Daily Mail was one of only six companies saw shares rise in yesterday’s gloomy media market. Stock was up 3.09% to close at £6.50˝, an increase of 19˝p on the previous day.At the other end of the scale the worst media performance of the day came from SMG, which saw shares slip 11.88% to finish… Continue reading Sharewatch
Media and communications group, WPP, has announced that its wholly-owned operating company, Ogilvy Public Relations Worldwide, has agreed to acquire 28.4% of PRAP Japan, one of the largest international public relations firms in Japan. The company is Based in Tokyo and with offices in Beijing and Shanghai; its clients include Axa Life Insurance, British Airways,… Continue reading WPP Takes Stake In Japanese Public Relations Firm
Capital Radio Advertising (CRA) has appointed Alison Finch to head up its network sales team.In her new role Finch, formerly head of interactive sales at CRA, will be responsible for co-ordinating Capital Radio Group’s national properties. Reporting to sales director Chris Bennett she will oversee sales across the group’s Newslink and Pepsi Chart products.Last week… Continue reading Capital Appoints New Head Of Network Sales
UK consumers purchase over £23 billion worth of goods through direct mail each year, according to research carried out on behalf of the Direct Mail Information Service (DMIS).Managing director of the DMIS, Jo Howard-Brown, said: “The figures show why direct mail is the most dynamic medium in the overall marketing mix and why British companies… Continue reading Direct Mail Generates £23 Billion In Sales
ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3
The fastest growing advertising medium of last year was not the internet, or indeed any of the traditional offline media, but rather ambient media, according to the latest report on the industry by outdoor contractor Concord. The term ‘ambient advertising’ essentially covers a range of new marketing techniques that have been developed in recent years,… Continue reading Ambient Advertising Outgrows All Other Media, Says Concord
Casino-on-net.com was the most popular online advertiser for December. The online gambling site, which also occupied the top spot in November, gained exposure among 6,704,000 individual at-home internet users during December and commanded 45% reach of the total UK at-home internet universe. Dell.com moved up two places from November to become the second most popular… Continue reading New Media Round-Up
Record numbers of people were exposed to outdoor roadside advertising in 2001, with audiences rising 2.6% year on year and the number of impacts up by 150 million per week to over six billion, according to a report from outdoor contractor JCDecaux. The Poster Track Study shows that the average level of prompted awareness for… Continue reading Outdoor Roadside Achieves Record Audiences In 2001, According To JCDecaux
Granada is “phasing out” its digital TV channel Granada Breeze after it failed to attract enough viewers.The channel, which has a women’s magazine-style format, was launched in 1996 as a spin-off from The Goodlife Channel and, according to a spokesman for Granada, has performed poorly from the outset. The channel will be removed from the… Continue reading Granada’s Breeze Blows Cold
The number of text messages sent in the UK last year almost doubled compared to 2000, according to the latest figures from the Mobile Data Association (MDA). December’s 1.3 billion total means that during the course of 2001, some 12.2 billion chargeable person to person text messages were sent, compared to 1.1 billion in 1999… Continue reading UK Text Message Total For 2001 Exceeds 12 Billion
