More Industry News articles

New research by Statistical Research has found that a relationship of parallel growth occurs in households with the internet, computers and television. Rather than increasing spending on one to the detriment of others, the 2001 Ownership Report, part of The Home Technology Monitor™, reveals that households with multiple PCs or internet access are more likely… Continue reading PC Households Spend More On Home Entertainment

Viacom Outdoor is launching a series of interactive 6-sheet posters that “beam” adverts via infrared technology to WAP phones and PDA’s.The contractor is working with a New York-based firm called StreetBeam to develop the initiative, which will offer advertisers an illuminated 6-sheet format capable of transmitting marketing information direct to consumers.Viacom plans to launch the… Continue reading Viacom Beams With Interactive 6-Sheets

Excite UK is closing with the loss of all of its 48 staff after failing to find a buyer.The company, which has been looking for additional funding since being cut off by its shareholders, BT and Excite@Home, announced that it will cease normal trading at the end of this week.Announcing the closure, which comes at… Continue reading Excite UK Closes With 48 Redundancies

United Business Media (UBM) is expecting revenue and profits to finish the year in line with expectations, despite the difficult market conditions. In a pre-close trading statement issued today, chief executive Clive Hollick said the company had achieved a “satisfactory performance in an exceptionally tough year,” adding that, the ‘significant reduction’ in UBM’s cost base… Continue reading UBM Says Profits Will Be As Expected

The Scottish Executive has invested in taxi advertising in an effort to prevent drink-driving during the Christmas season. The message “Drink Driving- You’ve too much to lose” has been carried on 80 supersides and 20 single door ads on Taxi Media cabs around Edinburgh, Glasgow and Aberdeen since 10 December, and the campaign will run… Continue reading Taxis Carry Drink-Drive Warning

Daily Mail and General Trust’s results, released yesterday, showed a rise in ad revenues but a fall in profits (see DMGT Results Bring No Respite From Ad Gloom). This news caused shares to slip by the end of the day, ending down 2¾p at £6.34.Elsewhere, satellite broadcaster BSkyB dropped 6.69% to end at £7.46 after… Continue reading Sharewatch

The Internet Advertising Bureau (IAB) has had some positive news for its campaign to prevent the use of internet “cookies” being banned by a legislation it believes could cost UK businesses millions of pounds.Danny Meadows-Klue, the IAB’s chairman and chief executive, said: “While it is too early to pop champagne corks, the IAB has succeeded… Continue reading Crumbs Of Hope For Cookie Saving Campaign

Vivendi Universal yesterday sold a third of its stake in BSkyB, leaving it with a 15% share in the company. It is thought that the money raised from the sale, around £1bn, will be used to fund further acquisitions by the company.Thanks to Vivendi’s decision not to offload all its interests in BSkyB at once,… Continue reading Vivendi Offloads BSkyB Shares

United Business Media (UBM) is expecting revenue and profits to finish the year in line with expectations, despite the difficult market conditions. In a pre-close trading statement today, chief executive Clive Hollick said the company had achieved a “A satisfactory performance in an exceptionally tough year”, continuing: “The significant reduction in our cost base leaves… Continue reading UBM Says Profits Will Be As Expected

Online advertising in the UK has increased 66% year on year in the run up to Christmas, with the number of online shopping campaigns increasing from 271 during November 2000 to 449 in November this year.A report from LemonAd also found that the total number of campaigns over the year was 7,099, placed on 411… Continue reading Online Ads Increase In Christmas Run-Up