Cnet.com was the top online cyber and print advertiser during November. The site gained exposure among 788,000 individual users throughout the month and commanded 5.3% of the total UK at-home internet universe. FT.com made it into second place with visits from 487,000 users and a 3.3% digital reach during November. Guardianunlimited.co.uk, which is to lose… Continue reading New Media Round-Up
A range of industry figures gathered at last night’s MRG evening meeting to hear speakers, Jeff Eales, Max Davies and Bob Hulks, discuss the developments in electronic media trading.Jeff Eales, e-commerce director at DDS, began the discussion by saying that electronic media trading: “Is all about transferring data from a trading system to a buying… Continue reading MRG Evening Meeting: Electronic Trading
New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006
The UK is leading Europe in the transition to digital TV and by the end of last year 37% of British households had signed up to multi-channel services, compared with 20% in Scandinavia and only 8% in Germany, according to the latest research from Strategy Analytics.The figures show that the penetration of digital TV in… Continue reading UK Leads European Digital TV Take-Up
New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006
French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002
Liberty Media has withdrawn its application to the German Cartel Office to acquire a stake in Kirch Group’s pay-TV operation from News Corporation (see Murdoch In Talks To Sell Stake In Kirch To Liberty Media) in a bid to become the country’s largest cable operator. The withdrawal makes approval of Liberty’s £3.5bn acquisition from Deutsche… Continue reading Liberty Media Withdraws From Kirch Bid
WPP has made an offer for German internet agency Concept! AG. WPP has an existing 20% stake in the company and intends to acquire the remaining shares at a price of Euro 6.80 per share. The offer is subject to approval by the German Federal Cartel Office. In a statement yesterday, WPP said that the… Continue reading WPP Extends German Internet Marketing Interests
Guardian Newspapers (GNL), publisher of the Guardian, Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market, set to cost GNL £30 million this year. The company plans to cut commercial and editorial posts across the group, including five journalists from the… Continue reading Jobs Go At Guardian As Ad Downturn Costs
Despite the efforts of its celebrity endorsers, a wig supplier has had a complaint against it upheld by the ASA.The Advanced Hair Studio was accused of implying that its system replaced hair, rather than offering a hairpiece. Among the complainants’ other objections were the fact that the company’s advertising made false claims about the quality… Continue reading Hair Raising Case For The ASA
