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US network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, up 11.6% on the $627 million grossed in the last Winter Olympics, according to data released by CMR yesterday. During the 1998 Winter Olympics in Nagano, network television grossed $480 million, while spot television totaled $147 million. In 2000,… Continue reading Winter Olympics US TV Revenue To Rise 12% On 2000’s Event

Video on demand (VOD) services could prove to be pivotal in the fortunes of cable companies in 2002 and 2003, with many operators relying on VOD revenues to enable them to reach their forecasts. According to Jack Myers’ analysis of the state of the cable industry in the US, it is the delivery and marketing… Continue reading Timing Video On Demand Launches Could Be Crucial For Cable Companies, Says Myers

Shares in Cable & Wireless slumped to a ten year low yesterday, ending down 4.37% at £2.30, thanks to fears over the company’s accounting practices. Elsewhere in telecommunications, Telewest slipped 6p to 20p after a Merrill Lynch downgrade.Following Reuters’ lack-lustre results earlier this week (see Reuters Stock Falls As Profits Drop 34%), analysts have cut… Continue reading Sharewatch

Capital Radio and UBC Media Group have announced the formation of a joint venture to develop digital radio data services in the UK.Capital owns regional and local digital radio licences and UBC controls data capacity on the digital multiplexes owned by the MXR consortium. Under the terms of the new venture, Capital and UBC will… Continue reading Capital Radio And UBC Team Up To Push Digital Radio

By the end of 2003 brands will be able to send SMS adverts containing sound and moving images, according to global youth marketing consultant Vijay Anand.Speaking at the SMS 2002 mobile marketing conference yesterday, Anand said that Multi-Media Messages (MMS), capable of carrying video streams, digital photos and MP3-style sound files to consumers’ mobile phones,… Continue reading SMS To Offer More To Advertisers

Independent market analysts Datamonitor have predicted a 59% increase in text messaging today as people use the increasingly popular medium to send Valentines greetings, with 67 million messages expected instead of the normal daily average of 42 million.Over 70% of the population is now thought to have mobiles, and while text messaging is popular across… Continue reading SMS SWALK 4 Valentines Day?

After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July and December 2001 will be available to subscribers in MediaTel’s Press database. During Friday 15 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC Jul-Dec 2001

Regional press display advertising expenditure increased by 4.9% year on year during 2001, according to encouraging figures released by the Newspaper Society. According to the figures, produced with AC Nielsen MMS, spend by the top 20 brands was up 19.3% year on year, and by the top 20 advertisers 7.3%.The overall increase in advertising expenditure… Continue reading 2001 Regional Newspaper Adspend Up 4.9%

Washroom poster contractor Hi-Tech Solutions is to tap into the large number of people who go to pubs to watch football matches by offering advertisers a series of World Cup 2002 packages.The packs, which will consist of 1,200 washroom poster panels, will only be in pubs where there is a live link sports screen and… Continue reading Hi-Tech Hoping For World Cup Washroom Winner

Today’s release of new consumer magazine circulation figures from the Audit Bureau of Circulations (ABC) have confirmed the worst for the once-vibrant Men’s Lifstyle market. A year on year fall of 11.2% overall included a heavy loss of 20.4% for market leader, Emap’s FHM. Condé Nast’s GQ, Dennis’ Maxim and IPC’s Loaded were also among… Continue reading ABC: Men’s Market Totters; CosmoGirl! Makes 170,000 Debut