The Radio Advertising Bureau (RAB) has launched the third wave of its campaign to promote the effectiveness of commercial radio and hopes to turn the advertising downturn to its advantage.Eight new executions are being broadcast across the commercial radio network, with the key message that radio can be four times more effective than TV as… Continue reading RAB Plugs Radio Ad Effectiveness
The advertising market is expected to move once again into positive growth during the course of this year, according to a consensus of forecasts compiled by MediaTel Insight. It is generally recognised that the first half to three quarters of the year will see a continuation of the decline that hit 2001 so hard, but… Continue reading UK Advertising Forecasts 2001/2002 Round-Up
According to the latest data from the Outdoor Advertising Association of America (OAAA), Q3 revenues for US outdoor spending were up 1% over a year ago, despite the weak advertising market and the events of 11th September. Net revenues for outdoor are 2.5% when compared to the same period last year, total revenues for 2001… Continue reading US Outdoor Expected To Show Gains For 2001
According to new research from the Yankee Group, local content such as news, weather, cinema and events information will play a key role in helping multichannel video operators retain digital subscribers. The report TV Portals: Opening the Door to Interactive Television also found that TV portals will help to bring together multiple iTV applications as… Continue reading TV Portals Will Reduce Digital Churn, Says Yankee Group
BSkyB saw shares improve 4.5% yesterday with help from the latest broadcasting data, which showed that multi-channel viewing has grown dramatically over the past five years (see UK Viewing Trends Show Gains For Pay TV). Stock closed at £7.89, an increase of 34p on the previous day.The Shadow Media Secretary, Tim Yeo, said yesterday that… Continue reading Sharewatch
Highbury House Communications has acquired three consumer magazines for £325,000.The consumer and contract publisher has acquired Fast Bikes magazine from Sport Report Limited as well Inspirations For Your Home and Garden and Garden Inspirations from GE Magazines.Fast Bikes, which is a monthly magazine aimed at “performance minded motorcyclists,” was launched in 1991 and generated revenues… Continue reading Highbury House Acquires Consumer Titles
Sainsbury’s and Mark & Spencer topped Propeller’s latest Ads That Make News Survey after drafting some of Britain’s best known celebrities to front their advertising campaigns.According to the survey, Sainsbury’s was the top brand in terms of press coverage of its advertising in the fourth quarter of 2001 thanks to Essex boy Jamie Oliver and… Continue reading Big Name Supermarkets Come Out Top In Ad Survey
Multi-channel viewing has grown dramatically over the past five years achieving 20% of viewing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
As a difficult 2001 drew to a close a number of media analysts and forecasters made last minute adjustments to their advertising predictions for the year and for 2002. Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region, taking into account revisions made… Continue reading Global Advertising Forecasts 2002 Round-Up
The Conservative Party is calling on the Government to amend the existing media ownership regulations and pass emergency legislation that will enable the establishment of a single ITV.The Shadow Media Secretary, Tim Yeo, has said that he plans to publish a bill proposing urgent amendments to the 1990 broadcasting act that will liberalise the “excessively… Continue reading Tories Call For ITV Consolidation
