More Industry News articles

Advertising Association The latest long term figures from the Advertising Association forecast that for the period to 2013, UK consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841 million and £989 million. The Long Term Advertising Expenditure Forecasts report also predicts that during the same period,… Continue reading Insight Sector Report: PRESS – 22.11.01

Hamish Pringle, director general of the IPA, was heard on Radio 4 yesterday defending advertising from accusations that it caused depression and exploited vulnerable people.Taking part in the consumer discussion programme You and Yours, Pringle came up against Oliver James, clinical psychologist and Tony Cook, co-founder of the GetEthical website. James claimed that, among other… Continue reading Pringle On Air: “We Are All Tribal”

Following its decision last week to axe six titles including Women’s Journal (see IPC Closes Six Magazines), IPC has announced that it is to increase the frequency of Now spin-off Now Star Style and make it a regular stand-alone brand.The magazine, which includes includes features on celebrity hair, beauty, accessories and interiors was originally launched… Continue reading Now Celebrity Spin-off Goes Quarterly

ITV has signed a long-awaited agreement with Sky Digital for carriage of ITV1 and ITV2 on Sky Digital. ITV1 is to launch immediately on the Sky platform’s channel 103, while ITV2 will launch in the next few days on 226.More details to follow…BSkyB: 020 7705 3000 www.sky.com ITV Digital: ITV Digital: 0808 100 0101 www.itv-digital.co.ukSubscribers… Continue reading ITV Signs Digital Carriage Deal With BSkyB

Following months of speculation about on/off negotiations (see ITV And Sky In Carriage Deal Rumour), ITV has finally secured carriage for its flagship and entertainment channels on the Sky platform. The conditional access agreement reached today means ITV1 will be available on channel 103 to Sky Digital’s 5.5m subscribers, in addition to ITV Digital’s 1.4m,… Continue reading Digital Truce For ITV And Sky

New research into advertising using email, the internet and SMS has revealed a fine line between effectiveness and irritation. Certain types of internet advertising were identified as more irritating than others, promotional emails were found to be fairly acceptable, especially if the user had register with the source, but SMS ads are not a popular… Continue reading Research Reveals Attitudes To Online Ads

The ASA has refused to uphold complaints against Shepherd Neame despite objections that an ad for the brewery’s Spitfire beer was “xenophobic” and would “encourage anti-social behaviour.”The ad, which appeared in the Daily Telegraph, was headlined “Germany defeated. Now on to Japan. Sound familiar?” The strapline, shown next to a photograph of a Spitfire beer… Continue reading ASA Bails On Shepherd Neame’s Spitfire Ad

Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going to digital radio. Expected spend on digital radio is set to increase by a third, from the £3.0 million spent in 2001 to £4.0 million in the new financial… Continue reading Capital Shifts Invesment From Online To Digital

While the computer gaming magazine market as a whole has seen some shrinkage over the past couple of years, the total circulation for the largest sector within the market, Playstation magazines, remains well over half a million. Importantly for advertisers, the target readership for these titles is men in their late teens/early twenties, an age… Continue reading Feature: Playing The Computer Game Market

Almost 40% of British adults now have home internet access and six service providers each control more than 5% of this total subscriber base, according to data from Forrester Research released today. The research company says that the penetration of home Net access has risen from 32% of adults to 40% in only the last… Continue reading Britain’s Home Internet Access Reaches 40% Of Adults