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BSkyB is expected to lead the way in terms of the number of digital television (DTV) subscriber homes until at least 2010, according to the latest forecasts from Merrill Lynch. The total number of digital TV homes in the UK is predicted to rise from 11.5 million this year to 24.3 million by 2010. By… Continue reading BSkyB Will Lead DTV Market Until 2010, But Cable Growth Is Higher

Freeserve is claiming that its recent “Freedom Of The Internet” advertising campaign prompted a surge in subscriber growth during the fourth quarter of 2001.The internet service provider claims to have gained over 250,000 “net active 40-day accounts” during the fourth quarter of 2001 and says that on average it gained more than 3,000 new subscribers… Continue reading Freeserve Ads Pay Off

Sky is claiming that a recent interactive advertising campaign for Rimmel was the most successful in its history, with a response rate of 3%.The campaign, which was designed for Rimmel’s new Exaggerate Hydra Colour Lipstick by BMPtvi, asked viewers to answer a question in return for a lipstick. Over 50,000 lipsticks were sent to viewers… Continue reading Interactive Ad Scores On Sky

The Newspaper Association of America (NAA) is predicting a moderate growth of just under 1% in advertising revenues for 2002, president and chief executive John F. Sturm, told a conference at the end of last week. “Don’t look for a bounce, but a slow crawl,” he is quoted by TechNews as telling delegates. By the… Continue reading US Newspapers To Show Modest 1% Growth In 2002, Says NAA

The commercial radio industry has signed John Peel as the new “voice” of DAB digital radio. The signing sees the continuation of marketing efforts to raise the profile of the platform.The Digital Radio Development Bureau’s (DRDB) marketing director, Mike Spencer, said: “The last months of 2001 were very positive for digital radio. The announcement of… Continue reading DRDB Signs John Peel For Marketing Campaign

The UK currently leads Europe in the uptake of digital television, with a penetration of 35% at the beginning of this year, according to a new report on the platform from GartnerG2. Digital TV penetration in the UK rose from 27% last year to 35% and is forecast by Gartner to reach 40% by the… Continue reading UK Interactive TV Penetration To Reach 40% By 2003, Says GartnerG2

Week on week analysis shows that Cordiant, which is reported to be in talks with its bankers about its extending its £276m overdraft following a period of weak advertising sales (see Cordiant Looks To Refinance Overdraft After Tough Year), was the worst performer in last week’s media market. Shares were down 10.86% week on week… Continue reading Sharewatch

Jazz FM is launching a bid to acquire London News Radio (LNR), which owns the London-based stations LBC and News Direct, the group confirmed this afternoon following press speculation. In the statement Jazz FM confirmed that it has “an interest in acquiring LNR and has made an indicative initial offer.” The bid is believed to… Continue reading Jazz FM Makes Acquisition Approach To London News Radio

The Government is planning to tighten broadcasting regulations to ensure that all major sports events are shown on terrestrial TV.Culture Secretary, Tessa Jowell is believed to have written to the ITC requesting a change in the law to close a loophole that Kirch tried to exploit last year when selling the rights for this summer’s… Continue reading Government Pushes For Sport On Terrestrial TV

Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place this morning. The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,”… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down