Advertising agency Publicis is claiming to have created the first fully interactive TV ad that allows viewers to alter the content of the commercial within the broadcast stream.The 60 second ad, which has been created for homeless charity, The Depaul Trust, allows viewers to select a choice of narrative at set points within the commercial… Continue reading First Fully Interactive TV Ad Unveiled
The BBC is launching its first digital radio station, Five Live Sports Extra, on 2 February and plans to roll out a further four digital radio stations over the next year.Five Live Sports Extra, which was given the go ahead by the Government last year (see Government Says No To BBC3), is intended to compliment… Continue reading BBC To Launch Its First Digital Radio Station
BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem
Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up
RAJAR Results Q4 2001- Overall SummaryToday’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio.While Commercial Radio’s losses were spread across both local and national stations, the BBC only saw share of listening increase period on period for its… Continue reading RAJAR Results Q4 2001-
Overall Summary
Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again. While talkSPORT strengthened its position, its BBC rival, 5 Live, saw an even more impressive increase in reach.BBC Radio 2 also put in a strong performance in terms of share… Continue reading RAJAR Results Q4 2001- National Stations
Liberty Media’s agreed deal E5.5 billion deal to acquire six cable franchises from German media group Deutsche Telekom (see Deutsche Telekom Sells German Cable Regions To Liberty Media) looks set to be blocked by the country’s regulators, according to a number of reports. It is understood that the Cartel Office in Germany is preparing to… Continue reading Liberty Media’s Deutsche Telekom Cable Deal Hits Regulatory Snags
The New York Times reported its Q4 financial results yesterday which showed advertising revenues have fallen by 21% year on year during the quarter. Profits declined by 46% and sales were down 17%, but the results were broadly in line with expectations, according ABN Amro analysts. In terms of current trading, the company says that… Continue reading New York Time Revenues Drop 21% In Q4
Pearson today announced that it has completed the sale of its 22% stake in European broadcaster, RTL Group, to Bertelsmann AG, as previously announced in December last year (see Pearson Agrees Sale Of RTL Stake). Following the deal, Marjorie Scardino, chief executive officer of Pearson, and John Makinson, finance director at Pearson, will resign as… Continue reading Pearson Completes Sale Of RTL Stake To Bertelsmann
French television groups TF1 and M6 each released its 2001 financial results yesterday, with the outlook continuing to be weak, according ABN Amro analysts. TF1 saw advertising revenues fall by 4.7%, with Q4 down by over 10%. However, the figures were in line with the broker’s expectations. Ad revenues at M6, meanwhile, grew by 2.3%,… Continue reading French TV Groups’ Figures Show Ad Downturn Continuing In Q1
