next two years the number of text messages sent each month in the UK by 5-24 year-olds will increase by more than 44% to 786 million, according to forecasts in the first global report on Mobile Youth from the World Wireless Forum (WWF).According to the study, which focuses on the youth market in… Continue reading UK Mobile Youth Market Booms
AOL’s vice president of advertising, Ian Maude, has stepped down after six years with the company, to pursue an MBA.Maude, who joined the AOL in 1996, was vice president for advertising and e-commerce for the company’s UK interactive marketing group. He was responsible for the UK sales team and worked to develop the AOL brand… Continue reading AOL Advertising Chief Resigns
WPP Results Beat Expectations, But Shares DipWPP, the global advertising and communications group, has beaten expectations with its full year financial results showing a pre-tax profit of £490 million, up 29% on the previous year, despite the prevailing tough advertising market conditions.Despite the strong performance, WPP says that it expects advertising growth to remain flat… Continue reading WPP Results Beat Expectations, But Shares Dip
The proposed £50m merger between internet research group NetRatings and its main rival Jupiter Media Metrix has collapsed following opposition from US anti-competition authorities.NetRatings, which is 64% owned by VNU, announced last October that it planned to acquire Jupiter MMXI’s global operation and integrate it with its own online research and measurement services (see NetRatings… Continue reading £50m Internet Merger Collapses
Telewest was the best performer in yesterday’s media market regaining ground lost last week over accountancy worries (see Sharewatch). Shares rose 27.78% to close at 23p, an increase of 5p on the previous day.RTL and Pearson also performed strongly in yesterday’s media market. The former saw stock climb 5.53% to finish at £28.62 and the… Continue reading Sharewatch
The IPA has come out in support of political advertising on TV and radio in an attempt to increase public awareness of the electoral process.In its submission to the Electoral Commission, the IPA recommends that party political broadcasts (PPBs) on BBC stations should be supported with paid-for advertising on commercial stations. The advertising body estimates… Continue reading IPA Backs Political Advertising
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8m to 18.1m adults.David Mansfield, chief executive of Capital Radio, said: “The acquisition is the latest development in our… Continue reading Capital Buys Big AM To Extend Gold Network
For many of us, seeing the events of 11 September unfold live across a multi-media landscape will be up there amongst the most profound, world changing moments we have witnessed. Needless to say, the face of the media changed in the aftermath. But, some months on, Denise Turner of Media Planning Group asks, is the… Continue reading Feature: Media In A Changed World
