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Vivendi Universal (VU) yesterday sold a third of its stake in BSkyB, leaving it with a 15% share in the satellite television company. It is thought that the money raised from the sale, around £1 billion, will be used to fund further acquisitions by VU. Vivendi’s decision not to offload all its interests in BSkyB… Continue reading Vivendi Offloads BSkyB Shares

Jose Cuervo Gold Tequila is to use radio advertising for the first time this Christmas by sponsoring Virgin Radio’s Party shows over the festive period.The deal means that the drinks brand will “own” the shows for the next four weeks. They usually go out on Saturday evenings between 6pm and 10pm, but the deal also… Continue reading Jose Cuervo Takes A Shot At Radio Ads

During the course of a fairly bad day for media, Carlton Communications was among the worst performers, falling 6.3% or 15½p to £2.30. Telewest, which this week was reprimanded by the ASA for the advertising of its broadband services (see ASA Rules Against ISP Advertisers) also fell heavily, by 5½p to 64¼p.The closing prices of… Continue reading Sharewatch

DMGT Results Bring No Respite From Ad GloomYear end results for Daily Mail & General Trust plc, released today, revealed a 7% drop in profits despite an overall rise in advertising revenues. Adjusted profit before tax was £178 million compared to £192 million for 2000, turnover was up 6% to £1.96 billion.The last two months… Continue reading DMGT Results Bring No Respite From Ad Gloom

BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation

Freshstartloans.co.uk hosted the most popular banner ad during October, gaining exposure among 2,642,000 individual at-home internet users and commanding 17.9% digital reach. MSN held on to its mid-table position with the fourth, fifth and sixth most visited banner ads throughout the month. The site’s most popular banner gained exposure among 2,452,000 users and achieved 16.6%… Continue reading New Media Round-Up

Bruce Haines, chairman of agency Leagas Delaney, has announced that he is to leave the company with immediate effect. It is thought that his decision maybe as a result of clashing with chief executive Tim Delaney over his commitments to the IPA.IPA director general Hamish Pringle said today: “While the reason that Bruce is leaving… Continue reading Haines Quits Leagas Delaney

Fiona McAnena is to be CEO of the newly merged Mediaedge:CIA, while James Whitmore will be managing director. However, the management restructure taking place will see the departure of the heads of broadcast for both companies, Tim Neligan and Edward Lloyd-Barnes.The merger of the media communications companies was announced earlier this week (see McAnenena and… Continue reading McAnena Named as Mediaedge:CIA CEO

Jupiter Media Metrix today released the third instalment of its Online Shopping Index, which revealed that visitors to a sample of around 500 shopping sited increased 50% compared with the same week last year, rising from 34.9 million to 52.4 million unique visitors. The index was up 1% against the previous week, when 51.7 million… Continue reading Jupiter Reports Record High In US Online Shopping

The Digital Radio Development Bureau (DRDB) has declared a £99 digital radio promotion a success, after 5,000 people went after 300 of the cut-price sets. Terry Scicluna, chief executive of the DRDB described the response as “a wake-up call for the big brands to get mass market DAB digital radios on sale quickly.”The promotion was… Continue reading Cut Price Digital Radio Promotion Is Success