ITV Digital’s future is likely to involve partnerships, according to Carlton chief executive Gerry Murphy, but to what extent they will be with rival BSkyB is still not clear.At the release of Carlton’s full year results yesterday (see Carlton Losses Mount As More Jobs Go), Murphy spoke of the Government’s digital action plan as “encouraging”… Continue reading ITV Digital May Form Partnerships
The country by country breakdown of Zenith Media’s latest set of global advertising forecasts shows an optimistic outlook for the European ad market going into 2002. Global continental forecasts, published on MediaTel Insight yesterday (see Global Advertising Forecasts From Zenith Offer Some Hope To Industry), show that whilst in constant prices growth next year will… Continue reading Zenith’s European Ad Forecasts Paint Optimistic Picture
A much higher percentage of the affluent in the UK are likely to have internet access at home than the national average, but the AB’s uptake of digital TV seems to mirror the rest of the nation, according to the key findings of the 6th wave of VIPer research.Despite having the disposable income to afford… Continue reading ABs Embrace The Internet, Says VIPer
BMP DDB chairman Chris Powell has today called on the Government to ban all tobacco advertising saying that it is bringing the industry into disrepute.In a speech to MPs and peers at the All Party Parliamentary Group on smoking in the Houses of Parliament today, Powell was expected to say that tobacco advertising legitimises smoking… Continue reading BMP DDB Chairman Calls For Tobacco Ad Ban
In its latest media economy forecasts, Optimedia predicts that UK advertising will see an upturn in Q3 2002 and boldly forecasts that a decline of 2% in overall growth in 2001 will be followed by a 2% increase in 2002.Television UK television has suffered badly this year, particularly ITV. Again Optimedia believes that the upturn… Continue reading Media Revenue & Inflation Forecasts From Optimedia
ITV’s director of channels, David Liddiment, has publicly rejected claims that he has been defeated by BBC1’s recent ratings domination. Writing in the Independent today, he said: “I am not about to surrender ITV1’s position as Britain’s most popular channel.”Liddiment’s defensiveness comes after many interpreted the speech that accompanied the launch of ITV’s winter schedule… Continue reading Liddiment Defends Risk Taking
The Zenith Optimedia Group released its annual December forecasts yesterday and provided a glimmer of hope for the advertising industry by forecasting a small rise in advertising expenditure in 2002. World Advertising Expenditure Summary ($ current prices) 2000 2001 % change 2002 % change 2003 % change 2004 % change North America 149,572 141,039… Continue reading Global Advertising Forecasts From Zenith Offer Some Hope To Industry
The best performance in yesterday’s media market came from UBC, which saw shares jump 30.63% to close at 34źp, after the company said that it was positive about the future, in spite of the uncertain business environment.Cordiant issued its second profits warning in three months yesterday and announced further job losses, taking the total number… Continue reading Sharewatch
Channel 4 is restructuring its Commercial Development division in an attempt to strengthen its relationship with independent producers and generate new revenue streams.The division, part of Channel 4’s commercial arm, 4 Ventures, is to be renamed Consumer Products and will continue to be overseen by Channel 4’s managing director of marketing, Polly Cochrane.Cochrane said: “The… Continue reading C4 Restructures Commercial Development Division
Audited figures are the oil that makes the cogs of the advertising industry machine run smoothly. But should a lack of accountability keep newer forms of advertising on the sidelines, or should advertisers have the courage to encourage innovation, asks Anna Wise editor of MediaTel’s NewsLine.One of the major issues faced by younger media such… Continue reading Advertising By Numbers
