Pearson, which announced in December that 2001 profits at the FT Group could fall by as much as 40% on 2000 (see Pearson Warns On Profits), saw shares rise 2.84% yesterday to finish at £8.13, an increase of 22˝p on Monday’s closing price.BSkyB, which was recently awarded the contract to produce the successor to Channel… Continue reading Sharewatch
The BBC’s Top Of The Pops went interactive for the first time on Christmas Day drawing an audience of 4.7 million and achieving a 46% share of viewing.The festive special, which was shown at 2pm on Christmas day, featured a series of interactive services allowing TOTP‘s digital viewers to sing along with their favourite hits,… Continue reading Interactive Top Of The Pops Is A Hit
The Conservative Party is calling on the Government to amend the existing media ownership regulations and pass emergency legislation that will enable the establishment of a single ITV.The Shadow Media Secretary, Tim Yeo, has said that he plans to publish a bill proposing urgent amendments to the 1990 broadcasting act that will liberalise the “excessively… Continue reading Tories Call For ITV Consolidation
Casino-on-net.com moved up from third place to become the most popular online advertiser during November. The site gained exposure among 5511,000 individual at-home internet users throughout the month and commanded a 37.4% digital reach. Dell.com slipped from the top spot in October to become the fourth most popular online advertiser during November. The site was… Continue reading New Media Round-Up
As a difficult 2001 drew to a close a number of media analysts and forecasters made last minute adjustments to their advertising predictions for the year and for 2002. Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region, taking into account revisions made… Continue reading Global Advertising Forecasts 2002 Round-Up
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands.The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to meet… Continue reading Regulator Questions Johnston’s Latest Acquisition
Multi-channel viewing has grown dramatically over the past five years acheiving 20% of veiwing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
Freeserve has launched the second TV ad campaign in its “Freedom Of The Internet” promotion to raise the profile of its online and offline brand.Freeserve’s managing director Keith Hawkins, said: “This is the second TV ad execution in Freeserve’s campaign, which is extremely powerful for consumers. Our last campaign was a huge success and we… Continue reading Freeserve Unveils New TV Ad Campaign
A study of research from AC Nielsen and the Condé Nast Reader Survey suggests that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001.The research from Condé Nast… Continue reading Mags May Be Undervalued In Media Mix
IPC’s teen title Mizz has relaunched this week with a new look, including added features and design elements including a bold colour palette and modern typefaces, clearer signposting and covers reflecting the magazine’s emphasis on teen lifestyle.New editor Sharon Cristal commented: “We’ve increased the level of reader interaction, making our reader the star from cover… Continue reading Mizz Revamped As Market Gets Crowded
