More Industry News articles

Online adspend in the US fell by 17.1% year on year during the first three quarters of 2001, according to the latest figures from CMRi, the internet division of CMR. “As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as… Continue reading US Online Adspend Falls 17% In First Three Quarters

The FT reports this morning that the government may soon act to abolish the media ownership laws brought into place in order to prevent Rupert Murdoch from expanding his media empire to include terrestrial TV in the UK. Murdoch, who controls more than 30% of the UK newspaper market with his News International titles, was… Continue reading Government May Relax ‘Murdoch’ Ownership Regulations

The movie version of publishing sensation Harry Potter and the Philosopher’s Stone looks set to fulfill high expectations at the box office and online. In the three days following its simultaneous UK/US launch on Friday 16 November, the film is reported to have taken £16m at UK box offices and £68m at US box offices,… Continue reading Potter Performs Online And Box Office Magic

In 2000, online retail failed to make any kind of impression in Italy, Austria or Spain, with online sales reaching just to $560 million in Italy and $240 million and $120 million in Austria and Spain respectively, according to Datamonitor. By 2005, the Italian market will have outstripped the Austrian and Spain markets, says the… Continue reading Online Retail To 2005 Set To Boom In Italy

ITV’s The Premiership attracted 2.8 million viewers in its new late-night slot, a figure which compares with that of its BBC predecessor, Match Of The Day, which used to draw around 4 million.The football highlights programme moved from its original 7.30pm slot to a new 10.30pm slot for the first time on Saturday, after failing… Continue reading The Premiership Draws 2.8 Million In New Slot

Forrester Research have revealed that results of the latest Forrester Online Retail Index. According to figures for October, total spending online in the US decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September and consumers spent… Continue reading US Online Spending Falls In October

The advent of the new BARB measurement system is fast approaching. It is hoped that its new technology, new panel and new design will cope with the increasing complexity of the UK’s broadcast environment where the current system is straining. However, the teething problems are inevitable for those who deal in television, as Denise Turner,… Continue reading BARB: The Next Generation

The Wireless Marketing Association (WMA) has announced a series of “aggressive” initiatives to prevent mobile phone users from receiving unwanted SMS adverts.The WMA has warned that British advertisers found spamming without permission will be banned from using SMS facilities and will be added to a mobile marketing blacklist. The body has launched an online complaints… Continue reading WMA Launches Anti-Spam Initiatives

Captive View is expanding its washroom advertising network with the launch of 200 flat panel video screens in bars and clubs in London.The company plans to install 50 Viewloo screens during December to deal with the predicted pre-Christmass advertising boom followed by a further 150 early next year allowing brands to target over 500,000 ABC1… Continue reading Captive View Expands Ad Network

WPP has announced the acquisition of US strategic research and polling consultancy Penn, Schoen and Berland Associates, known for its work on Bill Clinton’s successful 1996 re-election campaign. The company had revenues of $31.4 million in 2000 and net assets of $4.3 million as at 31 December 2000. Commenting on the acquisition, Howard Paster, CEO… Continue reading WPP Back On The Acquisition Trail