Handbag.com, the women’s website which is a joint venture between high street chemist Boots and Hollinger Telegraph New Media, has announced a 26% increase in unique visitor numbers since May 2001, which now means it can claim a higher circulation than women’s print magazines Cosmopolitan and Glamour.The ABCE figure for October 2001 puts the number… Continue reading Handbag Sees Visitor Numbers Climb 26%
The IPA has launched the latest stage of the Continuous Professional Development scheme it began last year. The Excellence in Continuous Professional Development (CPD) award scheme will reward the best people-development initiatives among IPA agencies with CPD accreditation.IPA president, Bruce Haines, said: “Continuous professional development is an agency-wide responsibility and the awards are open to… Continue reading IPA Launches Professional Development Awards
Dell.com ousted Amazon.co.uk to become the top online advertiser for men during October. The site gained exposure among 3,690,000 male users and commanded a 43.5% digital reach. Casino-on-net.com moved up from third place to become the second most popular online advertiser for men during October. The site was visited by 3,391,000 men throughout the month… Continue reading New Media Round-Up
The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for… Continue reading RAB And ISBA Launch Interactive Ad Guide
The future of the Sunday Business has been secured after the the paper’s owners signed a three-year refinancing deal with the Press Association (PA).The deal will see the newspaper, which has failed to find either a buyer or the funds to back a management buyout, move into the PA’s offices and relaunch as a streamlined… Continue reading Sunday Business Averts Closure
Jack Myers today reiterated his forecasts for 2002 ad spending saying that “the economic indicators that we study do not look as positive [as other analysts might suggest]”. Myers forecasts that the best-case scenario for ad spending in 2002 is an overall decline of 1.7% and that worst-case sees ad spend falling by 7.4%. Most… Continue reading Myers Restates “Pessimistic” Ad Forecasts
The uptake of interactive TV (iTV) in the UK will be driven by innovative programming, according to Mike Bloxam, CEO of Netpoll.Speaking at the New Media Age Congress recently, Bloxam said that it could take up to ten years to educate consumers to the potential of iTV unless programme makers start producing engaging interactive programmes.With… Continue reading Programming Will Drive iTV Uptake
Granada released its preliminary end of year results this morning revealing losses of £185 million for the year and admitting that more jobs would have to go. In addition to the widespread downturn in the advertising market, Granada faces mounting losses at ITV Digital. Losses at Granada’s digital media division, which includes ITV Digital, rose… Continue reading ITV Digital Losses Weigh Heavy On Granada
David Liddiment, ITV’s director of channels, admitted to the serious threat that BBC1’s recent rating successes are posing to ITV1 at yesterday’s launch of the winter schedule.Liddiment spoke out against the BBC’s populist approach at this year’s GEITF McTaggart lecture (see GEITF 2001 MacTaggart Lecture). At the time he claimed to be worried for the… Continue reading ITV Admits BBC Threat At Schedule Launch
The uptake of interactive TV in the UK will be driven by innovative programming, according to Mike Bloxam, CEO of Netpoll.Speaking at the New Media Age Congress last week, Bloxam said that it could take up to ten years to educate consumers to the potential of iTV unless programme makers start producing more engaging interactive… Continue reading Programme Makers Must Drive iTV Uptake
