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Italian television broadcaster Mediaset saw advertising revenues decline by 7% in Q4 and by 9% in December, according to analysts at ABN Amro. As a result, the broker is forecasting the 2001 ad revenues saw an overall increase of 0.5%. Mediaset said that the decline has stabilised slightly in January this year, down by just… Continue reading Mediaset Sees Italian TV Revenue Decline Stabilise In January

NTL is launching a new cross-platform “Love Channel” as part of the relaunch of its ntlworld portal.The channel, which will be unveiled in time for Valentine’s Day, will run throughout February on NTL’s revamped portal site and digital TV network in a cross-network promotion of its cable services.The channel, which features interactive games and an… Continue reading NTL Launches Love Channel

WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’

Emap Performance is planning to launch a new glossy weekly teen magazine codenamed “Monkey”.The magazine will launch in the spring with a strong celebrity focus and will include gossip, news and pop reviews. Emap claims that Monkey will compliment its existing titles Smash Hits and Bliss, bringing a “new dimension” to the increasingly competitive teen… Continue reading Emap To Launch New Teen Weekly

Its not just you getting old, those whippersnappers in advertising are getting younger, as recent IPA research has proved. But with the middle aged population growing, Anna Wise, editor of MediaTel NewsLine, asks whether the industry should be letting the experienced hands walk away.The fact that baby-boomers are coming of age has not come as… Continue reading Talking About My Generation

Despite ongoing difficulties regarding ‘visibility’, several forecasters revised their media predictions at the end of 2001. Most were fairly optimistic that an upturn would be visible in 2002, although the consensus appears to be that this will occur no earlier than Q3. According to our global media round up earlier this month (see Global Advertising… Continue reading Insight Analysis: Media Healthcheck – January 2002

Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning.“This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when our… Continue reading Chrysalis Radio Revenues Turn Positive

Forecasts for the number of households with internet access worldwide, showing the split between broadband and narrowband, are shown here. The figures were compiled by ARC Group and reported by Emarketer today. The forecasts predict that broadband will not become the dominant access method worldwide until 2006, when there will be 165.2 million broadband homes,… Continue reading Worldwide Online Homes Forecasts, By Platform

The BBC has appointed Jana Bennett as its new director of television with a brief to oversee output across BBC1, BBC2 and the new digital channels, BBC3 and BBC4.Bennett will take up her new role in April and succeeds Mark Thompson, who left last year to become chief executive of Channel 4 (see Thompson Takes… Continue reading BBC Appoints New Director Of Television

The broadband revolution in Europe is currently on hold, according to a new survey from GartnerG2. Conducted across France, Germany and the UK, the survey says that consumers are not prepared to pay a premium for broadband and that unless prices come down dramatically, only 10% of households will have broadband internet access by 2005.… Continue reading European Broadband Revolution Is On Hold, Says GartnertG2