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Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01

Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October. BBC1 has also found itself in a stronger position during October, rising from a 26.5% average share of viewing to… Continue reading Digital Viewing Round-Up – October 2001

UK broadband internet users are cutting the amount of time they spend watching television in order to use the internet, according to research published by Fletcher Advisory.A study into the viewing habits of broadband internet users has found that 34% of those with a high-speed internet connection have cut their TV viewing time by five… Continue reading Broadband Users Turned Off By TV

Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going into digital radio. Expected spend on digital radio is set to increase by a third, from the £3m spent in 2001 to £4m. Interactive spending will drop from the… Continue reading Capital Shifts Invesment From Online To Digital

Cinema admissions saw a year on year fall of 3.9% to 13.4 million during October, but the Cinema Advertising Association is said to be confident that admissions for the year as a whole could reach 150 million, the highest since 1972. The success of the opening weekend of Harry Potter this month seems to support… Continue reading Cinema Set For Record Year, Despite October Falls

ITV has signed a long-awaited agreement with Sky Digital for carriage of ITV1 and ITV2 on Sky Digital. ITV1 is to launch immediately on the Sky platform’s channel 103, while ITV2 will launch in the next few days on 226.More details to follow…BSkyB: 020 7705 3000 www.sky.com ITV Digital: ITV Digital: 0808 100 0101 www.itv-digital.co.ukSubscribers… Continue reading ITV Signs Digital Carriage Deal With BSkyB

Following months of speculation about on/off negotiations (see ITV And Sky In Carriage Deal Rumour), ITV has finally secured carriage for its flagship and entertainment channels on the Sky platform. The conditional access agreement reached today means ITV1 will be available on channel 103 to Sky Digital’s 5.5m subscribers, in addition to ITV Digital’s 1.4m,… Continue reading Digital Truce For ITV And Sky

New research into advertising using email, the internet and SMS has revealed a fine line between effectiveness and irritation. Certain types of internet advertising were identified as more irritating than others, promotional emails were found to be fairly acceptable, especially if the user had register with the source, but SMS ads are not a popular… Continue reading Research Reveals Attitudes To Online Ads

The ASA has refused to uphold complaints against Shepherd Neame despite objections that an ad for the brewery’s Spitfire beer was “xenophobic” and would “encourage anti-social behaviour.”The ad, which appeared in the Daily Telegraph, was headlined “Germany defeated. Now on to Japan. Sound familiar?” The strapline, shown next to a photograph of a Spitfire beer… Continue reading ASA Bails On Shepherd Neame’s Spitfire Ad

Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going to digital radio. Expected spend on digital radio is set to increase by a third, from the £3.0 million spent in 2001 to £4.0 million in the new financial… Continue reading Capital Shifts Invesment From Online To Digital