Regional Adspend Defies Q3 DownturnNew figures from the Advertising Association (AA) show that adspend in regional press defied the drop seen across the rest of the industry with a year on year increase of 1.3% during Q3 of 2001, while across all media adspend dropped 6.5%. The AA goes on to forecast that the downturn… Continue reading Regional Adspend Defies Q3 Downturn
Capital Radio has appointed former Metro marketing director, Linda Grant, as its new strategic marketing director and is restructuring the sponsorship and promotions department of its sales arm, Capital Radio Advertising.Grant, who takes up her new role in April, will oversee all elements of strategic marketing for Capital covering media strategy, research and brand strategy.… Continue reading Capital Radio Hires Grant And Re-Structures Sales Arm
The ITC has published a revised set of cross-promotion guidelines designed to strike a balance between the provision of information regarding digital services in the multi-channel environment and dangers of promotional clutter.The ITC’s director of strategy, economics and finance, Robin Foster, said: “These guidelines bring together all the rules relating to cross-promotion which will provide… Continue reading ITC Publishes Revised Cross-Promotion Rules
BlowUp Media has signed a deal with Land Securities to install and sell giant posters at the top of Liverpool’s tallest building, St John’s Beacon.BlowUp will install three advertising faces, each measuring 105 metres square at the top of the building, which it claims can be seen from 12 miles away. The company has gained… Continue reading BlowUp Goes Tall In Liverpool
Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA). The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6%… Continue reading UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA
Cnet.com was the top online cyber and print advertiser during November. The site gained exposure among 788,000 individual users throughout the month and commanded 5.3% of the total UK at-home internet universe. FT.com made it into second place with visits from 487,000 users and a 3.3% digital reach during November. Guardianunlimited.co.uk, which is to lose… Continue reading New Media Round-Up
The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth
A range of industry figures gathered at last night’s MRG evening meeting to hear speakers, Jeff Eales, Max Davies and Bob Hulks, discuss the developments in electronic media trading.Jeff Eales, e-commerce director at DDS, began the discussion by saying that electronic media trading: “Is all about transferring data from a trading system to a buying… Continue reading MRG Evening Meeting: Electronic Trading
French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002
French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002
