Hutchison 3G, holder of the UK’s largest third-generation mobile phone licence and BBC Technology have agreed a deal which will see the BBC providing content for Hutchison’s 3G wireless service.BBC Technology will provide content, including news and entertainment, for Hutchison and will also be responsible for processing and formatting the content so as to be… Continue reading BBC Technology To Provide Content For Hutchison 3G
Viacom Outdoor has confirmed the names of the first five brands to use its London Underground cross-track projection system, XTP, which will trial at Euston from March. The “pioneer partners” will be: Becks, DHL, Transport for London, Total Media and Tropicana.Andy Neal, brands director at Scottish Courage, which owns Becks, described it as an “exciting… Continue reading First Brands On XTP Revealed
Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital.Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up of… Continue reading Pace To Speed Digital Take-Up
Hutchison 3G, holder of the UKÂ’s largest third-generation mobile phone licence and BBC Technology have agreed a deal which will see the BBC providing content for Hutchison’s 3G wireless service. BBC Technology will provide content, including news and entertainment, for Hutchison and will also be responsible for processing and formatting the content so as to… Continue reading BBC Technology To Provide Content For Hutchison 3G
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) have merged in an attempt to provide a unified body for the mobile marketing industry.The new body, which will be known as the Mobile Marketing Association (MMA), will focus on promoting the growth of the industry and on establishing universal standards to govern privacy… Continue reading Wireless Marketing Bodies Merge
Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products… Continue reading i-level Creates Retail Division
US magazine adspend continued to decline in December according to the latest figures from the Publishers Information Bureau. Following continued decline in November (see Forecasts), revenues for December are down 11.2% on the same period last year. For the period January to December 2001, revenues fell by 19.4% on last years total. Ad pages were… Continue reading US Magazine Adspend Decline Continues In December
Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital. Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up… Continue reading Pace To Speed Digital Take-Up
BBC.co.uk was the top online TV advertiser during November gaining exposure among 1,082,000 individual at-home internet and commanding a 7.3% reach of the total UK internet universe. ITV.com made it into second place in November gaining exposure among 680,000 unique users and achieving a 4.6% digital reach. The online presence of ITV1’s key rating winner… Continue reading New Media Round-Up
The topic of the first MRG meeting of 2002, held last night, was the National Census that took place last year. The UK-wide survey will already have had some impact on the advertising industry, thanks to the use of a variety of media to promote the “Count Me In” message the ONS adopted to persuade… Continue reading MRG Evening Meeting: The National Census
