The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal
Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing
DMGT has confirmed that Max Hastings, editor of the Evening Standard is to be replaced by the Daily Mail’s deputy editor (features), Veronica Wadley. Hastings decided to stand down from the position he has held for 6 years in order to devote himself to writing full time. Later in the year he will begin working… Continue reading Mail Deputy Editor To Succeed Hastings
Almost three quarters of all domestic internet users in France visited an e-commerce site in November last year, according to figures from NetValue released this month. NetValue says that 7 million French Net users – 73.4% of the domestic market – accessed online retail sites in the run up to Christmas. In addition, 42.4% performed… Continue reading French Consumer E-Commerce Boomed In November, Says NetValue
Virgin Radio is claiming to be the world’s most listened to internet radio station after figures from MeasureCast revealed that almost 100,000 people tuned into the station via the net during December 2001.According to the figures, Virginradio.co.uk streamed 739,651 hours of music to an audience of 99,878 during December, making it the number one ranking… Continue reading Virgin Claims Number One Spot
Channel 4’s polar epic Shackleton, starring Kenneth Branagh, attracted an audience of over 3 million and won 16% share of viewing, according to the new BARB figures released yesterday (see BARB Releases First New System Overnights).The two-part film, which at over £10m was the most expensive drama ever made by Channel 4, drew an audience… Continue reading Channel 4 Warms Up With Shackleton
The IPA has unveiled its 20 core principles for the advertising industry in a new publication called Shared Beliefs.The book, which is aimed at “everyone who works in advertising,” is the culmination of three years of research and is intended to help agencies and clients get the most out of advertising.The study proposes that there… Continue reading IPA Unveils 20 Core Principles
NTL is planning to rent space on its broadband access network to rival companies in a bid to clear its mounting debt burden.The move will see NTL offer a wholesale broadband product to other internet service providers (ISPs) alongside its own branded service. A spokesperson for NTL today confirmed that the company is holding talks… Continue reading NTL To Offer Wholesale Broadband
Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies
Despite the lure of more channels and better quality digital TV has been relatively slow in getting off the ground. With the Government’s deadline for the analogue switch off looming, Denise Turner, director of insight & effectiveness at the Media Planning Group looks at what the future holds for digital TV.It’s not been a great… Continue reading Fulfilling The Digital Vision
