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Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01

New research into advertising using email, the internet and SMS has revealed a fine line between effectiveness and irritation. Certain types of internet advertising were identified as more irritating than others, promotional emails were found to be fairly acceptable, especially if the user had register with the source, but SMS ads are not a popular… Continue reading Research Reveals Attitudes To Online Ads

Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning.The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but claimed… Continue reading GWR Profits Drop 70% On Poor Advertising Market

The ITC has announced the appointment of Steve Perkins as controller of advertising and programming standards and Martin Hart as controller of advertising and programming policy within its newly merged Advertising and Programmes Group.Perkins, previously head of the ITC’s factual programming department, takes up the new position with immediate effect and will lead a team… Continue reading ITC Announces Senior Appointments

Paragon Publishing has launched an unofficial title for Microsoft’s first contribution to the games console market- the Xbox. The move will once again put the publisher up against it main rival in the gaming magazine market, Future, which holds the licence to publish the official magazine for the system, and is also planning its own… Continue reading Paragon Aims For New Console Market

Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning. The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but… Continue reading GWR Profits Drop 70% On Poor Advertising Market

Publishing group, Highbury House Communications, has acquired Millennium Magazines for an initial sum of £1.47 million. Millennium publishes Satellite TV Europe, which had generated revenues of £1.4 million and a pre-tax profit of £274,000 in the 11 months ended 31 October 2001. The current monthly circulation is 75,000 copies. Highbury House may make further payments… Continue reading Highbury House Acquires Millennium Magazines

US business to business (B2B) advertising revenues declined by 23.6%, according to figures from the Business Information Network (BIN), quoted by analysts at ABN Amro yesterday. The data shows that advertising volumes fell by 21.7%. The technology and telecommunications sectors continue to suffer the most substantial declines, with Computers down by 18.9%; software down 23.9%… Continue reading US B2B Ad Revenues Fall By 24% In August

ITV is now close to sealing a deal with BSkyB that will see the Network’s channels broadcast via the digital satellite platform, according to a report in today’s Financial Times. The paper reports that the year-long wrangle between the two broadcasters (see Sky Will Not Sell ITV Sport Channel To Subscribers) may be settled in… Continue reading ITV Close To Securing Sky Digital Carriage, Says FT

Online adspend in the US fell by 17.1% year on year during the first three quarters of 2001, according to the latest figures from CMRi, the internet division of CMR. “As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as… Continue reading US Online Adspend Falls 17% In First Three Quarters