The internet can be more successful than other media in increasing and sustaining brand awareness, according to research carried out by Freeserve.A series of ‘Virtual Surveys’ conducted by the internet service provider show that consumers find internet advertising more memorable than TV or radio advertising because it is more interactive.According to the research, which examined… Continue reading Online Ads Build Better Brand Awareness
ITV Digital is launching a major new cinema advertising campaign in an attempt to breath new life into the troubled pay-per-view platform.The campaign, which launches today, features ITV Digital’s Al and Monkey and is aimed at promoting the platform’s movie service. The main on-screen promotion, which includes all ITV regions except Anglia, will be supported… Continue reading ITV Digital Launches Cinema Ad Campaign
Press reports this morning suggest that BSkyB is in talks with Liberty Media to sell its 22% stake in German cable group Kirch. The stake in Kirch, for which the company paid £312 million last year, cost BSkyB £29 million in the three months to September and severely impacted on the groups recent results. BSkyB… Continue reading Murdoch In Talks To Sell Stake In Kirch To Liberty Media
WPP has appointed four senior executives to the board of Tempus in its first move since taking control of the advertising group last week. Finance director of WPP, Christopher Sweetland, will sit on the Tempus board alongside The Media Edge chief executive, Charles Courtier, TME Europe chief, Hans-Willem Germeraad and TME finance director, Tom Handy.… Continue reading Appointments Brief
Commercial radio saw advertising revenue in the third quarter of 2001 fall by 6.4% year on year, although the medium is still outperforming TV and display media, according to the latest figures released by the Radio Advertising Bureau (RAB).Analysis from AC Nielsen MMS shows that the amount of revenue advertisers invested in the medium fell… Continue reading Commercial Radio Outperforms TV Despite Drop In Ad Revenue
Peter Bazalgette, creative director of Endemol, has joined Dawn Airey in ruling himself out of the running to become Channel 4’s chief executive.Bazalgette, the creative force behind the commercial success of Big Brother and a non-executive director of Channel 4, was one of the favourites to take over from Michael Jackson (see GEITF Special: Who’s… Continue reading Peter Bazalgette Pulls Out Of Channel 4 Race
92% of the UK population are unwilling to pay for the switch to digital TV and over 30% believe that the Government should foot the bill for the switchover, according to a report published today.Research conducted by Taylor Nelson Sofres shows that over 50% of UK TV viewers do not realise that the digital switchover… Continue reading UK Public Unprepared To Foot The Digital Bill
Capital Radio yesterday posted a 27% decline in underlying profits and said that there is no foreseeable recovery from the prevailing poor advertising conditions (see Capital Radio Profits Fall 27% Following Ad Downturn). The Times says that whilst there is no good spin to be put on the fall in profits, Capital is nevertheless well… Continue reading Capital Radio Results – Reaction
Press reports this morning suggest that BSkyB is in talks with Liberty Media to sell its 22% stake in German cable group Kirch (see BSkyB To Hold Off Sale Of Kirch Stake, Say Reports). The stake in Kirch, for which the company paid £312 million last year, cost BSkyB £29 million in the three months… Continue reading Murdoch In Talks To Sell Stake In Kirch To Liberty Media
Future Network was the best performer in yesterday’s media market, in which only four companies saw shares fall. Stock jumped 25.64% to finish at 49p an increase of 10p on the previous day.Scottish Radio saw shares rise 3.34% yesterday to close at £8.50, after an encouraging set of interim results confirmed that the company had… Continue reading Sharewatch
