ITV demanded £80m a year from BSkyB for the right to distribute its ITV Sport channel on the Sky digital platform, according to BSkyB’s chief executive, Tony Ball.Ball told a House of Commons committee yesterday that BSkyB had been close to finalising a deal to carry the ITV Sport channel weeks ago, but that ITV… Continue reading Sky Names ITV Sport Carriage Price
Guardian Unlimited has unveiled the first stage in its plan for subscription based content with the launch of a paid-for SMS alert service.From this week Orange, BT and Vodafone mobile phone users will be offered news, media, politics and football SMS updates from the Guardian unlimited website. Subscription to the service is free and users… Continue reading Guardian Unveils Paid For SMS Alerts
Taxi Media has secured a six-month deal with Unilever Bestfoods UK to promote its Marmite brand throughout London.The campaign, which was bought by Blade and planned by Concord, will run from 2 February to coincide with the Marmite’s 100th birthday. 33 fully liveried taxis will carry pictures of the Marmite jar along with the slogan… Continue reading Taxi Media Spreads Marmite Over London
The ASA has upheld complaints against Richard Desmond’s Daily Express for confusing readers on two separate occasions with “misleading” front-page ads.In the first case readers claimed to have been mislead by a front-page flash offering cheap flights to the USA “for every reader.” The terms and conditions of the offer were printed on page 47… Continue reading Express Pulled Up On Misleading Ads
Smartlogik and Telewest were the worst performers in yesterday’s rather gloomy media market. The former saw shares slump by 40% to close at žp, while the latter fared slightly better with stock dropping 22.95% to finish at 35źp, a loss of 10˝p on the day before.GWR, which issued a trading update last week revealing falling… Continue reading Sharewatch
Last year was a record year for television viewing in France, although advertising revenues finished the year down, according to an annual survey conducted by Syndicat National De La Publicité Télévisée (SNPTV). The report shows that the average adult over 15 years in France watched 3h 29mins per day – 5 minutes more than last… Continue reading French TV Viewing Hits Record Year In 2001
Daily Mail led the media market and the FTSE 100 yesterday with shares rising 6.30% to close at £6.75, an increase of 40p on the previous day. Carlton also performed strongly in yesterday’s media market with stock climbing 3.48% to finish at £2.23, up 7˝p on the day before.At the other end of the scale… Continue reading Sharewatch
Advertising growth will remain ‘muted’ for the next few years and will not show a great return to strength by the end of 2002, as some industry observers have hoped. This is the opinion of media analysts at ABN Amro, who in a report released at the end of last week, state that consumer and… Continue reading Global Media Recovery Will Come Slowly
The over 40s are losing their place in the advertising industry, according to the IPA’s 2001 census, which shows that almost 50% of people that work for advertising agencies are under the age of 30.The report shows that less than 20% of people working within the industry are over 40 and just 6% are over… Continue reading Ad Industry Loses Over 40s
UK internet access continues to rise with 45% of British homes now connected to the internet, an increase of 10% on the same period last year, according to a report published today by Oftel.The report, which measures narrowband dial-up internet access excluding broadband and cable modem services, found that 11 million UK homes are now… Continue reading UK Internet Access Continues To Rise
