The first advertising on 3G phones in Europe is to go ahead, promoting the services of internet bank Smile.co.uk across the Manx Telecom infrastructure on the Isle of Man.Online media planning company i-Level has negotiated the agreement, which, in the first instance, will see basic branding appearing on the 3G portal, although various formats and… Continue reading First Advertising On 3G Planned
The UK’s largest newspaper publisher, Trinity Mirror, this morning confirmed that advertising conditions have continued to deteriorate since 11 September, with national revenue declines of 10.1% and 20.7% in October and November respectively. The company says that it expects December’s figures to be much the same, losing the company the traditional Christmas boost to ad… Continue reading Trinity Mirror Misses Out On Christmas Bonus
Channel 4 was quick to broadcast an apology after Madonna used the word “motherfucker” during its coverage of the Turner Prize award ceremony last night.During the ceremony, which was screened before the 9pm watershed, Madonna who was presenting an award said: “At a time when political correctness is valued over honesty, I would also like… Continue reading Channel 4 Sorry Over Swearing
Week on week analysis reveals that UBC was the best performer in last week’s media market. Shares jumped 31.53% to finish at 36˝p after the company announced that it was positive about the future, in spite of the uncertain business environment.Carlton, which last week released stronger than forecast full year figures and announced a more… Continue reading Sharewatch
The outdoor industry saw revenues drop by 2.8% in the third quarter of 2001 compared with the same period last year, but the Outdoor Advertising Association (OAA) says that sector is “holding up” against its strong performance in 2000 (see Outdoor Advertising Association Disputes Industry Decline).The latest figures from the OAA show that while Q3… Continue reading Outdoor Industry Positive Despite Q3 Slide
colspan=”3″>2002 Ad Spending Forecast Comparisons
Michael Lynton, president of AOL International and acting chief executive of AOL Europe, is believed to have emerged as a last minute candidate to become the next chief executive of Channel 4.Lynton, previously chairman of Penguin and former candidate for the director general’s job at the BBC, is thought to be running against the BBC’s… Continue reading AOL Chief Tipped For Channel 4 Chair
Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002. Zenith Media and ABN Amro ad growth forecasts ÂÂ… Continue reading 2001/2002 Advertising Growth Forecast Comparisons, By Country/Region
The growth in worldwide advertising expenditure is set to remain above 6% for the next three years, according to new forecasts published by global advertising group, Zenith Media. In 2000, growth is expected to accelerate to 6.5%, with levels in 2001 and 2002 holding above 6%. North America is set to be the fastest-growing region… Continue reading Worldwide Adspend Growth To Stay Above 6%
Press reports this morning suggest that Rupert Murdoch is considering a takeover of Germany’s largest commercial TV broadcaster Kirch Gruppe. The FT reports that sources close to Murdoch claim he is keen on making the deal, exploiting the ‘put’ option in his contract with Kirch (see BSkyB To Hold Off Sale Of Kirch Stake, Say… Continue reading Murdoch Rumoured To Be Interested In Kirch Takeover
