The IPA has unveiled its 20 core principles for the advertising industry in a new publication called Shared Beliefs.The book, which is aimed at “everyone who works in advertising,” is the culmination of three years of research and is intended to help agencies and clients get the most out of advertising.The study proposes that there… Continue reading IPA Unveils 20 Core Principles
NTL is planning to rent space on its broadband access network to rival companies in a bid to clear its mounting debt burden.The move will see NTL offer a wholesale broadband product to other internet service providers (ISPs) alongside its own branded service. A spokesperson for NTL today confirmed that the company is holding talks… Continue reading NTL To Offer Wholesale Broadband
Despite the lure of more channels and better quality digital TV has been relatively slow in getting off the ground. With the Government’s deadline for the analogue switch off looming, Denise Turner, director of insight & effectiveness at the Media Planning Group looks at what the future holds for digital TV.It’s not been a great… Continue reading Fulfilling The Digital Vision
European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets
GWR FM and NOWdigital have submitted a bid for the Swindon and West Wiltshire digital radio multiplex to the Radio Authority, which, if successful, would see a further expansion of GWR’s digital services in the South and West of England.The bid proposes 13 services which would include current local analogue GWR services, a pop service… Continue reading GWR Applies For Wiltshire Multiplex
UK Cinema has once again reported a record year in terms of both admissions and, as a consequence, box office takings. The admissions total for 2001 was 155.9 million, up over 9% on 2000 and the highest figure for 30 years. This figure may well have been helped by the fact that the number of… Continue reading Cinema Celebrates Another Good Year
Once again, ABC figures for national newspaper circulation were down in a month on month comparison. December’s figures showed an overall drop of 2.7% compared to November’s total.One of a handful of increases was at the Financial Times, which increased its circulation by over 17,000 or 3.5% compared to November. The Sunday Express, not usually… Continue reading National Newspaper ABC Round-Up – December 2001
The latest figures from the Office of National Statistics (ONS) showed that inflation remains at a low level in December, despite a slight increase on the previous month.Underlying inflation rose 0.1 percentage points to 1.9%, but is still below the government’s target of 2.0-2.5%. Cheaper mortgage rates caused the headline rate of inflation to fall… Continue reading Inflation Remains Low For December
Media communications and market research company, Aegis Group, announced today that it has acquired two US interactive media agencies, San Francisco-based Lot 21 and Framingham, Massachusetts-based Vizium. The two companies will be integrated into Aegis’ existing interactive media business, Carat Interactive. Aegis is paying approximately £1.85 million for the two businesses – £1.4 million for… Continue reading Aegis Acquires US Interactive Agencies
Media communications and market research company, Aegis Group, this morning announced that it has acquired an interest in a joint venture with Japanese agency Chuo Senko – a mid-sized Japanese agency network. Chuo Senko recently set up its own media buying business called Chusen Media K.K. Aegis has taken a 49% stake in this and… Continue reading Aegis Builds Presence In Key Japanese Market
